Conversion-Focused HVAC Landing Page Specialist Needed

We are seeking a skilled specialist to create a high-converting landing page for our HVAC services. The ideal candidate will have experience in designing landing pages that attract and convert leads. Your role will involve understanding our target audience, implementing effective call-to-actions, and optimizing the user experience to boost conversion rates. A strong portfolio showcasing previous landing pages will be required. If you're passionate about driving results through effective web design, we'd love to hear from you!


Overview
I’m hiring a landing-page expert to design and build high-converting HVAC service pages (no traffic generation required). Your work should be purpose-built to generate calls and booked appointments for residential/commercial HVAC (install, repair, maintenance, emergency).

THE LP WILL BE IN FRENCH

Objectives
• Drive phone calls and form bookings from paid or direct traffic.
• Mobile-first, fast, trust-rich pages that convert cold visitors.
• Clear measurement via event tracking.

Scope (deliverables)
1. Discovery + wireframe (Figma): value prop, page flow, sections.
2. Copywriting (headlines, benefits, offers, FAQs, guarantees).
3. Design (Figma high-fidelity, brand-aligned, assets/icons).
4. Development in Webflow or WordPress (clean, modular).
5. Conversion setup
• Sticky click-to-call, primary CTA above the fold.
• Short booking form (Name, Phone, ZIP/City, Service, Preferred time).
• Trust blocks: reviews, badges, financing, warranties, certifications, “since YYYY”, service areas.
• Offer blocks: coupons/seasonal promos, maintenance plans.
• Emergency vs. standard service variants (optional).
6. Integrations
• Form to email + CRM (HubSpot/GHL/Zoho—TBD).
• Google Tag/GA4 events for Calls, Form Submit, CTA clicks.
7. Performance & QA
• Core Web Vitals pass; PageSpeed 90+ mobile.
• Responsive across modern devices.
• ADA/contrast basics.
• On-page schema (Local Business + Service), meta titles/descriptions.
8. Handover
• Editable files, style guide, copy doc, tracking sheet, simple update guide.

Must-have experience (non-negotiable)
• Portfolio with at least 2 real HVAC landing pages you designed/built.
• Demonstrated conversion outcomes (target 12–25% from warm traffic; share benchmarks).
• Strong direct-response copy + UX for home-services (plumbing, roofing, etc. is a plus).

Nice to have
• Dynamic content (city/service insertion).
• Multi-language capability.
• A/B test-ready structure.

Timeline
• Week 1: Discovery, wireframe, copy draft.
• Week 2: UI design → dev build.
• Week 3: QA, tracking, launch, final tweaks.
(We can compress if you have a tight workflow.)

What to include in your proposal
1. 3–5 links to HVAC landing pages you’ve shipped (state your role).
2. A one-paragraph audit of what you’d put above the fold for an HVAC “AC repair today” offer.
3. Your tech stack (Webflow/WordPress + theme/builder), CRM integrations you handle, and typical turnaround.
4. Fixed price for two landing page (wireframe → live), plus cost for one variant (e.g., Emergency vs. Standard).
5. Any available results (CR%, call volume uplift, speed scores).

Budget
Open to fixed price for the initial page + variant; quality and HVAC proof of work matter most.

Notes
• This post is strictly for landing page creation. Do not pitch traffic/ads services.
• Shortlisted candidates will complete a quick paid above-the-fold mock (copy + wireframe) before award.

Looking forward to meeting a specialist who knows how HVAC customers think and can turn that into booked jobs.