Are you looking to find the magic in your brand, to find your brand’s purpose? Looking to differentiate your brand and make it stand out from the competition?
The true success of any brand begins with a clear definition of the brand’s DNA and identity. This requires a deep understanding and precise articulation of the brand that will guide the development of the brand's identity, a clear brand plan, and of course the optimal marketing strategy.
I'm an expert brand and marketing strategist who blends best practices with fresh thinking and creativity. With over 30 years of experience in strategic marketing and consulting positions, I have skills and expertise from a broad spectrum of industries including automotive, petroleum, FMCG, retail, liquor, mobile, media, publishing, asset management, banking, insurance, engineering, telecommunications, technology, broadcasting, clothing, and entertainment to mention a few.
After studying Mechanical Engineering and an MBA from Brunel University in the UK, I spent 14 years in marketing with the BMW Group, launching numerous models, including introducing the new MINI in South Africa. I left BMW to become a partner in a marketing consulting practice and spent 15 years working with corporate blue-chip clients.
In 2019, I left the corporate world and started my own franchise business. After managing that successfully for two years, I handed over the day-to-day management and now do what I love as a full-time freelance brand and marketing strategist. As a left and right thinker, strategy and creativity are at the heart of everything I do!
My service offering includes:
✔Brand and Marketing audits: find the hidden gems and holy grails.
✔Brand Definition: A deep dive into the brand to understand the core DNA and Identity and articulate a purposeful Brand Blueprint, including Purpose, Vision, Mission, Values, Positioning, Archetypes, Personality, Value proposition, Promise, Essence, Tonality, and Voice.
✔Brand Development: Names, Taglines, Brand Story, Messaging strategy, Development of visual identity,
✔Brand Planning: Where the brand is now, where it needs to be, and how to get it there.
✔Marketing Strategy: Execution of the Brand Plan through multi-channel strategies and plans to reach and attract audiences. This includes a situational analysis, competitor analysis, audience segmentation, goals and objectives, Messaging and content creation, Channel strategy.
✔Marketing Execution: A detailed marketing plan to deliver the marketing strategy.
✔Marketing Services: Including surveys, marketing execution and implementation, operational management, writing, agency management, custom training, and workshops.
✔A range of general business consulting services.
As an experienced and seasoned expert, I pride myself on quality outputs, exceptional ethics, integrity, and service levels.
Please invite me to your project or message me and let’s have a chat.
Brand Marketing
