Marketing Manager

## Marketing Coordinator / Specialist – B2B SaaS (Support to Director of Marketing) **Job Type:** [Part-time / Full-time / Contract-to-hire — specify] **Location:** Remote **Estimated Duration:** [Ongoing] ### About Us Heatmap.com is a behavioral analytics and revenue intelligence platform serving e-commerce brands and CRO (conversion rate optimization) agencies. We help our customers understand user behavior on their sites and turn that insight into revenue growth. We're looking for a hands-on marketing generalist who can work directly with our Director of Marketing to execute across HubSpot, paid campaigns, lifecycle email, webinar promotion, and behavioral data analysis. This is an execution-focused role — you'll be turning strategy into shipped campaigns, not just advising from the sidelines. ### What You'll Do - **HubSpot Management:** Own day-to-day HubSpot operations — workflows, lists, lead scoring, campaign builds, reporting dashboards, and CRM hygiene. - **Ad Spend Management:** Manage and optimize paid campaigns across channels (Google, LinkedIn, Meta, etc.), monitor budgets, and report on CAC/ROAS. - **Behavioral Analytics:** Analyze user behavior data (funnel drop-off, engagement patterns, conversion signals) to inform campaign targeting and messaging — comfort working with analytics/BI tools is a must. - **Email Series:** Write, build, and manage nurture and lifecycle email sequences (trial nurture, onboarding, re-engagement, promotional). - **Webinar Promotion:** Plan and execute promotional campaigns for webinars — landing pages, email invites, social promotion, and post-webinar follow-up sequences. - **General Marketing Support:** Assist with content coordination, campaign QA, reporting, and other marketing operations as needed. ### Requirements - **Proven experience in B2B SaaS marketing** — this is non-negotiable; please don't apply without direct SaaS marketing experience. - Hands-on HubSpot experience (workflows, email, reporting, list segmentation) — certification a plus. - Experience managing paid ad campaigns and budgets. - Strong analytical skills — comfortable pulling insights from behavioral/product analytics tools (e.g., heatmaps, session data, funnel tools). - Excellent email copywriting skills with examples of past nurture/lifecycle sequences. - Experience promoting webinars or virtual events end-to-end. - Self-starter who can work independently and communicate proactively with a small, fast-moving team. ### Nice to Have - Experience marketing to CRO agencies, e-commerce brands, or similar technical/analytical buyer personas. - Familiarity with Shopify ecosystem or e-commerce marketing. - Experience with tools like Intercom, Clay, or similar GTM stack tools. ### To Apply Please include: 1. 2-3 examples of SaaS marketing campaigns or email series you've built. 2. Your experience with HubSpot (specific workflows/reports you've built). 3. An example of a webinar promotion campaign you've run, with results if available.