About Us:

We are a leading management consulting firm specialized in serving law firm owners. We help lawyers and law firm owners start and grow their law firms. As we expand our reach, we are looking for a seasoned Digital Marketing Executive with extensive experience marketing TO lawyers and law firm owners to spearhead our marketing efforts.

Role Summary:

The Digital Marketing Executive will be at the forefront of all of our marketing strategies, focusing specifically on marketing TO lawyers  (not FOR lawyers). This role involves managing comprehensive PPC campaigns across platforms like Google, Meta, LinkedIn, and Reddit; leading sophisticated email marketing initiatives; driving SEO efforts; and creating effective ClickFunnels / web funnels, including  webinar funnels. The ideal candidate will also manage our social media content calendar and be adept at using CRM tools like HighLevel / GoHighLevel.

Key Responsibilities:

- Manage and optimize PPC ad campaigns across multiple platforms.
- Develop and execute email marketing campaigns and lead nurturing sequences.
- Spearhead SEO marketing efforts to enhance organic reach.
- Design and build web funnels with a focus on conversion optimization.
- Manage social media strategy and content calendars.
- Oversee marketing budgets, projects, campaigns, and initiatives.
- Develop and maintain metrics, KPIs, and recurring reports on marketing activities.
- Collaborate with and manage a team of freelancers for various marketing tasks.

Requirements:

- Proven experience in digital marketing with a specific focus on marketing to lawyers and law firm owners.
- Strong background in PPC, SEO, email marketing, social media management, and funnel building.
- Experience with CRM and marketing automation tools, particularly HighLevel / GoHighLevel (highly desirable).
- Ability to consistently work during USA business hours everyday.
- Excellent project management skills and experience managing marketing budgets.