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Check out a sample of the 528 B2C Marketing Expert jobs posted on Upwork

Sell Ads for Production Program
New
Hourly ‐ Posted 3 hours ago

Less than 30 hrs/week
Hours needed

3 to 6 months
Duration

Entry
Experience Level

Cardigan Entertainment is looking for one or more people to act as a Program Ad Sales and Sponsorship representative for their monthly…

Marketing Sales Customer Service JobsCustomer Service Representative Jobs Community Outreach Partnership & Collaborations Outreach Jobs Partnership Development Marketing JobsTelemarketing Jobs
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Remote Travel Advisor/Coordinator
New
Fixed-price ‐ Posted 9 hours ago

$400
Fixed Price

Entry
Experience Level

We require professional travel advisors/coordinators, either experienced or at entry level to become a part of our team. You will be ab…

Marketing Customer Service Jobs Email Communication Phone Support Communications Interpersonal Skills Marketing Jobs
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Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Entry
Experience Level

Looking for someone with interest in Food and Beverages industry who can assist me in meeting Food and Beverages Exhibitors during SIAL…

Marketing Content Writing Jobs Researcher Food & Beverage Partnership Development Data Entry Marketing Jobs
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Malaysian Content Virtual Assistant Fixed-price ‐ Posted 17 hours ago

$800
Fixed Price

Expert
Experience Level

We are looking for candidate to help with ads content planning: - Ecom - fitness niche - Research on ads content idea (text, image and…

Marketing Research & Strategy Marketing Jobs
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Make My Facebook Ad Campaigns Generate Leads Fixed-price ‐ Posted 20 hours ago

$15
Fixed Price

Expert
Experience Level

I'm currently running multiple ad campaigns in Facebook business manager. These are barely getting the reach and conversions they used…

Marketing Facebook Advertising Facebook Ad Campaign JobsMarketing Jobs Media Buying B2C Marketing
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Virtual Assistant - Admin, Sales, & Marketing
New
Hourly ‐ Posted 4 hours ago

Less than 30 hrs/week
Hours needed

More than 6 months
Duration

Entry
Experience Level

Looking for a reliable, smart, proactive, and self-starter to assist with day-to-day tasks like, *creating and managing social media ac…

Marketing Sales & Marketing Lead Generation Content Creation Jobs Virtual Assistant Lead Generation Virtual Assistance Marketing Jobs Administrative Support Social Media Marketing Jobs Email Campaign Setup Sales Leads Jobs
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Website Launch / Press Release Hourly ‐ Posted 14 hours ago

Less than 30 hrs/week
Hours needed

More than 6 months
Duration

Expert
Experience Level

Searching for an experienced PR expert who cam help successfully launch travel agency blog and secure article placements & earned media…

Marketing Press Release Public Relations Jobs Media Relations Content Writing JobsCopywriting JobsMarketing JobsSocial Media Marketing Jobs Writing SEO Writing Influencer Marketing
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Less than 30 hrs/week
Hours needed

1 to 3 months
Duration

Expert
Experience Level

Hi there, we are Blazer Agency - an eCommerce growth partner that helps international online direct-to-consumer brands generate $MM!!!…

Marketing Advertising Management JobsContent Marketing Strategy Jobs TikTok Content Strategy Jobs Content Management Social Posts JobsSocial Media Marketing JobsMarketing Jobs Research & Strategy Marketing Strategy Jobs
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Malaysian Ads Content Planner Fixed-price ‐ Posted 17 hours ago

$800
Fixed Price

Expert
Experience Level

We are looking for candidate to help with ads content planning: - Ecom - fitness niche - Research on ads content idea (text, image and…

Marketing Research & Strategy Marketing Jobs
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Norwegian-speaker Content Marketing Manager Hourly ‐ Posted 22 hours ago

30+ hrs/week
Hours needed

More than 6 months
Duration

Intermediate
Experience Level

*Fluent Norwegian is must ==================== Hi, We are Speiz - B2B warehouse spaces leasing platform. Think of "Airbnb for wareho…

Marketing Content Writing Jobs Content Marketing Marketing JobsSocial Media Marketing Jobs Search Engine Optimization
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Marketers on Upwork
can earn $25–$45/hr.
Learn more below about how you can earn a career on the world’s work marketplace.
Marketer average prices bell curve

$25 $45

Median hourly rates (USD)

How to Become a Freelance Marketer

For most organizations, the services of a freelance marketer can be very beneficial. Freelance marketers provide immense value in areas such as market research, marketing strategy, digital marketing, promotion, advertising, lead generation, customer acquisition, sales, and communications.

If you are capable of developing and implementing effective marketing materials, increasing brand awareness, and developing marketing trends, and enjoy working with clients, you may have what it takes to become a freelance marketer on Upwork.

What does a freelance marketer do?

A freelance marketer handles specific duties around marketing strategy, promotion, advertising, customer acquisition, digital marketing, social media marketing, developing marketing programs, and communications for clients.

Freelance marketing specialists may work independently as a single resource or as part of a team for one or more clients.

Many organizations either don’t have the marketing expertise in-house or require additional marketing resources to compliment their existing staff. They tend to need help on projects with things like PPC advertising, content management, social media management, and more. As such, freelance marketers are usually in high demand, able to command higher fees the more experience and knowledge they have.

In addition to developing and implementing marketing plans, freelance marketers may also gather data and analyze the results.

What skills do I need to become a freelance marketer?

The exact role of a freelance marketing specialist varies depending on the contract. You may be expected to engage in one or more marketing activities including things like: email marketing, copywriting, PPC marketing, content management, social media marketing, affiliate marketing programs, and much more.

The skillset a freelance marketing candidate should possess includes the following:

  • The ability to strategize. Many organizations require expertise in developing and implementing digital marketing strategies. Digital marketing freelancers with college-level education and several years of experience should be able to develop a marketing roadmap designed to reach a client’s customer acquisition goals.
  • Project management skills. Developing a digital marketing strategy is one thing. Implementing and managing the campaigns associated with that strategy is another. Capable freelance marketers must possess project management skills, enabling them to properly coordinate several initiatives simultaneously in order to reach predefined marketing goals.
  • Communication skills. Freelance marketers must communicate effectively. This includes written and verbal communication between the freelancer and internal clients, stakeholders, external resources, and team members. This also factors into the messaging you’ll be crafting for your client’s marketing materials.
  • Excellent writing skills. Many marketers are capable of developing content, whether it be for sales collateral, public relations, blog development, or social media. Even if the marketer cannot write due to time constraints, being able to edit others’ writing is an important skill freelance marketers should have.
  • Excellent problem-solving skills. When developing and implementing marketing strategies, there are many challenges that arise. Whether issues arise related to budget, campaign themes, data collection, or external resource management, freelance marketers should be adept at overcoming these challenges to ensure plans remain on track.
  • Data analysis capability. Retrieving and analyzing data is an important necessity when implementing marketing campaigns. Campaign data will inform the freelancer and the client regarding campaign success and whether anything needs to be refined.
  • Familiarity with marketing and design software. Computer systems allow marketers to leverage marketing and design software to streamline everything from campaign development, implementation, and data analysis to content creation and distribution.
  • The ability to work well within a team. As mentioned earlier, a freelance marketer may work independently or within a team. When working within a team it’s important to clearly define your marketing role with your marketing director and clearly communicate agreed-upon metrics for success. By doing this, freelance marketing specialists can help ensure initiatives are implemented successfully and client goals and objectives are realized.

What are the core freelance marketer job responsibilities?

Depending on organizational objectives and the specific goals associated with each marketing initiative, different clients may require different capabilities from freelance marketing professionals.

A list of the core skills freelance marketer job descriptions will usually include the following:

  • Create and manage the overall marketing strategy, including planning, marketing research of the target audiences, and implementation and analysis
  • Oversee and manage the day-to-day marketing budget. This is especially important for a marketing manager.
  • Direct team members regarding their specific areas of expertise in content development, photography, graphic design, social media, and data analysis
  • Provide weekly and monthly reporting on marketing initiatives, including lead generation, website traffic, customer acquisition, and marketing budget.

Should I get a freelance marketer degree or certification?

In addition to developing your skills and gaining work experience through full-time positions with employers or tackling freelance marketing projects for clients, it is helpful to obtain a degree and/or professional certification to help your Upwork profile stand out.

While some marketers provide marketing expertise for potential clients without a college degree, the vast majority have secured a formal education.

Popular degrees or certifications helpful for becoming a freelance marketer include:

  • An associate, bachelor’s degree, or master’s degree in marketing, business administration, digital marketing, graphic design, communications, journalism, or an equivalent in a related field of study from an accredited college or university
  • Marketing certifications in digital marketing, marketing management, or content marketing from the American Marketing Association

Jumpstart your freelance marketer career on Upwork and start looking for your first job. Eager to learn more about freelance marketer jobs on Upwork? Check out these additional resources:

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation.

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