Design Line for Marketing Materials

About us GoodLife is a Danish company operating at the intersection of property and financial services. We help homeowners aged 60+ access some of the equity tied up in their homes through shared ownership – without having to move. This can give our customers greater financial freedom to do things that matter to them: travel, renovate their home, create more financial security, or simply enjoy more freedom in everyday life. You can learn more about us at www.goodlife.dk. The website is in Danish, but it should give you a good sense of our existing brand and visual identity. The project We are expanding into new regions of Denmark and are looking for an experienced graphic designer to help us establish a strong and consistent visual campaign concept across our marketing channels. Our most important starting point will be full-page printed newspaper ads. We want to develop a strong visual direction here first and then translate that design language across other formats and channels, including: - Meta / social media ads - Roll-ups and event materials - Other print advertising - Potentially additional digital and offline marketing materials The goal is for customers to experience all these touchpoints as one coherent GoodLife campaign. We already have an established brand identity. We are not looking for a complete rebrand, but for someone who can build on our existing brand and create a stronger, recognizable campaign design system. The visual direction Our target audience is Danish homeowners aged 60+. Trust is extremely important, as our product involves people's homes and finances. At the same time, we do not want traditional or stereotypical "senior marketing". We are looking for a visual expression that feels: - Scandinavian - Modern - Trustworthy - Warm - Premium - Professional The communication should feel human and aspirational while still conveying credibility and financial security. We have the text in Danish, but obviously we welcome any creative ideas. What we are looking for: - We would ideally like to work with a designer who: - Has strong experience with advertising and campaign design - Has excellent typography and layout skills - Has experience designing for both print and digital channels - Understands Scandinavian/minimalist design aesthetics - Can turn an existing brand identity into a strong campaign concept - Can work with a complex product and make the communication feel simple and accessible - Understands how to design for an older audience without making the design feel "old" Experience with financial services, property, insurance, pensions or other trust-based industries is a plus, but not essential. The copy will primarily be in Danish, so you do not need to speak Danish. We will provide the final copy and explain the messaging and hierarchy. Starting point The first task will be to develop the visual direction for our upcoming newspaper campaign. If we find the right designer and the collaboration works well, we would like this to develop into an ongoing relationship across our marketing activities. When applying, please share 3–5 examples of relevant campaign or advertising work, ideally including print advertising and examples where you have created a consistent visual concept across multiple formats. The listed budget is currently a placeholder. We would prefer to discuss the scope, process and expected deliverables with the right designer before agreeing on the final budget.