Hire the Best Sales Copywriters
in Australia

Does anyone read Upwork profiles these days? Ok, ok - here's my elevator pitch: If you're looking for an expert email copywriter who can write compelling (and extravagant) email sequences for your niche ... I might be the *ONLY* person on Upwork who can deliver this. Big claim I know – so let me explain. My name is Ellie and I specialize in expert, sizzling, cutting-edge email marketing sequences – for online businesses. Sales campaigns (think Christmas or Black Friday), welcome emails, autoresponders, drip sequences, abandoned cart emails - you name it - I've done it. (Note: I'm an Australian living in Peru, on EST time zone). Many online businesses focus on social media marketing. But an email sequence is where the *magic* happens. In my copywriting, I build long-term relationships with your customers. Why? Because repeat purchases are MUCH easier to make than brand new ones. Unlike other copywriters ... I am the best at email sequences for online businesses because I have written hundreds of emails. I've loved writing ever since I was a kid. Every chance I got - I would write 🤟 I'm not just here to make money (although who am I kidding, I do need to pay my rent…). But – I want to have fun doing it. So if you want your email sequences to speak to your customers on a soul level, Make them laugh uncontrollably, And build a solid relationship ... Where they feel they can invite you over for margaritas on a Friday night 🍸 Then you NEED someone who loves to spend every waking minute writing expert email sequences. And that person is me! When writing expert email sequences for online businesses, only THREE things matter: 1. Connect with your customer - this means sharing short personal anecdotes with them. Like you would with your friend. Why? Because it builds trust. And customers like to buy from people they trust. 2. Write to *ONE* person, not the masses People want to feel like you care about them. That you're speaking directly to them. That they're the only person in the world. I mean, we all want to feel special, right?! 3. Incorporate story-telling and humor People love to read stories and they *LOVE* to laugh. Expert email copywriters will relate stories and humor back to your product/service. Then your customers will 1) open more emails and 2) understand the product value on a whole new level… And proceed to buy everything you sell. Doing these THREE things will disrupt your customer's inbox… GRAB their attention… And stand out in a sea of boring, vanilla, discount-heavy emails. See for yourself – have you noticed how most other email copywriters don't do these three things? They just talk about product features, followed by a CTA. It's not personalized. There are no stories or humor. They're writing to the masses. Which is a problem because it doesn't make your customers feel special. Which means your customers are not opening your emails. Which means you’re missing out on sales! Or worse yet - your subscribers rush to hit the unsubscribe/spam button. But when you work with me -- I'll write your email sequences using my tested three-step process for writing winning emails. First – we'll get on a deep-dive call. Get to know each other. And see if we are a good fit to work together. I'll ask about your business, customers, and vision for the future – so I can tailor my expert email sequences to your online business. But there's a catch: I genuinely don't work with everyone. To qualify to work with me, you must: - Tell me why you're passionate about your business - Tell me how your product/service helps people or makes their lives better - Tell me why you want to work with me Even then, I'm busy with copywriting projects off Upwork, so my time is limited. I only want to work with online businesses that align with my values. Sound good? Send me a message or a proposal if you want to work together. – Ellie

I’m an Australian copywriter and marketing strategist based in Brisbane, helping businesses turn ideas, offers and expertise into clear, high-converting marketing systems. With 15+ years of experience across digital marketing, content, sales funnels, email marketing and customer journeys, I combine strong copywriting with practical marketing strategy and AI-assisted execution. I’ve built and scaled my own international business to 400% growth, maintained 80%+ conversion rates on warm inbound sales calls, and successfully exited the business through acquisition. Today, I help founders, service providers and growing brands with: • Website copy, landing pages and sales pages • Content writing and brand messaging • Email sequences and nurture campaigns • Sales funnels and customer journey strategy • Offer positioning and conversion optimisation • AI-assisted marketing systems and workflows My approach is practical, commercially focused and easy to work with. I understand both the psychology behind effective marketing and the systems required to turn interest into sales. If you’re looking for clear messaging, smart strategy and conversion-focused marketing support, feel free to reach out for a quick chat.

Looking for an expert direct response copywriter? One who can write a high-converting landing page? Build out a funnel that generates piping hot leads? Or set up flows in Klaviyo that skyrocket your email revenue? It’s hard being you. Sifting through 20, 30, 40+ proposals. Reading the desperate cries of “pick me, pick me”. Top copywriters demanding $5K just to set up their MacBook. The rest only found out what ‘copywriting’ was a few days ago. Isn’t there someone on here who is: • Responsive ✅ • Experienced ✅ • Great ✅ • Works for a rate ✅ A ‘hidden gem’ with years of successful experience off Upwork… who’s trying to establish themself on Upwork? Let’s get real. That’s what you came to Upwork to find. Value. Not just that. But someone who can deliver so well, you get out of your seat and shout “yesssss, finally!!!” as your coffee goes flying off your lap. Ok, you don’t wanna spill your delicious latte… But the first part, yes. The truth is, most copywriters on here are annoying. ‘Storytellers’ who don’t know what direct response means. (We’re not writing a screenplay here guys. We’re selling stuff, really well.) And at the other end of the scale? You’ve got the egomaniacs who charge too much. There are even a few guys on here charging $999/ hour! Are they worth it? Nah. It’s a psychological trick to get you to think they are. I know because, unlike them, I was a provisional psychologist. I got first-class honours from Monash University, thank you very much. And I used to be a counsellor for a living. So part of me dies inside every time I see clients like you get suckered in by a “psychological sales writer” who claims to “know your target market better than they know themselves.” Don’t hire those guys. (I mean, the top dollar guys write ok copy, but their main appeal is to save you time searching through all the crap) If you’re reading this, though, your search is over. You found the ‘goldilocks’ of copywriters. And no, I don’t mean I’m gonna steal your porridge. What I mean is that I’m not too hot, not too cold – just heart-warmingly, soul-affirmingly, effervescently right. That’s why I’ve been able to: - Work for the past 3 years as the ‘behind the scenes’ copywriter one of the biggest digital marketing agencies in Australia - Write 100s of high-converting sales pages, landing pages, and emails for clients from all walks of life - Double conversions on a landing page for Australia’s #1 builder… using just ONE headline - Generate as many sales call bookings with my first email to a coaching business’s list… as they’d generated in their previous 7 emails combined (we're talking about a 7-figure business here, too) - Become a better copywriter than my twin brother, Lee Allison Yes, that's right, I have an identical twin who is also a copywriter. And he is disgracefully out there on Upwork right now calling me his ‘evil twin’. The sheer nerve of that guy. (Seriously, search ‘Lee Allison’ and you’ll see his treachery for yourself.) But if you wanna hire me, the better twin, then follow these steps: 1. Hit the ‘offer’ button on my profile. 2. Be glad you did. You’re in for a wild ride. - Todd ‘the better copywriting twin’ Allison

Alrighty. I know what you're thinking. You’re thinking… What kind of self-proclaimed copywriting expert starts his Upwork profile with the word 'alrighty'? That's not even a real word. Well, you're right. Technically, it’s not a real word. I looked it up in the Oxford dictionary just to be sure (and the Merriam-Webster one to satisfy you Americans). 'Alright' is a word. But when you attach a ‘y’ to the end, it doesn't make the cut. But here's the thing. If you are worried about the fact it isn't a real word, then you don't get copywriting. Because copy should be written the same way people speak. And people say 'alrighty'. Or at least, I do. And if you're wondering why on earth I started my profile with that word, well... It's because I wanted to get you reading. That's what good copy should do. Get you reading. Of course, good copy should display benefits, too. But the benefit of you reading up until this point is pretty clear. You know I can write well. And you know I'm not some cookie-cutter copywriter who writes 'words that sell'. Yawn. But, just to tick off a few more boxes, here are some other benefits you’ll get when working with me: • Your copy will convince your target market to buy your product or service • Your copy will position you as the ONLY choice in your industry • Your copy will be easy to read (sorry Shakespeare) • Your copy will be delivered on time, every time Alrighty (it should be a word, dammit), now that we’ve got that out of the way… What else do you need to know? Maybe a few fun facts that prove I’m more qualified than other copywriters you’re considering, like: • I’ve written 100s of high-converting emails and sales pages for one of Australia’s largest direct response agencies (their head of digital said my recent sales page was the ‘best she’d ever read’) • I study all the top copywriters… including greats like Gary Halbert, Ben Settle and John Carlton, as well as newcomers like Daniel Throssell and Robert Allen (seriously, I read marketing emails in my spare time) • I have a Bachelor’s degree in creative writing (which means I can write copy that stands out from the crowd) and another in Commerce (so I can offer ‘big picture’ advice on your marketing strategy) • I’m way nicer than my twin brother Todd, who is on Upwork trying to convince people he’s not really the ‘evil twin’ (seriously, search ‘Todd Allison’ and if you look really close at his profile picture, you’ll see his devil horns) Ok… what’s next on the list? Ah yes. Samples. If you came here looking for some… You can send me a message and ask. I’d rather not leave them here for the internet to steal. But, to be honest, the best sample you can read is actually the one you're reading right now. Because it's not some piece of work where I had to follow a restrictive copy brief, adhere to brand guidelines (*shudders), or have my work changed by an egomaniac entrepreneur who 'read a David Ogilvy book once.' It's just me being me. Writing creative copy that engages, entertains, and sells. If you want me to do the same for your business, then feel free to: • Accept my proposal • Send me a message • Make me an offer I promise I’m really nice in person. -Lee ‘not the evil twin’ Allison P.S. Wait! I forgot to include testimonials! I suppose you can read some from my Upwork clients below. Alternatively, here’s one from my Mum… “He’s a good boy but I wish he’d call more often.” Just kidding. I call Mum every week.

Hey, I’m Travis – Your Conversion-Focused Copywriter 🎯 You’re here because you need a copywriter who gets results. The kind of writer who: ✔️ Listens to your goals and creates strategies tailored to achieve them ✔️ Delivers high-performing copy without cutting corners ✔️ Communicates clearly, so you’re always in the loop If that sounds like what you’re looking for, you’re in the right place. Why Me? I’ve spent over 15 years helping brands — from bustling e-commerce stores to large-scale holiday resorts — turn words into results. My experience spans across industries, and I’ve crafted copy that has: 📈 Increased sales with persuasive email campaigns 👨‍💻 Improved SEO rankings through optimized blogs and web pages 📬 Engaged audiences with targeted landing pages and newsletters Whether you’re looking for fresh, high-converting email sequences, captivating web copy, or compelling sales pages, I’ll ensure every word is designed to meet your objectives. My Expertise Includes: 🛒 E-commerce & Brand Copy • Product descriptions, landing pages, and website content that convert 📧 Email Campaigns & Flows • Welcome series, abandoned cart flows, promotional blasts, and more 📄 Copywriting & Ad Copy • Compelling headlines, persuasive ad campaigns, and attention-grabbing sales messages 📣 SEO Content • Blogs, articles, and long-form content that rank AND resonate 💼 Brand Messaging • Crafting tone of voice guides, taglines, and mission statements Who I Work With: I specialise in partnering with: • E-commerce brands looking to grow their revenue • Service-based businesses aiming to build trust and authority • Startups and small businesses ready to scale My Approach: 1️⃣ Discovery: We’ll discuss your goals and challenges 2️⃣ Strategy: I’ll present a clear plan tailored to your needs 3️⃣ Execution: Your copy will be delivered on time and optimized for success 4️⃣ Results: Sit back and watch your ROI grow Let’s Get Started! I’m here to take the guesswork out of copywriting and help you hit your targets. Drop me a message to get a FREE strategy session and quote. Together, we’ll turn your ideas into impactful results.

I'm a senior at Reign Media, the Australian agency behind $30M in apartment sales in 8 months, a $0 → $1.2M brand in 12 months, and campaigns for Mercedes-Benz, LJ Hooker and Sekisui House. Hire me, and you get the whole agency behind your account. Most freelancers on this platform are one person doing one thing. We're a full team across Perth and Melbourne; strategy, media buying, SEO, development, creative and AI engineering - which is why our case studies read like this: ✅ $0 → $1.2M revenue in 12 months (medical/wellness brand) ✅ $30M in property sold in 8 months | 200 extra listings YoY for a Harcourts office ✅ 66 leads and $33k revenue in 2 months from Google Ads (local services) ✅ 97 B2B bookings from $3k ad spend (~$31/booking, logistics) ✅ Retailer scaled to 11 physical locations on our growth system WHAT WE DO • Google Ads / PPC: build, rescue, scale. Tracking you can actually trust. • SEO & content: rankings that turn into revenue, not vanity traffic. • Websites & landing pages: designed, built and wired to your CRM in-house. • AI automation: we go into established brick-and-mortar businesses and rebuild the manual processes eating their margins: follow-up, admin, reporting, lead handling. • Database reactivation: conversational AI over SMS that turns the dead leads in your CRM into booked appointments. Performance-based: you pay when it works. MY LANE: I run growth strategy and client results. Before Reign I earned $60k+ on this platform and $200k+ off it as a conversion copywriter (54 jobs, 5.0 from enterprise clients), that's the DNA behind why our ads and pages convert. HOW WE START No lock-ins, no mystery retainers. First step is a free audit - I'll record you a 10-minute video on your ads account, site or funnel showing exactly where money is leaking, before you commit a dollar. If the numbers make sense, we scope from there. Message me with your website or ad account context and I'll have your audit back within 48 hours - guaranteed. Let's make you some money.