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Conversion Rate Optimization Expert | $200K+ earned | 100% Job Success | 12+ years 46% conversion lift. 15,000+ leads. 5x page conversion (0.4% to 4%). These aren't outliers - they're what happens when copy and CRO work together. WHAT I DO I build and write high-converting landing pages - from scratch or by improving what you already have. I've done this across B2B, B2C, SaaS, and online education. The industry changes. The process doesn't. Most landing page specialists either write copy or run CRO tests. I do both - and that's where the real lift comes from. THE COPY SIDE OF CRO The biggest conversion improvements I've delivered came from getting the copy right - specifically the hero section. Before I touch a single element on a page, I research the audience: what they're struggling with, how they describe the problem, what they've tried, and what's stopping them from converting. Then I rewrite the page to speak directly to that. When a visitor reads your hero and feels like you understand their problem better than they do, they don't bounce. They convert. This is the part of the work I enjoy most. And it's the part most CRO specialists skip. WHO I WORK WITH → SaaS companies - free trial pages, feature pages, pricing page optimization → Education companies - course pages, enrollment funnels, lead-gen for programs → B2B businesses - demo request pages, lead magnets, webinar registrations → B2C brands - product pages, lead-gen pages, promotional campaigns RESULTS 📈 ✅ Ecommerce - Rewrote landing page copy for German Kabirski (luxury fashion) - 46% conversion lift. IFCHIC. ✅ SaaS - Casetext (acquired for $650M by Thomson Reuters while I supported their marketing site). Omniconvert, Cloudray. ✅ Online Education - Readynez: 15,000+ leads generated through landing pages and lead-gen funnels. ✅ Across landing pages - 5x conversion on a lead-gen page (0.4% to 4%). 40%+ on an ebook funnel page. 38% opt-in rate on lead-gen pages. Check my Upwork portfolio to learn more. HOW IT WORKS Building from scratch: I start with your offer, your audience, and your traffic source. I write the copy, build the page in your tool, and set it up for conversion from day one. Improving an existing page: This is where the biggest gains happen. Step 1: CRO Audit I review your page and build a prioritized list of changes. Some don't need testing - they're backed by enough data and experience that we just implement them. Step 2: Control Variant In the first 2-3 weeks, we make all high-confidence changes, including copy rewrites. This becomes your control. Most pages see a meaningful lift before a single A/B test runs. Step 3 - A/B Testing Once the control is solid, we test one hypothesis at a time - roughly one change per week. Headlines, CTAs, layout, offers. Each test compounds on the last. This process has taken clients from under 0.5% conversion to 3-4% on B2C pages and 6-7% on B2B pages. TOOLS I USE ✅ Landing Page Builders - Leadpages, Unbounce, Webflow, Pagefly, Go High Level ✅ A/B Testing - Unbounce Smart Traffic, VWO, Google Optimize ✅ CRO & Heatmaps - Hotjar, Microsoft Clarity, Crazy Egg, Google Analytics 4 ✅ Email & Funnels - Brevo, Mailchimp, Iterable, ActiveCampaign, Mailchimp, Go High Level PUBLISHED WORK Author of the "91-Point Ecommerce CRO Checklist" on Moz. Cited in a Forbes, Fairchild Publications textbook used at FIT and Missouri State University. HOW I WORK My entry point is a CRO Audit - a fixed-scope review of your landing page with a prioritized list of changes and recommendations. From there, we scope the build or optimization project.

I have 6+ years of experience creating sales funnels & writing compelling copy for a wide range of 7 and 8 figure businesses. Over the last 6 years, I've generated over $3M+ in revenue for my client’s, including industry leaders like: - Elite CEOs ($111M+ revenue) led by Tanner Chidester - Elite360 - Elite Ads - Effortless Scale/AZ Funnels - Wealth Academy Publishing Ltd (Funnels.com) - Plant Medicine Power (Nicola Beer) - ASI Marketing - Expert Freedom When it comes to funnel revenue maximization, I can help with anything and everything from: - Front-end customer acquisition funnels with optimized upsells - Offer creation & positioning - CRO for increasing AOV - Email list management - Landing page creation and optimization - VSL scripting and editing And much more. I can also handle all of the technical implementation with your CRM, tracking & segmentation systems for email campaigns, landing page setups, and payment integrations across the funnel so you don’t have to hire a separate tech wiz. Over the years, I’ve worked with a wide variety of funnels such as low ticket funnels, book funnels, virtual event funnels (challenges, workshops, webinars), community funnels, High-Ticket Call Booking funnels, and many more. When it comes to copywriting, I can write your emails, landing pages, website pages, sales letters, and ad copy so that they’re clear, persuasive, and consistently converting. I’ll communicate your message clearly, protect your brand’s image, and drive people to the next step in our funnel. Here are some recent results I've delivered for my clients: - Elite CEOs: Elite CEOs is a coaching program that teaches entrepreneurs how to step up and become great leaders. I’ve been working with them for the past 2 years writing copy and creating their funnels. I’ve created event funnels that generated $21,000 in 2 weeks, Black Friday email campaigns that generated $23,000 in just 5 days, community funnels that scaled to $15,000 per month, and copy for their Facebook Ads that scaled to 10x ROAS and beyond. You’ll find a video testimonial from the owner of the company (Tanner Chidester) inside my Upwork portfolio. - Elite360: Elite360 is an all-in-one sales and marketing software for businesses. Over the last 12 months, I’ve helped them with funnel optimization and copywriting work, adding significant revenue to the topline. The funnel I designed for them uses Facebook ads to generate traffic and sends that traffic to a VSL which explains their platform and offer (7-day free trial). The VSL is converting 3.45% of visitors into sign ups for the 7-day free trial, which is well above industry average for cold traffic. You’ll find a video testimonial from the owner of the company inside my Upwork portfolio. And there's many more with case studies backed by testimonials in my Upwork portfolio. I understand that every business has unique goals, and I don't believe in generic solutions. If we were to work together, I’d take the time to understand your needs and goals and craft a unique plan to achieve them. That being said, here are some common goals I help my clients achieve: - Creating high-converting marketing funnels from scratch - Developing comprehensive email marketing campaigns - Optimizing existing funnels and the copy inside them for maximum conversion Thanks for taking the time to read this. One last thing... There's a reason I have a 100% success score on Upwork. It's because I get it right the first time, or we'll work for free until you're happy. Looking forward to connecting with you!

A founder spent weeks testing button colors. Red. Green. Yellow. Conversions barely moved. The problem wasn’t the button. It was the message above it. Because conversion happens before the click ⎯ not after it. That’s the difference strong copy makes. I help service businesses and online brands increase conversions through strategic email marketing, landing pages, ad copy, and VSL scripts. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘁𝗵𝗮𝘁 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲 𝗶𝗻 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲: “We asked him to rewrite the product page copy. Within a month, booking conversions improved from ~2% to ~2.6%.” — Marketing Manager, Elevator Company “He wrote Facebook ads for our skincare launch. Our cost per purchase dropped ~15% compared to the previous campaigns.” — Growth Manager, Skincare Brand “Prince wrote our pre-launch email sequence for a new denim collection. In the first week of pre-orders, ~9% of subscribers placed an order.” — Founder, Premium Denim Brand 𝗠𝘆 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀: I focus on a few high-impact pieces of copy that directly influence conversions: ✔️ Sales Pages ✔️ Landing Pages ✔️ Email Campaigns ✔️ Ad Copy (Meta) ✔️ Website Copy ✔️ VSL Scripts Let me be clear. I don’t write copy just to sound good. My goal is to make people take action — to click, sign up, and buy. Because at the end of the day, copy isn’t decoration. It’s a tool for driving real results. 𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗜 𝗳𝗼𝗹𝗹𝗼𝘄 𝗼𝗻 𝗲𝘃𝗲𝗿𝘆 𝗽𝗿𝗼𝗷𝗲𝗰𝘁: 1️⃣ Audience & Pain-Point Research Before writing a single word, I identify exactly who the message is for — their frustrations, objections, and what motivates them to buy. 2️⃣ Hook & Attention Engineering If the opening fails, the rest of the copy never gets read. I craft and test hooks designed to stop the scroll and capture attention immediately. 3️⃣ Persuasive Structure Once the core message is written, I refine the structure so every section flows naturally into the next — guiding the reader toward action while removing friction. 4️⃣ Measure & Optimize After launch, I analyze how the copy performs and refine where needed — keeping what works and improving what doesn’t. A simple truth I follow: ▷ People don’t buy when they understand. ▶︎ They buy when they feel understood. 𝗪𝗵𝗼 𝗜 𝘄𝗼𝗿𝗸 𝗯𝗲𝘀𝘁 𝘄𝗶𝘁𝗵: ✅ E-commerce brands, service businesses, consultants, and course creators ✅ Founders who want their messaging to stand out instead of blending in ✅ Businesses that care about performance — not just pretty design 𝗪𝗵𝗼 𝘀𝗵𝗼𝘂𝗹𝗱𝗻'𝘁 𝗵𝗶𝗿𝗲 𝗺𝗲? 🚫 Anyone expecting “magic words” to fix a weak offer 🚫 Businesses looking for quick, one-off work or a “good enough” result 🚫 Projects where customer research and positioning are considered unnecessary When we work together, I treat your business with the same level of care and attention I would expect for my own. And if I ever feel I'm not the right fit, I’ll tell you honestly and point you in the right direction. If you’ve made it this far, we should probably talk. 𝗛𝗲𝗿𝗲’𝘀 𝗮 𝘀𝗶𝗺𝗽𝗹𝗲 𝘄𝗮𝘆 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁: 1. Send me a link to your sales page, landing page, or email campaign. 2. I'll record a 5-minute Loom video and highlight opportunities to improve conversions. 3. You can apply the suggestions yourself — or we can collaborate to refine the copy further. Either way, you’ll walk away with clearer direction. Just send your link, and I’ll take a look. —Prince 𝗣.𝗦. I’ve recently opened my Upwork profile and am taking on a few projects at an introductory rate while building my presence here. Once these initial spots are filled, my pricing will increase. If you'd like to work together while these spots are available, feel free to reach out.

Looking For Copy That Grabs Readers Like a Plot Twist… …and Pulls Them Straight Into Your Checkout Page? If that’s the goal, I know exactly how to get you there. How can I be so sure? Let me prove…. 👋 Hey there, I’m Saba Fathima, But you can just call me Saba 😊 A Direct-Response Copywriter currently working under Armash Kamal (yes, the top 18th copywriter in the world 👑) through live mentorship calls and real-time copy reviews.... So I know what it takes to write copy that not only sounds good… but converts like crazy. When I’m not writing for businesses, I’m probably out walking, sipping my third cup of coffee ☕, or being a full-time mom to my two amazing boys 💙💙 I’ve been trained, tested, and trusted to write across the entire sales funnel: 🔥 Long-form Sales Letters or Sales Pages 💻 Landing Pages & Website Copy 📬 Email Sequences 🎯 YouTube Ads, Facebook Ad & Google Ads Scripts 🎥 Video Sales Letters (VSLs) 🧲 Opt-in Pages 💻 Product Descriptions ...everything that turns browsers into buyers, not bounce rates. And I’m not the only one saying this. Here's what The Legend Himself and His Team Have To Say About My Work: ⭐“It’s rare to find someone who conducts research like you did. I loved your writing, but it’s the before-you-write process that impressed me. Kudos!” ⭐“The long-form sales letter copy you wrote... the flow, the clarity, the structure, it’s all smooth and persuasive! You’ve got tremendous potential, and I see you writing bangers for businesses in the future.” ✅ Real testimonials. From a real industry giant. (Yes, I’ve got the screenshots 😎) But enough about me… Let’s talk about YOU. Your brand. Your offer. Your goals. Now imagine this: Every word on your landing page... Every line in your emails... Every second of your video script... ✨ Not just read, but felt. ✨ Not just seen, but acted on. ✨ Not just “nice”, but necessary. That’s the kind of work I bring to the table. I spell life into the copy. (And yes! I do it really well.) So What Sets Me Apart From Every “Copy Wizard” On Upwork? Let’s be honest: A lot of copywriters can write decent sentences. But selling? That’s a different beast. Most jump into writing with the least understanding of the product, the buyer, or the market. They talk about features. Forget the benefits. Miss the emotion. Skip the structure. Then slap it on a page and call it “copy.” 🚫 Not me. ✅I research like a detective with a deadline. ✅I study your offer, your audience, your market’s sophistication, and even the exact words your customers use online. (Yes, I hang out where they hang out, forums, comments, even obscure Reddit threads. I’ve probably read more Amazon reviews than I’ve watched Netflix this month.) ✅I dig deep into their fears, desires, objections, and dreams and even uncovered their long-kept secrets. (Not in a creepy way… just a conversion-optimized way 😉) Here’s How I Do It For My Clients: I don’t wing it. I don’t guess. I follow a proven, strategic approach I call: 🧠 “The Buyer Brain Blueprint™” I have built a system that I apply to every single piece of copy I write. (And, it’s exactly what I’ll apply to yours too.) What’s Inside The Framework? Well… that’s reserved for clients I work with. But spoiler alert: It involves psychology, structure, and a whole lot of strategy. What You Can Expect When You Work With Me: ✔️ Copy that’s benefit-rich, not feature-heavy. ✔️ Clarity over cleverness – because clever doesn't convert, but a clear message does! ✔️ Emotion-driven storytelling that taps into real buyer behavior. ✔️ Strategic structure that flows like a conversation and closes like a sale. ✔️ No “set it and forget it”, I believe in writing, testing, refining, and creating an impact. But Here’s The Real Deal: I’m not here to rack up random gigs. I’m already writing copy for businesses outside of Upwork. So I only work with offer owners who are ready to take their conversions seriously. If you: ✅ Believe in your product or service ✅ Want strategy-first copy backed by psychology and stats (not guesswork) ✅ Need a writer trained by the best and committed to results ✅ Want copy so good your CTA button will blush Then I’d love to talk. Simply click the button above to contact me and let's discuss your next winning sales copy project. Because I’ve got the blueprint. You’ve got the product. Shall we bring them together? – Saba Fathima (Your Next Copywriter)

𝗗𝗶𝗿𝗲𝗰𝘁 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿 𝗪𝗵𝗼 𝗕𝘂𝗶𝗹𝗱𝘀 𝗛𝗶𝗴𝗵-𝗖𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴 𝗙𝘂𝗻𝗻𝗲𝗹𝘀 (𝗩𝗦𝗟𝘀, 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀, 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲𝘀, 𝗘𝗺𝗮𝗶𝗹 𝗦𝗲𝗾𝘂𝗲𝗻𝗰𝗲𝘀) 𝗳𝗼𝗿 𝗖𝗼𝗮𝗰𝗵𝗲𝘀, 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁𝘀 & 𝗛𝗶𝗴𝗵-𝗧𝗶𝗰𝗸𝗲𝘁 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 "𝘝𝘢𝘴𝘪𝘮 𝘪𝘴 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘢 𝘤𝘰𝘱𝘺𝘸𝘳𝘪𝘵𝘦𝘳 𝘣𝘶𝘵 𝘢 𝘩𝘪𝘨𝘩𝘭𝘺 𝘢𝘯𝘢𝘭𝘺𝘵𝘪𝘤𝘢𝘭 𝘢𝘯𝘥 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘧𝘶𝘭 𝘮𝘢𝘳𝘬𝘦𝘵𝘦𝘳. 𝘏𝘪𝘴 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘢𝘤𝘶𝘮𝘦𝘯 𝘪𝘴 𝘨𝘳𝘦𝘢𝘵 𝘢𝘯𝘥 𝘩𝘦 𝘸𝘪𝘭𝘭 𝘷𝘦𝘳𝘺 𝘲𝘶𝘪𝘤𝘬𝘭𝘺 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘢𝘯𝘥 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘢𝘳𝘦 𝘵𝘳𝘺𝘪𝘯𝘨 𝘵𝘰 𝘢𝘤𝘩𝘪𝘦𝘷𝘦."- Coopper K., MALEX Most funnels fail not because the offer is bad or the target audience is wrong, but because their messaging doesn't connect. The ads get clicks. The landing page looks professional. The offer is solid. But prospects still don't convert. If that's happening in your funnel, you don't have a traffic or offer problem. You have a messaging problem I can solve. I'm Vasim Khan, a Direct Response Copywriter & Funnel Strategist. Over the past 𝟯 𝘆𝗲𝗮𝗿𝘀, I've completed 𝟭𝟳𝟬+ 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝟮𝟬+ 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀, writing full-funnel copy that delivers conversion improvements ranging from 𝟯𝟱% 𝘁𝗼 𝟰𝗫 baseline performance. I don't just write copy. I build revenue systems. 𝗛𝗲𝗿𝗲'𝘀 𝗛𝗼𝘄 𝗜 𝗪𝗼𝗿𝗸 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗹𝘆 Most direct response copywriters start writing immediately. I start with research. Before I write a single word, I understand three things: your audience's psychology, your competitors' messaging, and your market's actual language. I dig into customer reviews, competitor ads, and sales recordings. I identify the exact pain points your prospects feel but don't always say. I map out their objections, desires, and decision-making patterns. Then I build messaging that moves people to act. This research-driven approach is why my clients see results like: → 𝟳𝟬% landing page conversion increases → 𝟯𝗫-𝟰𝗫 revenue improvements across multiple funnels → Complete acquisition systems bringing in 𝟱-𝟳 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘄𝗶𝘁𝗵𝗶𝗻 𝟰𝟱 𝗱𝗮𝘆𝘀 I leverage AI tools to accelerate research and maintain quality at scale. But the strategy, psychology, and final polish are always mine. 𝗪𝗵𝗮𝘁 𝗜 𝗕𝘂𝗶𝗹𝗱 𝗙𝗼𝗿 𝗬𝗼𝘂 I write complete funnel systems where every piece works together: 𝘼𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙞𝙣𝙜 𝘾𝙤𝙥𝙮: Meta ad copy (image and video), video ad scripts (30-90 seconds), platform-specific variations, and creative hooks that stop the scroll. 𝙁𝙪𝙣𝙣𝙚𝙡𝙨 & 𝘾𝙤𝙣𝙫𝙚𝙧𝙨𝙞𝙤𝙣 𝘼𝙨𝙨𝙚𝙩𝙨: High-converting landing pages, Video Sales Letters (short and long-form), sales pages, opt-in pages, webinar pages, thank you pages, booking pages, and email sequences. 𝙀𝙢𝙖𝙞𝙡 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜: Welcome sequences, nurture campaigns, sales sequences, re-engagement sequences, and post-purchase onboarding. All written to feel human, not automated. This isn't template-based copywriting. It's strategic, research-backed messaging built for your offer and audience. 𝗠𝘆 𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱 I've trained with top names in direct response: Alex Cattoni, Armash Kamal, Brandon Storey, and Alisha Conlin-Hurd. As Head of Copywriting at MALEX Digital (Australia-based agency), I managed 3 copywriters and collaborated with designers and developers to deliver complete client acquisition systems. That experience taught me how to think beyond copy, position offers, structure funnels, and optimize for metrics that matter. 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀 𝗜'𝘃𝗲 𝗪𝗼𝗿𝗸𝗲𝗱 𝗪𝗶𝘁𝗵 • Health & Wellness • AI & Technology • B2B Services • Finance & Investment • Real Estate • High-Ticket • Marketing Agencies • Course Creators 𝗛𝗼𝘄 𝗪𝗲'𝗹𝗹 𝗪𝗼𝗿𝗸 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿 My process is straightforward: 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗗𝗶𝘀𝗰𝘂𝘀𝘀𝗶𝗼𝗻: We clarify your offer, audience, and goals. 𝗗𝗲𝗲𝗽 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵: I analyze your market, competitors, and customer psychology. 𝗖𝗼𝗽𝘆 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻: I write strategically structured messaging using proven direct response frameworks. 𝗥𝗲𝘃𝗶𝗲𝘄 & 𝗥𝗲𝗳𝗶𝗻𝗲𝗺𝗲𝗻𝘁: We iterate until the copy is exactly right. 𝗣𝗼𝘀𝘁-𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗦𝘂𝗽𝗽𝗼𝗿𝘁: I stay available for implementation and performance-based refinements. 𝗠𝘆 𝗚𝘂𝗮𝗿𝗮𝗻𝘁𝗲𝗲: If the copy doesn't perform, I refine it until it does, or you're happy. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗙𝘂𝗻𝗻𝗲𝗹 𝗧𝗵𝗮𝘁 𝗖𝗼𝗻𝘃𝗲𝗿𝘁𝘀? Message me with your offer, what you're struggling with, and what you need written. I'll send you a free audit showing what's blocking your conversions. Vasim Khan Direct Response Copywriter | Funnel Strategist 𝗣.𝗦. Choose a copywriter who doesn't just write words, but builds systems that sell while you sleep.

I’ve written books, and I know how to communicate ideas in a way that actually lands. I use AI tools like Claude and ChatGPT to speed things up when needed, but I can just as easily write everything from scratch, with clarity, depth, and intention. I help entrepreneurs and coaches turn their ideas into systems that actually bring in clients. Sales funnels, marketing, messaging, everything built to work, not just look good. Behind the scenes, I’ve worked as a virtual assistant managing teams, organizing workflows, and keeping operations tight. When things get messy, I step in, bring structure, and make sure everything keeps moving without friction. Writing is a core part of what I do. No robotic content. Just clear, sharp messaging that connects and converts, whether it’s landing pages, blogs, or long-form content. I work with tools like Trello, ClickUp, Slack and LiftOS to keep projects streamlined and organized. I’m naturally proactive, quick to figure things out, and comfortable handling multiple moving parts at once.