Branding & Website Designer for Senior-Focused Homeowners

We are seeking a **brand and website designer** experienced in building **trustworthy, accessible, and modern brands** for U.S. audiences — particularly those targeting **older homeowners or financial/home service industries**.

The selected designer will develop both the **brand identity** and **website UI/UX design** for a new U.S. home improvement program aimed at helping seniors and long-term homeowners afford energy-efficient home upgrades.

We’ll share the full creative brief and all background materials with shortlisted candidates.

**What we’re looking for:**

* Strong portfolio with brand identity and website design work
* Experience designing for older demographics (55+) or service-based businesses in the USA
* Understanding of accessibility and trust-driven design principles
* Working with Figma
* Ability to deliver brand systems (logo, color palette, typography) and clean web layouts

**Preferred Experience:**

* Senior-focused brands, home services, or financial programs
* U.S.-based or fluent in American design sensibility
* Understanding of ADA/WCAG accessibility standards

**Deliverables:**

* Brand identity (logo, colors, typography, guidelines)
* Website design (homepage + 4-5 key pages, responsive layouts)
* Optional assets: business cards, social media templates

**When applying, please include:**

1. Links to 2–3 relevant portfolio examples
2. Brief overview of your process and estimated timeline
3. Your experience designing for older audiences or trust-sensitive markets

We’re looking for a designer who blends **professional polish with warmth and empathy**, creating a brand that feels **trustworthy, clear, and inclusive**.