Ads Manager for High-End Dental Marketing Agency (Meta + Google) | Ongoing Long-Term Work

About Us

We are Bucktooth Marketing, a dentist-led marketing agency specializing in cosmetic dentistry, veneers, smile makeovers, implants, and All-on-X.

We help dentists attract high-value patients through:

Elite content

High-converting ads

Aesthetic branding

Advanced lead nurturing

Full-funnel acquisition systems

We are growing fast and need a data-driven Ads Manager who understands how to run profitable campaigns and track ROAS (Return on Ad Spend) for high-ticket medical services.

Your Role

As our Ads Manager, you will be responsible for building, managing, optimizing, and scaling paid advertising campaigns across Meta and Google that generate high-quality cosmetic dental leads.

You will work closely with our creative team (design + video + copywriting) to test angles, launch variations, and optimize every part of the funnel.

This is a long-term role, not one-off work.

🔥 Key Responsibilities
1. Build & Launch Ad Campaigns

Meta Ads

Google Ads

TikTok Ads

Cold, warm, and retargeting funnels

Conversion ads, lead forms, landing pages

Tracking setup (pixels, events, UTM, etc.)

2. Optimize for Lead Quality & Cost

Lower CPL without lowering quality

A/B test audiences, creatives, and angles

Identify creative fatigue early

Improve conversion steps (lead forms, LP, DMs, etc.)

3. Monitor Daily Performance

CPM, CTR, CVR, CAC

Lead quality, booking rate, show rate

Spend efficiency

Ad frequency & fatigue

Retargeting flow

4. Full Reporting Including ROAS

You must be able to track and clearly explain:

ROAS (Return on Ad Spend)

Cost per lead (CPL)

Cost per booked consult (CPB)

Cost per start

Conversion rates across the funnel

Attribution across audiences and creatives

5. Collaboration

Work with designers to test new visuals

Work with copywriters on angles

Work with video editors on hooks & scripts

Work with GHL/automation team on CRM

Communicate directly inside WhatsApp with our team

What Success Looks Like

We measure you on real numbers:

Primary KPIs

ROAS (Return on Ad Spend)

Lead quality score

Cost per booked consult

Cost per acquisition (CPA)

Secondary KPIs

CTR, CPM

Creative win rate

Retargeting performance

Scaling efficiency

Client retention

If ads generate high-quality veneer, implant, and smile makeover leads with strong ROAS → you’re winning.

🧠 Required Skills

Expert-level Meta Ads experience

Experience with high-ticket service lead gen

Strong analytical & optimization skills

Clear understanding of ROAS, attribution, and data interpretation

Ability to scale campaigns past $100–$500/day

Excellent communication and reporting skills

Able to meet deadlines and move fast

Bonus Skills

GHL familiarity

Dental experience

💼 Tools You Should Know

Meta Ads Manager

Google Ads

Google Analytics

Google Tag Manager

UTM parameter tracking

Looker Studio (or similar reporting dashboards)

GoHighLevel (bonus)

💰 Compensation

Long-term role

Competitive pay (hourly or monthly retainer)

Bonuses for hitting ROAS targets

Raises as we scale

To Apply (Required)

Please send:
✔️ Your best past results (screenshots encouraged)
✔️ Example ROAS reports you’ve generated
✔️ Past ad creatives you’ve managed (optional)
✔️ What niches you’ve run ads for
✔️ Your monthly or hourly rate
✔️ Your typical daily routine for managing accounts

Include the word “ROI” so we know you read everything.

• Monthly Deliverables
• For each dental client, you will deliver:
• 2–4 new campaign launches
• 5–10 creative tests every month
• Weekly optimization updates
• Monthly performance report with ROAS
• 1–2 retargeting rebuilds
• Audience refreshes
• Lead quality recommendations
• Growth projections for next 90 days