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Check out a sample of the 491 Marketing jobs posted on Upwork

30+ hrs/week
Hours needed

More than 6 months
Duration

Expert
Experience level

Looking for video spokesperson for content creation for crypto project. - Native english speaker - Age 25 - 40 - Experience with being…

Marketing Spokesperson Video English Marketing Jobs Cryptocurrency
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Marketing Campaign for a Software Release Hourly ‐ Posted 2 days ago

Less than 30 hrs/week
Hours needed

1 to 3 months
Duration

Expert
Experience level

Offshore services company that is rebranding and launching a SaaS software product for physician and ambulatory offices. Looking for s…

Marketing Internet Marketing Marketing Jobs Budget Management Brand Positioning Health & Wellness
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Content Creation Hourly ‐ Posted 2 days ago

Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Entry
Experience level

We are looking for a video content creator to create UGC for my client's Instagram/TikTok accounts. You must be able to work independen…

Marketing Article Writing Blog Writing Search Engine Optimization Research & Strategy SEO Writing Marketing Jobs Content Creation Content Writing
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Marketing for a game server Fixed-price ‐ Posted 2 days ago

$200
Fixed-price

Expert
Experience level

I want to market my open tibia game server to get more players into it, i need marketing and a strategy!

Marketing Marketing Jobs
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CRM Production Specialist Hourly ‐ Posted 2 days ago

30+ hrs/week
Hours needed

More than 6 months
Duration

Expert
Experience level

Looking For Fulfilling Work With An Incredible Team? Why work with GYC? Straight from our team members... "Because it’s awesome! It c…

Marketing Marketing Jobs Customer Relationship Management HubSpot
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30+ hrs/week
Hours needed

More than 6 months
Duration

Intermediate
Experience level

We are looking for a smart, motivated and ambitious video editor who has experience working in the e-commerce sphere creating high-perf…

Marketing Dropshipping Video Post-Editing Shopify Adobe Premiere Pro Adobe After Effects Marketing Jobs
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Hours to be determined
Hours needed

3 to 6 months
Duration

Expert
Experience level

We are seeking a dynamic and strategic marketing professional to join our team and contribute to our innovative product-led growth stra…

Marketing Marketing Jobs Digital Marketing B2B Marketing Business Development Market Analysis
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Less than 30 hrs/week
Hours needed

3 to 6 months
Duration

Intermediate
Experience level

Earn a monthly regular base salary plus commissions! We are a small, entrepreneurial, and fast-growing company. We’re looking for an i…

Marketing Marketing Jobs Cold Calling Data Entry Sales Real Estate Communications Lead Generation
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Content Creation. Hourly ‐ Posted 2 days ago

Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Entry
Experience level

We are looking for a video content creator to create UGC for my client's Instagram/TikTok accounts. You must be able to work independen…

Marketing SEO Writing English Landing Page Article Writing Writing Marketing Jobs Blog Writing Search Engine Optimization Blog Content
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Engagement Specialist Hourly ‐ Posted 2 days ago

Less than 30 hrs/week
Hours needed

More than 6 months
Duration

Expert
Experience level

Job Post: Engagement Specialist for Wildly Driven Media We are seeking a dynamic and enthusiastic Engagement Specialist to join our so…

Marketing Marketing Jobs Community Engagement Community Management
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Marketers on Upwork
can earn $25–$45/hr.
Learn more below about how you can earn a career on the world’s work marketplace.
Marketer average prices bell curve

$25 $45

Median hourly rates (USD)

How to Become a Freelance Marketer

For most organizations, the services of a freelance marketer can be very beneficial. Freelance marketers provide immense value in areas such as market research, marketing strategy, digital marketing, promotion, advertising, lead generation, customer acquisition, sales, and communications.

If you are capable of developing and implementing effective marketing materials, increasing brand awareness, and developing marketing trends, and enjoy working with clients, you may have what it takes to become a freelance marketer on Upwork.

What does a freelance marketer do?

A freelance marketer handles specific duties around marketing strategy, promotion, advertising, customer acquisition, digital marketing, social media marketing, developing marketing programs, and communications for clients.

Freelance marketing specialists may work independently as a single resource or as part of a team for one or more clients.

Many organizations either don’t have the marketing expertise in-house or require additional marketing resources to compliment their existing staff. They tend to need help on projects with things like PPC advertising, content management, social media management, and more. As such, freelance marketers are usually in high demand, able to command higher fees the more experience and knowledge they have.

In addition to developing and implementing marketing plans, freelance marketers may also gather data and analyze the results.

What skills do I need to become a freelance marketer?

The exact role of a freelance marketing specialist varies depending on the contract. You may be expected to engage in one or more marketing activities including things like: email marketing, copywriting, PPC marketing, content management, social media marketing, affiliate marketing programs, and much more.

The skillset a freelance marketing candidate should possess includes the following:

  • The ability to strategize. Many organizations require expertise in developing and implementing digital marketing strategies. Digital marketing freelancers with college-level education and several years of experience should be able to develop a marketing roadmap designed to reach a client’s customer acquisition goals.
  • Project management skills. Developing a digital marketing strategy is one thing. Implementing and managing the campaigns associated with that strategy is another. Capable freelance marketers must possess project management skills, enabling them to properly coordinate several initiatives simultaneously in order to reach predefined marketing goals.
  • Communication skills. Freelance marketers must communicate effectively. This includes written and verbal communication between the freelancer and internal clients, stakeholders, external resources, and team members. This also factors into the messaging you’ll be crafting for your client’s marketing materials.
  • Excellent writing skills. Many marketers are capable of developing content, whether it be for sales collateral, public relations, blog development, or social media. Even if the marketer cannot write due to time constraints, being able to edit others’ writing is an important skill freelance marketers should have.
  • Excellent problem-solving skills. When developing and implementing marketing strategies, there are many challenges that arise. Whether issues arise related to budget, campaign themes, data collection, or external resource management, freelance marketers should be adept at overcoming these challenges to ensure plans remain on track.
  • Data analysis capability. Retrieving and analyzing data is an important necessity when implementing marketing campaigns. Campaign data will inform the freelancer and the client regarding campaign success and whether anything needs to be refined.
  • Familiarity with marketing and design software. Computer systems allow marketers to leverage marketing and design software to streamline everything from campaign development, implementation, and data analysis to content creation and distribution.
  • The ability to work well within a team. As mentioned earlier, a freelance marketer may work independently or within a team. When working within a team it’s important to clearly define your marketing role with your marketing director and clearly communicate agreed-upon metrics for success. By doing this, freelance marketing specialists can help ensure initiatives are implemented successfully and client goals and objectives are realized.

What are the core freelance marketer job responsibilities?

Depending on organizational objectives and the specific goals associated with each marketing initiative, different clients may require different capabilities from freelance marketing professionals.

A list of the core skills freelance marketer job descriptions will usually include the following:

  • Create and manage the overall marketing strategy, including planning, marketing research of the target audiences, and implementation and analysis
  • Oversee and manage the day-to-day marketing budget. This is especially important for a marketing manager.
  • Direct team members regarding their specific areas of expertise in content development, photography, graphic design, social media, and data analysis
  • Provide weekly and monthly reporting on marketing initiatives, including lead generation, website traffic, customer acquisition, and marketing budget.

Should I get a freelance marketer degree or certification?

In addition to developing your skills and gaining work experience through full-time positions with employers or tackling freelance marketing projects for clients, it is helpful to obtain a degree and/or professional certification to help your Upwork profile stand out.

While some marketers provide marketing expertise for potential clients without a college degree, the vast majority have secured a formal education.

Popular degrees or certifications helpful for becoming a freelance marketer include:

  • An associate, bachelor’s degree, or master’s degree in marketing, business administration, digital marketing, graphic design, communications, journalism, or an equivalent in a related field of study from an accredited college or university
  • Marketing certifications in digital marketing, marketing management, or content marketing from the American Marketing Association

Jumpstart your freelance marketer career on Upwork and start looking for your first job. Eager to learn more about freelance marketer jobs on Upwork? Check out these additional resources:

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyse and determine the tools or services that would best fit their specific needs and situation.

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