What does an Amazon marketer do?
An Amazon marketer plans, launches, and optimizes paid advertising campaigns within the Amazon ecosystem to drive product visibility and sales. This role focuses on managing Sponsored Products and Sponsored Brands ads through the Seller Central interface while analyzing customer behavior data to refine targeting strategies. The marketer creates promotional deals and monitors key performance metrics to adjust bids and budgets for maximum return on ad spend.
- Configures and launches Amazon Ads campaigns by selecting specific products, defining keyword or product targeting options, and setting daily budgets and bid amounts in the Ads console. This process involves choosing between Sponsored Products for individual item visibility or Sponsored Brands to highlight a portfolio of goods and custom brand stores.
- Reviews Brand Analytics dashboards within Seller Central to evaluate search term performance, customer loyalty trends, and journey insights. These data points inform decisions on which keywords to target or negate, allowing the marketer to align ad spend with high-intent shopper behaviors and improve conversion rates over time.
- Creates and manages marketing promotions and deals directly in the Seller Central Marketing workspace to boost product appeal during key shopping periods. The marketer tracks campaign results such as clicks, impressions, and conversions, then iterates on targeting and creative assets based on these observable performance metrics to sustain growth.
How to hire an Amazon marketer on Upwork
Step 1: Post a job
Describe your advertising goals in a few sentences and let Job Post Generator powered by Uma™, Upwork's Mindful AI draft a complete job post for the role. You can write a new post, update a saved draft, or reuse an existing post to start your search.
- Specify whether you need help with Sponsored Products or Sponsored Brands campaigns so candidates know which ad formats to prioritize.
- List required experience with Seller Central Marketing workspace tools such as the Ads console and Brand Analytics dashboards.
- Define clear performance metrics like click-through rates or conversion targets to guide optimization decisions.
Step 2: Evaluate candidates
Look for portfolios that show configured Amazon Ads campaigns and measurable improvements in key performance metrics. Uma can run instant video interviews and build shortlists with side-by-side comparisons to help you identify top performers.
- Check for evidence of managed promotions and deals created within the Seller Central Marketing workspace.
- Review case studies where the freelancer used Brand Analytics to refine targeting options and improve customer journey insights.
- Verify experience with ongoing campaign optimization based on monitored results such as impressions and conversions.
Step 3: Interview your top choices
Discuss specific strategies for launching ads and selecting targeting options during your interviews. Schedule and conduct these conversations within Upwork Messages to receive an immediate transcript and summary after each one.
- Ask how they set budgets and bids for Sponsored Products campaigns to maximize return on ad spend.
- Request examples of how they interpret Brand Analytics data to adjust marketing tactics.
- Clarify their process for monitoring campaign results and iterating on underperforming ads.
Step 4: Agree on scope and begin work
Define deliverables such as launched campaigns and regular performance reports before starting. Use Upwork Messages and the contract workroom for communication and project management, plus identity verification, payment protection, hourly tracking, and project funds for security.
- Set milestones for configuring and launching initial Amazon Ads campaigns across selected product lines.
- Schedule weekly reviews of Brand Analytics dashboards to guide future marketing decisions.
- Establish a routine for creating and managing marketing promotions in the Seller Central workspace.
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The rates and information provided in this article are based on current data and industry sources available at the time of publication. Freelance rates can vary depending on factors such as experience, location, project scope, and market conditions. Readers are encouraged to conduct their own research to confirm current rates and trends, as this information may change over time.