Hire the Best Omnichannel Marketers

⭐⭐⭐⭐⭐ "Working with Maria has been an absolute pleasure. She’s quick, reliable, and always goes the extra mile to make sure every piece is thoughtful and high-quality." - Global Product Manager @Bitdefender Over the past five years, I've been building brand and content systems for some of the most recognised B2B brands worldwide (many of which have a strong B2C component). My work spans brand strategy, SEO, social media (LinkedIn-first), website copy, campaigns, newsletters, PR & Media, content marketing, and beyond. Some of my recent clients include Zitec, a 38M EUR tech company, cybersecurity leaders such as Bitdefender, B2B SaaS providers such as Planable, RealVNC, SocialBee, and many more. I come in, learn the business, identify where the positioning needs work, and deliver output that the team uses long after the engagement ends. Clients bring me in when they have too many ideas and no clear direction, when the content is technically active but strategically invisible, or when they need someone who can own the work end-to-end without being managed. I work from ambiguous briefs, make hard positioning calls, and write in a way that earns trust with senior buyers. "Working with Maria has been an absolute pleasure. She's quick, reliable, and always goes the extra mile to make sure every piece is thoughtful and high-quality." - an Upwork testimonial from Bitdefender Here is what that looks like in practice: ➡️ I have led omnichannel brand and content strategy for Zitec, a European digital transformation company, owning everything from tone of voice and messaging architecture to LinkedIn, SEO, campaigns, and a viral campaign that reached 145,000 people with zero paid budget and won Bronze at the national CSR Awards 2026. ➡️ I have written over 500+ SEO pieces, from BOFU to evergreen content for Bitdefender and RealVNC to guides for social media marketers. They rank in their competitive verticals and are referenced by LLMs. ➡️ For long-form content, an example is a 2025 multilingual B2B market report for a European fintech that the founder described as exactly what they needed. ➡️ For SEO strategy, I've recently delivered a 6-month SEO and brand play for a real estate platform from scratch, covering positioning, funnel mapping, and editorial planning. The work I do best sits at the intersection of strategy and execution. I can define where a brand should play and then write the content that gets it there. I will help your business with: 👉 Brand and content strategy 👉 Messaging architecture and positioning 👉 SEO content strategy and implementation 👉 Marketing campaign ideation and execution 👉 Website, long-form, short-form content of all kinds 👉 Social media and a LinkedIn-first strategy and ghostwriting 👉 Editorial work such as newsletters, thought leadership, and gated content My tool stack includes SurferSEO, Semrush, Ahrefs, HubSpot, WordPress, Canva, and more. Certified SurferSEO Expert, Inbound Marketing Specialist by Hubspot, while also holding a Digital Marketing and Media Foundations Certification by Google and IAB. If the brief is ambitious and the bar is high, let's talk. 😃

👋 I'm Dora, an ecommerce growth strategist with 20+ years of hands-on experience scaling DTC and marketplace brands. I work as a fractional growth partner, not a task executor. That means I come in, assess what actually matters, make decisions alongside your team, and build systems that hold up over time. I have operated at the director level across Shopify Plus, Amazon Seller and Vendor Central, Klaviyo, and Attentive. I do not just know these platforms conceptually. I have lived inside them across verticals, seasons, and revenue stages. I augment that depth with AI-powered production tools that accelerate output without diluting strategy or brand voice. If you need senior ownership of ecommerce growth and want someone who can step in with clarity and move fast, that is exactly what I do. WHAT I SPECIALIZE IN Ecommerce and Marketplace Growth Amazon Seller and Vendor Central performance, catalog optimization, A+ Content, SEO-driven listings, and Shopify conversion strategy. I focus on the structural work that compounds: better listings, cleaner catalogs, tighter funnels. Retention and Lifecycle Systems Full-funnel email and SMS programs built on Klaviyo and Attentive. Welcome, abandonment, post-purchase, winback, and re-engagement flows with segmentation that turns one-time buyers into repeat customers and repeat customers into your most valuable cohort. Cross-Channel Growth Strategy Alignment across site experience, Amazon, lifecycle marketing, and paid acquisition, informed by GA4, attribution data, SEO, and AEO. Strategy that connects channels rather than managing them in isolation. AI-Augmented Execution I use AI tools to produce faster, iterate more, and deliver stronger creative output without adding overhead cost to clients. The strategic judgment stays human. The production gets smarter. Performance and Prioritization Clear decision-making using conversion rate, CAC, LTV, ROAS, and funnel performance. Reporting that leadership teams can act on, not just review. SELECTED RESULTS 531% year-over-year growth in high-margin product sales through merchandising and funnel improvements $5M+ in SMS-driven revenue using Klaviyo and Attentive lifecycle strategy 20%+ conversion rates on high-intent lifecycle flows during peak seasons 197% increase in sessions and 27% sales growth after Amazon catalog optimization 97% year-over-year revenue growth in Q1 through email, SEO, and channel strategy 100% ROI on live omnichannel events by closing seasonal brand gaps

𝗜 𝗯𝘂𝗶𝗹𝗱 𝘀𝗶𝗺𝗽𝗹𝗲, 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘆𝘀𝘁𝗲𝗺𝘀🎯𝘀𝗼 𝘆𝗼𝘂𝗿 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝘁𝘂𝗿𝗻𝘀 𝗶𝗻𝘁𝗼 𝗹𝗲𝗮𝗱𝘀, 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲, 𝗮𝗻𝗱 𝗽𝗿𝗼𝗳𝗶𝘁. I help SaaS, D2C, and B2B brands grow without wasting money. I work like a fractional CMO plus hands-on growth operator: set a clear goal, test the right things first, fix what’s leaking, and scale what proves ROI. 🏆𝗛𝗼𝘄 𝗜’𝗹𝗹 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 Start with the target. What number are we trying to hit? Work backward to leads, conversion, and channels. Fix the leaks first. Clean tracking, clear offer, one focused landing page. No scale until this is solid. Capture demand. High-intent search + remarketing; basic LinkedIn/Meta to reach the right people. Stay in touch. Email/lifecycle flows that recover carts, warm leads, and win back buyers. Test small, scale winners. Try a few angles, keep what works, drop what doesn’t. Keep it visible. One weekly scorecard → three actions for the next week. 🎯𝗪𝗵𝗮𝘁’𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝗱 (𝘀𝗰𝗼𝗽𝗲) 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: ICP, offers, funnels, KPI targets (tied to revenue, not vanity metrics). 𝗣𝗮𝗶𝗱 𝗮𝗱𝘀: Google (Search/PMAX), Meta, LinkedIn; remarketing; lead forms. 𝗘𝗺𝗮𝗶𝗹 & 𝗹𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲: Klaviyo/Mailchimp flows + 2–4 campaigns/month, segmentation, deliverability basics. 𝗖𝗥𝗢: Landing pages, PDP/LP audits, A/B tests, checkout friction fixes. 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: GA4, GTM, GSC; UTMs; clean conversion events; Looker dashboards. 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: HubSpot/GoHighLevel/Zapier; CRM handoff with UTMs and lead alerts. 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 & 𝗰𝗮𝗹𝗹𝘀 (𝗵𝗼𝘄 𝘄𝗲 𝘄𝗼𝗿𝗸 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿) Weekly scorecard (1-pager): Spend → CPC/CPA → leads → pipeline/revenue. Plus next 3 moves. 📞📞Weekly call (15–30 min): Fast review + decisions; I send notes right after. Monthly deep-dive (45–60 min): Channel teardown, creative review, roadmap refresh. Shared dashboard: GA4/Looker link you can open anytime. Change log: Every build/test documented so you always know what shipped. 𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 (𝘄𝗶𝘁𝗵 𝗽𝗿𝗼𝗼𝗳) 🏆Debutify (Shopify ecosystem): Partner/creator engine + PR + demand capture → large install growth. Proof: App Store, YouTube. 🏆On Air Parking (mobility): CRO lifts and multi-city scale with an organic + paid engine. Proof: Website, Pressroom. 🏆Dundas Life / Escalon (B2B finance): LinkedIn demand gen + remarketing + nurture → pipeline lift. Proof: Dundas Life, Escalon. 🏆Physician Surrogacy (healthcare): Compliant lead flow + routing + follow-ups → stronger qualification. Proof: Website. 🏆Vesco Cycles / Lux & Co (D2C): Search + Meta + Klaviyo flows → profitable ramp. Proof: Vesco Cycles, Lux & Co Australia. 🟠🟠𝓝𝓲𝓬𝓱𝓮𝓼🟠🟠 SaaS (incl. AI/Shopify apps) • D2C/Fashion/E-com • Finance/Insuretech • Healthcare/Medical services • B2B services. 🔨𝗧𝗼𝗼𝗹𝘀𝗲𝘁 GA4, GSC, GTM, Looker Studio, Google Ads, Meta Ads, LinkedIn Ads, Klaviyo, Mailchimp, HubSpot, GoHighLevel, Zapier, Shopify, Webflow, Ahrefs/SEMrush, Hotjar, Mixpanel. 🟢𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 • Growth strategy & GTM • Google/Meta/LinkedIn Ads (incl. remarketing & lead forms) • Email & Lifecycle (Klaviyo/Mailchimp/Braze) • Lead/Demand Gen (content offers, webinars, LinkedIn) • CRO (landing pages, A/B testing) • Analytics (GA4/GTM/GSC, Looker) • Automation (HubSpot/GoHighLevel/Zapier/CRM)

Most fractional CMOs have never run a brand. I have. I built and operate The Passport Project on Shopify, growing it to 300+ partner businesses and brand deals with Red Bull and Universal Music. That operator lens shapes how I work with every client. I help e-commerce brands turn scattered growth efforts into launched campaigns and measurable revenue. My work spans the full growth stack: Shopify builds and conversion optimization, Klaviyo and Shopify Flow email automation, Google Ads and Meta paid acquisition, SEO and content strategy, and analytics. What I bring to a client engagement: I run my own Shopify brand from product development to paid acquisition, so I understand what actually moves the needle. I'm bilingual in English and Spanish and have led projects with people from the US, Chile, Colombia, Canada, Haiti, South Africa, and Iran. Useful for US brands expanding into LATAM or LATAM brands targeting US consumers. I use the StoryBrand framework to simplify positioning and write copy that converts. I spent 16+ years in hospitality before moving into marketing, and my client work spans e-commerce, CPG, food and beverage, pet care, healthcare, and tourism. If you're looking for someone who can both architect the strategy and execute on it, let's chat.

Are you leaving money on the table with incomplete Klaviyo flows, low-converting email campaigns, or an abandoned cart strategy that simply isn't working? I help Shopify and eCommerce brands recover lost revenue, increase repeat purchases, and turn email subscribers into loyal buyers ..... using advanced Klaviyo automation, strategic email flows, and high-converting email design. What I Deliver: ✅ Up to 30% recovery of lost revenue through Klaviyo flows and automation ✅ High-converting email flows that engage, nurture, and convert ✅ Full Shopify Klaviyo integration with proper event tracking and segmentation ✅ Professional email template design that reflects your brand and drives action Klaviyo Flows & Automation I Build: → Welcome Flow → Abandoned Cart Flow → Checkout Abandonment Flow → Browse Abandonment Flow → Post-Purchase Flow → Winback Flow → Review Request Flow Each flow is built with optimized trigger logic, smart timing, advanced segmentation, and persuasive copywriting.....designed to maximize conversions at every stage of the customer journey. Email Campaigns & Newsletter Design: → Weekly email campaigns....product launches, restocks, promotions, seasonal campaigns → High-converting email templates and newsletters for Klaviyo, Shopify, Mailchimp, Omnisend, Brevo and MailerLite → Strategy built on audience behavior and data.... not guesswork → Figma to Klaviyo conversion for pixel-perfect email designs Shopify + Klaviyo Integration & Technical Setup: → Full Shopify Klaviyo integration, event tracking and automation setup → Advanced segmentation...… first-time buyers, repeat customers, high-value clients, dormant subscribers → Klaviyo deliverability optimization and best practices → SMS marketing setup and automation via Klaviyo List Growth & Retention Strategy: → Popup and signup form optimization to grow your email list → Segmented lists.... engaged subscribers, non-purchasers, high-value customers → Automated email flows that nurture and convert at every touchpoint → Klaviyo lifecycle emails to increase customer lifetime value Why Clients Choose Me: ✔ Proven results..... I've helped Shopify brands recover up to 30% of lost revenue ✔ Deep expertise in Klaviyo setup, Shopify email marketing and eCommerce automation ✔ Personalized hands-on approach..... I analyze your store, identify gaps and build revenue-generating systems ✔ I don't just send emails .... I build complete Klaviyo sales funnel automation that converts Common Problems I Solve: ❌ Abandoned carts piling up with no recovery strategy ❌ Low open rates, click rates and conversions from email campaigns ❌ Incomplete or confusing Klaviyo automation not targeting the right customers ❌ Poor segmentation leaving first-time buyers, repeat customers and dormant users unengaged ❌ Email designs that fail to reflect your brand or drive action ❌ Difficulty integrating Shopify with Klaviyo or tracking revenue properly Let's Work Together If you're looking for a Klaviyo expert who delivers measurable results …..not just emails....I'm ready to help. Whether you need Klaviyo flows built from scratch, a full Shopify Klaviyo integration, or a complete email marketing automation strategy, let's talk. Message me today and let's grow your revenue together. Keywords: Klaviyo expert, Klaviyo flows, Klaviyo automation, Klaviyo setup, Klaviyo Shopify, Shopify email marketing, abandoned cart recovery, email automation, email campaigns, eCommerce email marketing, Klaviyo email sequences, Klaviyo integration, Klaviyo SMS, Figma to Klaviyo, newsletter design, email template design, Klaviyo deliverability, Klaviyo sales funnel, email list segmentation, Shopify marketing automation, Klaviyo lifecycle emails, Klaviyo flow setup, eCommerce retention marketing, automation, abandoned cart recovery, Klaviyo campaigns, email design templates, Shopify email flows, ecommerce email marketing, Klaviyo SMS marketing, Klaviyo newsletter design, Klaviyo integration expert, Klaviyo flow setup, Klaviyo email sequences, Klaviyo automation strategy, Shopify store email setup, Klaviyo email optimization, ecommerce email campaigns, email list segmentation, targeted email campaigns, Figma to Klaviyo conversion, Klaviyo sales funnel automation, Klaviyo email copywriting, Shopify automation, Klaviyo deliverability optimization, Klaviyo retention strategy, Klaviyo email revenue, Shopify marketing automation, email conversion optimization, ecommerce retention marketing, Klaviyo lifecycle emails, Klaviyo email recovery, Klaviyo for fashion, Klaviyo expert, Klaviyo flows, Klaviyo automation, Klaviyo setup, Klaviyo email marketing, Shopify email marketing, Shopify Klaviyo integration, email automation expert, abandoned cart recovery, Klaviyo flow setup, eCommerce email marketing, email marketing specialist, Klaviyo campaign setup, Klaviyo email flows, Shopify marketing expert, Klaviyo welcome flow, Klaviyo abandoned cart flow, Klaviyo checkout abandonment.

Are you looking for a high converting Shopify store that looks professional, builds customer trust, and generates consistent sales? I help business owners, startups, and ecommerce brands design, develop, redesign, and optimize Shopify stores built for performance, usability, and conversions. Whether you’re launching a new store, upgrading an outdated design, or scaling your existing ecommerce business, I create conversion-focused Shopify solutions that transform visitors into loyal customers. 🚀 Why clients choose to work with me: ✔ Modern, professional Shopify Store Design tailored to your brand ✔ Full Shopify Store Development aligned with business goals ✔ Advanced Shopify Theme Customization & Liquid coding ✔ Expertise in Shopify 2.0 and Shopify Plus development ✔ Fully responsive, mobile-optimized UX/UI design ✔ Speed optimization for better performance and loading times ✔ High-converting product and collection page optimization ✔ Seamless Shopify app integration and setup ✔ Custom features, sections, and storefront functionality ✔ Proven CRO strategies to boost sales and conversions 🛠 Services I provide: • Shopify Store Setup & Configuration • Shopify Website Design & Development • Shopify Store Redesign & Optimization • Shopify Theme Development & Customization • High-Converting Landing Page Design • Product Page UX & Conversion Optimization • Shopify Store Migration (Fygaro, WooCommerce, Wix, etc.) • Shopify App Integration & Automation • Shopify Speed & Performance Optimization • Shopify SEO Optimization (On-page & Technical) • Shopify Plus Development Solutions • Store Maintenance & Ongoing Support • Shopify Store Management 💻 Tools & Technologies: Shopify | Shopify Plus | Shopify 2.0 | Liquid | HTML5 | CSS3 | JavaScript | Figma | PageFly | GemPages | Shogun | Shopify Apps | Storefront API | Custom Integrations 📈 What I focus on: I don’t just build visually appealing Shopify stores, I build strategic ecommerce systems designed to increase trust, improve user experience, and maximize revenue. Every project is crafted with one priority: turning visitors into paying customers and boosting your sales performance. 📩 Feel free to send me an invite or message. I’ll review your project and provide a clear strategy to help you improve your store design, increase conversions, and grow your ecommerce brand. Shopify, Shopify Expert, Shopify Developer, Shopify Store Designer, Shopify Theme Customization, Shopify Setup, Shopify Store Development, Shopify Plus, Shopify Plus Developer, Shopify Store Builder, Shopify Specialist, Shopify Consultant, Shopify Store Setup, Shopify Website Design, Shopify Theme Development, Shopify Dropshipping, Shopify Dropshipping Store, Shopify Migration, Shopify Liquid, Shopify App Integration, Shopify Speed Optimization, Shopify Bug Fix, Shopify Checkout Customization, Shopify API Integration, Shopify Theme Editing, Shopify Section Customization, Shopify Dawn Theme, Shopify OS 2.0, Shopify Metafields, Shopify App Development, Shopify Upsell Setup, Shopify SEO, Shopify Store Redesign, Shopify Branding, Shopify Homepage Design, Shopify Banner Design, Shopify Visual Design, Shopify Landing Page, Shopify Product Page, Shopify Collection Page, Shopify Blog Setup, Shopify Blog SEO, Shopify Marketing, Shopify Sales Funnel, Shopify Conversion Optimization, Shopify CRO, Shopify Analytics Setup, Shopify Google Analytics, Shopify Facebook Pixel, Shopify Email Marketing, Shopify Klaviyo, Shopify Mailchimp, Shopify ReConvert, Shopify Reviews Setup, Shopify Loox, Shopify Judge.me, Shopify Google Shopping, Shopify Performance Optimization, Shopify Page Speed, Shopify Core Web Vitals, Shopify Trust Badges, Shopify Social Proof, Shopify Upsell, Shopify Cross Sell, Shopify Cart Optimization, Shopify Checkout Flow, Shopify Payment Setup, Shopify Shipping Setup, Shopify Tax Setup, Shopify Domain Setup, Shopify Virtual Assistant, Shopify Store Management, Shopify Product Upload, Shopify Product Listing, Shopify Inventory Management, Shopify Order Management, Shopify Custom, Shopify Troubleshooting, Shopify Custom Sections, Shopify Header Footer Customization, Shopify Homepage Design, Shopify Branding Design, Shopify Ecommerce Optimization, Shopify Sales Funnel Optimization, Shopify High Converting Store, Shopify Dropshipping Store Setup, Shopify Subscription Setup, Shopify Multilingual Store Setup, Shopify Multi-currency Setup, Shopify Analytics Setup, Shopify Tracking Setup, Shopify Cart Optimization, Shopify App Integration, Shopify Custom Shopify Features, Shopify API Integration, Shopify Automation Setup, Shopify Email Marketing Integration, Shopify SEO Optimization, Shopify On-page SEO, Shopify Technical SEO, Shopify Product Upload, Shopify Product Listing Optimization, Shopify Inventory Management, Shopify Order Management, Shopify Store Maintenance, Shopify Store Migration, Shopify Product Page Optimization, Shopify Collection Page Design, Shopify Landing Page Design, Shopify