Leave your competitors in the dust 💨 | CMO SaaS B2B & B2C CPG - Award Winning & "Expert Vetted" Top 1% Marketing Strategist 🏆 + Top Rated Plus Badge for over 5 years | University Marketing Professor and Textbook Author
Big Brand Projects: Google, Indeed, Pearson, Cleanlogic, Nordstrom, Deloitte, YUM! Brands, etc...
Startups: TrueAbility (exit), Datadog (go public), Server Beach (acquired), Pivotree (go public), GarbleCloud, and many other CPGs (with IoT or B Corp).
Grew two companies through acquisition and scaled my own venture from 0-7 figures in only 18 months.☄️
My secret sauce is leveraging bleeding-edge marketing tactics with established business science. How I work:
- Quick and thorough analysis
- Determine priorities with your team
- Make an action plan
- Align the team to run campaigns
- Track funding objectives as needed
- Achieve milestones & celebrate 🎉
- Rinse & Repeat
My services are the best fit for when you:
- launching a new product or new distribution channel
- Branding or Brand Re-Fresh is needed
- Feel like your marketing is not as effective as it should be
- Marketing Campaigns with Advertising that get results
- Are not sure WHERE to start
- Want to assess if you have the right team to do the job
- Have some funding and seeking another round (Seed, Series A, etc)
I offer highly competitive project packages and retainer packages that leverage my services only, or I can pull in my team as needed (designer, technical, writing, social, etc). I work as a vCMO or fractional marketing department with my team to expand your team/expertise.
Let’s build a smart and actionable marketing engine that is best for you, your people, your industry, your offer, your timeline, and your budget! 🎯 Have a track record of exceeding client expectations (previous marketing results)
Who am I?
A university professor who specializes in teaching MBA marketing management, strategy, and digital marketing. HubSpot Partner, Google Partner, and Meta Partner, who wrote the textbook for Higher Education on Social Media Marketing (published by Kendall Hunt).
"It's not what you do; it's HOW you do it."
I'm a marketing executive who operates at a high level to cultivate strategy and roll up my sleeves to crush tactics. My background as a corporate business development/marketing executive and university professor helps me leverage bleeding-edge techniques with established marketing science. I have an MBA, 12 years as a corporate marketing and business development executive, owner of a digital marketing agency, university digital marketing professor, and globally published.
Let's use a proven approach to execute successful campaigns by creating content to distribute across advertising, digital, PR, events, and social media channels to increase website traffic and interest in your offerings.
The best results come from:
MOA: Market Opportunity Analysis
Insights: Audit and Research
Map: Comeptiors, Campaigns and Messaging/Keywords
Build: Branding, value proposition, website, social platforms.
Process: tools, channels, content strategy, workflows
Run: Execute or oversee your highly effective marketing campaigns using paid and community strategies
My approach is holistic. Looking at how each marketing piece fits into the Big Picture objectives. I take pride in ensuring that we set every brick of your foundation perfectly to build a "flywheel" from marketing strategy to running ongoing marketing campaigns.
Gain valuable insights into your target market, competitive positioning, social media marketing and communications, KPIs and performance metrics, Implementation, CRM, and Monitoring Analytics. Conceptualize and implement various thought leadership campaigns for IT-managed services and a SaaS product. B2B, B2C, and B2G for products and services. Success marketing goods and services, education, technology, cyber, SaaS, and home services with a strategy that has a history of dramatically increasing profit and revenue streams.
Messaging and Keyword Guru (SEO, SEM, Content)
Value Proposition and Value Creation
Pricing Analysis and Pricing Sensitivity
Complex Marketing Strategy
Integrated Marketing Campaigns (no one-trick ponies)
Digital Marketing Auditing / Gap Analysis
Business and product consulting
Google PPC, PMAX, and Display Ads
Social Media Marketing
Analytics Tracking
Deep expertise in Facebook and LinkedIn Advertising
Inbound Marketing
