Who are we?
Recently expanding to US, we are a global sport/sport-fashion brand that mainly focuses on accessories for tennis, badminton, squash and other major racket sports. Our target customers are racket sports players--children(5-12 years old), adolescents girls to women of all ages (13 years and above), especially young women and mom with children.
Who we need?
We need a top-level wordpress expert designer with excellent design skills, in-depth knowledge of e-commerce site and SEO, as well as good understanding of content writing and consumer marketing.
What needs to be done?
We have an existing wordpress theme, basic content and design. But we want the site to look more attractive and professional that viewers would have good impression of the brand, and would trust the site (because it looks professional, with all it needs to have) and feel comfortable (because of good UI) to make purchase even though this is a new brand for them. We also hope to achieve better search...