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Check out a sample of the 450 Marketing jobs posted on Upwork

30+ hrs/week
Hours needed

More than 6 months
Duration

Intermediate
Experience level

I am in need of a versatile team player to help me manage the load of my rapidly growing education consulting company. The immediate ne…

Marketing Marketing Jobs Sales
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Tiktok Content Management Hourly ‐ Posted 3 days ago

30+ hrs/week
Hours needed

More than 6 months
Duration

Intermediate
Experience level

Looking to create content and a presence on Tiktok in relation to business and entreprenuership giving advice hints tips etc. Currently…

Marketing Content Writing Marketing Jobs Content Creation Research & Strategy Content Management Social Media Management
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$30
Fixed-price

Expert
Experience level

We are a new company and we are engaged in creating interior design, technical drawings, 3D visualization, interior design consulting a…

Marketing Marketing Jobs Sales Market Research Communications List Building Lead Generation
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30+ hrs/week
Hours needed

More than 6 months
Duration

Expert
Experience level

We are a growing UK based Digital Marketing Agency and we are looking to expand our team of VAs. We are looking to add content researc…

Marketing Marketing Jobs Content Creation
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30+ hrs/week
Hours needed

More than 6 months
Duration

Expert
Experience level

We are a growing UK based Digital Marketing Agency and we are looking to expand our team of VAs. We are looking to add content researc…

Marketing Marketing Jobs Content Creation
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Content Marketer for Digital Health Startup Hourly ‐ Posted 3 days ago

Less than 30 hrs/week
Hours needed

More than 6 months
Duration

Intermediate
Experience level

Intus Care is currently seeking a skilled and creative Content Marketer/Communications Designer to fill a key role within our team. As…

Marketing Market Research Marketing Jobs Internet Marketing Content Marketing Content Writing
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Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Expert
Experience level

We are a dynamic company looking to enhance our brand presence and expand our market reach through strategic licensing initiatives. We…

Marketing Licensing Marketing Jobs Branding Market Analysis Brand Strategy Brand Positioning Competitive Analysis Brand Guidelines Brand Development
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30+ hrs/week
Hours needed

More than 6 months
Duration

Expert
Experience level

We are a growing UK based Digital Marketing Agency and we are looking to expand our team of VAs. We are looking to add content researc…

Marketing Marketing Jobs Content Creation
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Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Intermediate
Experience level

I am the Director of Cloudnine Machining Pvt Ltd based in Chennai, Tamilndu, India. I have a requirement to represent my company for t…

Marketing Communication Skills Freelance Marketing Marketing Jobs Academic Editing
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Content Strategist Hourly ‐ Posted 2 days ago

30+ hrs/week
Hours needed

More than 6 months
Duration

Expert
Experience level

I am specifically looking for someone to manage our content for a couple of our DTCs brand, but this content is specifically only for p…

Marketing Content Writing Marketing Jobs
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Marketers on Upwork
can earn $25–$45/hr.
Learn more below about how you can earn a career on the world’s work marketplace.
Marketer average prices bell curve

$25 $45

Median hourly rates (USD)

How to Become a Freelance Marketer

For most organizations, the services of a freelance marketer can be very beneficial. Freelance marketers provide immense value in areas such as market research, marketing strategy, digital marketing, promotion, advertising, lead generation, customer acquisition, sales, and communications.

If you are capable of developing and implementing effective marketing materials, increasing brand awareness, and developing marketing trends, and enjoy working with clients, you may have what it takes to become a freelance marketer on Upwork.

What does a freelance marketer do?

A freelance marketer handles specific duties around marketing strategy, promotion, advertising, customer acquisition, digital marketing, social media marketing, developing marketing programs, and communications for clients.

Freelance marketing specialists may work independently as a single resource or as part of a team for one or more clients.

Many organizations either don’t have the marketing expertise in-house or require additional marketing resources to compliment their existing staff. They tend to need help on projects with things like PPC advertising, content management, social media management, and more. As such, freelance marketers are usually in high demand, able to command higher fees the more experience and knowledge they have.

In addition to developing and implementing marketing plans, freelance marketers may also gather data and analyze the results.

What skills do I need to become a freelance marketer?

The exact role of a freelance marketing specialist varies depending on the contract. You may be expected to engage in one or more marketing activities including things like: email marketing, copywriting, PPC marketing, content management, social media marketing, affiliate marketing programs, and much more.

The skillset a freelance marketing candidate should possess includes the following:

  • The ability to strategize. Many organizations require expertise in developing and implementing digital marketing strategies. Digital marketing freelancers with college-level education and several years of experience should be able to develop a marketing roadmap designed to reach a client’s customer acquisition goals.
  • Project management skills. Developing a digital marketing strategy is one thing. Implementing and managing the campaigns associated with that strategy is another. Capable freelance marketers must possess project management skills, enabling them to properly coordinate several initiatives simultaneously in order to reach predefined marketing goals.
  • Communication skills. Freelance marketers must communicate effectively. This includes written and verbal communication between the freelancer and internal clients, stakeholders, external resources, and team members. This also factors into the messaging you’ll be crafting for your client’s marketing materials.
  • Excellent writing skills. Many marketers are capable of developing content, whether it be for sales collateral, public relations, blog development, or social media. Even if the marketer cannot write due to time constraints, being able to edit others’ writing is an important skill freelance marketers should have.
  • Excellent problem-solving skills. When developing and implementing marketing strategies, there are many challenges that arise. Whether issues arise related to budget, campaign themes, data collection, or external resource management, freelance marketers should be adept at overcoming these challenges to ensure plans remain on track.
  • Data analysis capability. Retrieving and analyzing data is an important necessity when implementing marketing campaigns. Campaign data will inform the freelancer and the client regarding campaign success and whether anything needs to be refined.
  • Familiarity with marketing and design software. Computer systems allow marketers to leverage marketing and design software to streamline everything from campaign development, implementation, and data analysis to content creation and distribution.
  • The ability to work well within a team. As mentioned earlier, a freelance marketer may work independently or within a team. When working within a team it’s important to clearly define your marketing role with your marketing director and clearly communicate agreed-upon metrics for success. By doing this, freelance marketing specialists can help ensure initiatives are implemented successfully and client goals and objectives are realized.

What are the core freelance marketer job responsibilities?

Depending on organizational objectives and the specific goals associated with each marketing initiative, different clients may require different capabilities from freelance marketing professionals.

A list of the core skills freelance marketer job descriptions will usually include the following:

  • Create and manage the overall marketing strategy, including planning, marketing research of the target audiences, and implementation and analysis
  • Oversee and manage the day-to-day marketing budget. This is especially important for a marketing manager.
  • Direct team members regarding their specific areas of expertise in content development, photography, graphic design, social media, and data analysis
  • Provide weekly and monthly reporting on marketing initiatives, including lead generation, website traffic, customer acquisition, and marketing budget.

Should I get a freelance marketer degree or certification?

In addition to developing your skills and gaining work experience through full-time positions with employers or tackling freelance marketing projects for clients, it is helpful to obtain a degree and/or professional certification to help your Upwork profile stand out.

While some marketers provide marketing expertise for potential clients without a college degree, the vast majority have secured a formal education.

Popular degrees or certifications helpful for becoming a freelance marketer include:

  • An associate, bachelor’s degree, or master’s degree in marketing, business administration, digital marketing, graphic design, communications, journalism, or an equivalent in a related field of study from an accredited college or university
  • Marketing certifications in digital marketing, marketing management, or content marketing from the American Marketing Association

Jumpstart your freelance marketer career on Upwork and start looking for your first job. Eager to learn more about freelance marketer jobs on Upwork? Check out these additional resources:

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyse and determine the tools or services that would best fit their specific needs and situation.

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