Creative Content Lead (Strategist + Creator for Bold, Funny CPG Brand)

🧻 About GoWipe

We’re GoWipe — the cheeky, eco-forward brand making wipes cool again. Think the irreverence of Liquid Death, the wit of Bobby, and the creative punch of a brand that doesn’t play it safe.

We make wipes for your face, body, food messes, or regrets — and we’re about to launch new products that deserve content as unforgettable as they are.

We’re looking for a creative who can help redefine how a CPG brand can show up online: bold, funny, human, and just the right amount of rebellious.

🚀 The Role

We’re searching for a Creative Content Lead — someone who’s both strategic and hands-on, ready to dive in and start making content right away. This is not a coordinator or an outsourcer role. You’ll be the one concepting, filming, editing, and shaping GoWipe’s creative voice from day one.

You’ll work directly with our founder to plan and execute our Black Friday + product launch campaigns, manage partnerships like Suna, and craft content that actually performs — funny, clever, and shareable.

This is an all-in-one role to start, but as our content and community grow, you’ll have the chance to transition into a full-time position and build out your own creative team around you. If you’re the right fit, this could become your brand playground.

🎯 What You’ll Do

Lead GoWipe’s content strategy and creation — from idea to publish.

Concept, shoot, and edit short-form videos (Reels, TikToks, ads).

Write witty, deadpan, on-brand captions and scripts.

Collaborate with Suna and other partners to produce top-tier visuals.

Build and manage a content calendar for launches and brand moments.

Track engagement, test what works, and evolve our creative strategy.

Help shape GoWipe’s voice, tone, and visual identity across channels.

💡 You Are

A creative strategist who loves getting your hands dirty — not just directing others.

Naturally funny, daring, and rebellious, or can channel that energy through your work.

Confident producing content yourself — shooting, editing, and designing.

Deeply in tune with social trends and how to make content that feels current and clever.

Skilled with video tools (CapCut, Premiere, etc.) and visual platforms (Canva, Figma).

Organized and fast-moving — you can turn ideas into live posts quickly.

Excited by the idea of building something from the ground up — and leading it long-term.

💼 Role Details

Start: ASAP (for November Black Friday + launch campaigns)

Duration: 2–3 months trial with potential to transition into a full-time role

Growth Path: As the brand scales, this role can grow into Head of Content / Creative Director, with the opportunity to build your own team

Location: Remote

🧩 Bonus Points If You

Have worked with edgy, humor-driven, or cult CPG brands (Liquid Death, Chamberlain Coffee, Mid-Day Squares, etc.)

Have experience growing a brand’s social following or creating viral content.

Know how to balance humor with brand integrity and storytelling.

Can show work that makes people laugh and want to buy.

📩 To Apply

Please include:

A short note about you and your creative style.

Links to your best content samples or social work.

Your hourly or retainer rate.

Optional: a quick GoWipe ad or caption idea — show us your humor!

💬 A Taste of Our Tone

GoWipe: the brand that wipes out sweat, spills, and self-respect — but in a good way.
If you can make that funny and make people buy, we want you.