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Check out a sample of the 89 Social Media Design jobs posted on Upwork

$75
Fixed-price

Intermediate
Experience level

In need of a logo design and associated print marketing and digital marketing elements for collateral. Social media marketing elements.…

Social Media Design Brand Positioning Adobe Illustrator Print Marketing Materials Digital Marketing Materials Brand Identity & Guidelines Corporate Brand Identity Logo Design Social Media Design Jobs Stationery Design
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Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Entry
Experience level

We are looking for a YouTube Subscriber Monetization Growth Specialist to help us grow our subscriber base and optimize our monetizatio…

Social Media Design Video Advertising Canva Internet Marketing Social Media Design Jobs Influencer Marketing Facebook Instagram Social Media Management YouTube Development YouTube YouTube Marketing
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Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Entry
Experience level

We are looking for a YouTube Subscriber Monetization Growth Specialist to help us grow our subscriber base and optimize our monetizatio…

Social Media Design Video Advertising Canva Internet Marketing Social Media Design Jobs Influencer Marketing Facebook Instagram Social Media Management YouTube Development YouTube YouTube Marketing
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Graphic Designer- Learning Platform. Hourly ‐ Posted 26 days ago

30+ hrs/week
Hours needed

More than 6 months
Duration

Intermediate
Experience level

Graphic Designer - SAPIEN UP Project. SAPIEN UP is a user-friendly platform dedicated to driving personalized learning. We offer custo…

Social Media Design Infographic Logo Design Illustration Adobe Photoshop Brand Strategy Social Media Design Jobs
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Less than 30 hrs/week
Hours needed

3 to 6 months
Duration

Intermediate
Experience level

Looking for someone that can create short form video content and graphics for from photos and videos. This is for a social media page…

Social Media Design Social Media Design Jobs Adobe Premiere Pro
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Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Entry
Experience level

We are looking for a YouTube Subscriber Monetization Growth Specialist to help us grow our subscriber base and optimize our monetizatio…

Social Media Design Video Advertising Canva Internet Marketing Social Media Design Jobs Influencer Marketing Facebook Instagram Social Media Management YouTube Development YouTube YouTube Marketing
See more

Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Entry
Experience level

We are looking for a YouTube Subscriber Monetization Growth Specialist to help us grow our subscriber base and optimize our monetizatio…

Social Media Design Video Advertising Canva Internet Marketing Social Media Design Jobs Influencer Marketing Facebook Instagram Social Media Management YouTube Development YouTube YouTube Marketing
See more

Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Entry
Experience level

We are looking for a YouTube Subscriber Monetization Growth Specialist to help us grow our subscriber base and optimize our monetizatio…

Social Media Design Video Advertising Canva Internet Marketing Social Media Design Jobs Influencer Marketing Facebook Instagram Social Media Management YouTube Development YouTube YouTube Marketing
See more
Social Media Marketing Specialist Hourly ‐ Posted 25 days ago

Less than 30 hrs/week
Hours needed

More than 6 months
Duration

Intermediate
Experience level

We are looking for someone to jump start our social media marketing efforts. We have some content that needs to be edited and we're als…

Social Media Design Video Post-Editing Social Media Design Jobs Content Management Content Management System Content Creation Social Media Strategy Social Media Content TikTok Instagram Facebook Social Media Management Social Media Content Creation
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Faceswap Music Video Hourly ‐ Posted 24 days ago

Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Intermediate
Experience level

I am looking for an experienced video editor specialized in deepfake and faceswap technology, particularly adept at utilizing the best…

Social Media Design Illustration Social Media Design Jobs Photo Editing Social Media Content HTML Social Media Content Creation Cover Art Design Social Media Imagery Logo Design Layout Design AI-Generated Video
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How to Become a Social Media Designer

Many businesses use social media as a way to market products, cement a brand identity, and foster a community around their brand. But it takes something of a jack of all trades to run a successful social media campaign, much less maintain an ongoing, robust social media presence.

Becoming a freelance Social Media Designer on Upwork may be a career path option for you if you’re a holistic yet strategic thinker with:

  • An eye for catchy visuals
  • A knack for writing catchy social media content
  • A finger on the pulse of all things current
  • An intuitive understanding of how to draw audiences to your online content

What does a Social Media Designer do?

In short, social media specialists design visual content to post on social media channels, including:

  • Original illustrations
  • High-definition photography
  • GIFs
  • Typography art
  • Animations
  • Videos

That may sound simple, but of course, social media design is about more than just throwing a few posts up every so often.

Effective social media marketing campaigns involve creating and scheduling posts across social media accounts on a consistent basis, whether that’s once a week or three times every day. Social media managers must coordinate posts in a way where content across all channels complements each other and also follows branding guidelines. In addition, they must be attuned to current events so as to tailor social media posts appropriately. For example, a workout attire brand would not want to post anything with a celebratory tone when a prominent sports figure passes away.

Finally, social media designers should possess marketing skills, which will be helpful in gauging a brand’s reputation, and then tailoring designs to reach a company’s target audiences.

What skills do I need to become a Social Media Designer?

Skills all social media designers should possess include knowledge of:

  • Different social media platforms, including their demographics and what strategies work for each
  • Knowledge of graphic design fundamentals
  • Social media graphics tools like Canva and Adobe Spark for visuals and Easel.ly for infographics
  • Higher-level graphic design skills using Adobe software such as Photoshop, Illustrator, and InDesign
  • Photography and videography
  • Logo design and web design skills

In addition, skills that will take social media work to the next level include:

  • Analytics and search engine optimization tools like Google Analytics, SpyFu, and Semrush
  • Social media management tools like Sprout Social and Hootsuite to schedule posts and track social media metrics
  • Digital marketing and how to identify and reach target audiences
  • Excellent communication skills, both for writing posts as well as for interacting with followers
  • Copywriting skills
  • Programming skills and computer science knowledge

What are the core Social Media Designer job responsibilities?

Many job descriptions will ask social media designers to:

  • Plan, write, and post engaging content for various social media channels
  • Design and produce high-quality digital media content
  • Identify current trends and real-time news, tailoring content accordingly
  • Determine which hashtags will best draw relevant audiences based on SEO research

Depending on the company, social media designers may also be expected to handle the duties of a social media marketer and:

  • Collaborate with social media analysts to parse through social media data, including tracking metrics and KPIs
  • Develop strategies for driving and increasing online traffic
  • Conduct market research to gauge perceptions about the company by its target market and how to influence them
  • Connect with influencers to run cross-promotional campaigns
  • Perform ongoing community management, engaging with followers on a personal basis

Should I get a Social Media Designer degree or certification?

Like most designer jobs, a portfolio with samples of your social media design work as well as your own robust social media channels will show employers that you have the skills to do the job. That said, your educational background may help to strengthen your profile.

Many job postings for social media designers will seek candidates with bachelor’s degrees in subject areas like marketing and communications.

You can also find social media marketing boot camps such as those offered by General Assembly and the Digital Marketing Institute.

Alternatively, you can also look to improve specific skills that may contribute to your social media work, such as by learning photography, graphic design, video shooting and editing, or web development.

Jumpstart your freelance Social Media Designer career on Upwork and start looking for your first job. Eager to learn more about Social Media Designer jobs on Upwork? Check out these additional resources:

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyse and determine the tools or services that would best fit their specific needs and situation.

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