Zuppa Concept

Hello! We are a team of two highly experienced brand creators (both Expert-Vetted on Upwork), including Zsuzsanna Papp and Patrick Roy, with over 10 years of experience and more than 30 successful brands under our belt. We create branding that not only looks great but also reflects your values and resonates with your target audience, making sure that this one-time investment becomes your business's most valuable asset. Let’s Chat! Contact us today to set up a video call and see if we’re the right fit for your project. Patrick & Zsuzsanna ___________ BRANDING OVERVIEW (8,000-10,000 USD) STEP ONE - Discovery & Strategy Building Effective branding starts with a deep understanding of your business, goals, and competitive landscape - without it, differentiation is guesswork. Our onboarding and discovery process uncovers brand nuances, aligns with your vision, and identifies opportunities to set you apart. STEP TWO - Concept Development Stylescapes are essential for presenting a look at your brand’s potential new visual identity before we get further ahead in the process. They are a comprehensible visual and tonal representation of what your branding could become STEP THREE - Logo Design Our logo design process begins with exploratory sketches, refining and polishing the best concept into a distinctive visual identity. Each logo we create tells a story that aligns with your brand’s essence and values. STEP FOUR - Stationery & Collateral Designs We help you determine which materials are essential, prioritizing what will be most beneficial in the short, mid, and long term - equipping your brand with the right tools to establish credibility, engage audiences, and support growth. STEP FIVE - Brand Guidelines Brand Guidelines are an essential repository of all the information created to this point. It defines key elements like the positioning, core values, logo usage, color palette, typography, and tone of voice. WEBSITE OVERVIEW (8,000-10,000 USD) PHASE ONE - Assessment & Flowchart We analyze your business goals, audience, and industry landscape to establish a clear website strategy. Conducting research and creating a flowchart before design ensures a strategic foundation for your website. PHASE TWO - Wireframes With Copywriting Structured wireframes, mapping out layouts and content placement for clarity and usability. Alongside this, we craft compelling copy that aligns with your brand voice. PHASE THREE - Design & Material Preparation We bring your website to life with a cohesive design that aligns with your brand identity, incorporating custom icons, imagery, and visual elements. PHASE FOUR - Website Implementation We implement your website on WordPress, ensuring a fully functional, responsive, and easy-to-manage platform. Every element is tailored to your needs, and upon completion, we provide full access and ownership.