Chinese Inbound Marketing Specialist

We are seeking a Chinese digital marketing specialist experienced in inbound marketing, social media, and omni-channel campaigns focused on reaching Chinese students studying in the United States (especially in New York City, including Columbia University, NYU, and nearby schools).

Our company provides [student housing / apartment rentals / consulting services — you can specify your service here] and we are looking to expand our visibility among Chinese-speaking students and their parents through trusted Chinese digital platforms.

• Responsibilities:
• Develop and execute an omni-channel marketing strategy targeting Chinese students abroad
• Create and manage a WeChat Official Account (内容发布, customer chat, QR integration)
• Set up and optimize presence on Xiaohongshu (小红书) and Weibo
• Research popular WeChat groups, student associations, and channels related to NYC universities
• Localize our website, ad copy, and visuals into Simplified Chinese (文化贴近性 / cultural localization)
• Advise on Baidu SEO, keyword strategy, and trends for overseas study & lifestyle
• Coordinate inbound campaigns that drive inquiries, followers, and website visits
• **Tools & Platforms:**
• WeChat Official Account (公众号)
• Xiaohongshu (小红书)
• Weibo, Zhihu, Douyin (optional)
• Google Analytics / Baidu Analytics
• Canva / Photoshop (for visuals)
• **Deliverables**
• Set up verified WeChat Official Account for our brand
• Create initial 3–5 posts in Chinese introducing our NYC housing options and lifestyle guides
• Create Xiaohongshu presence with bilingual posts and relevant hashtags
• Provide a short report of Chinese student channels/groups to target
• Optional: Ongoing monthly management (social media, content, replies)