Email Marketing Specialist (Dutch Only)

Critical requirement: You must be a native Dutch speaker (fluency in both written and spoken Dutch).

Please do not apply if you are not fully fluent, our target market is Dutch-speaking, and native-level writing skills are essential for this role.

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About Us
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DogsIncluded is the market leader in dog-friendly holiday accommodations in the Netherlands and Europe. We've been operating for over 20 years, helping dog owners find the perfect vacation where their four-legged friends are genuinely welcome, not just "allowed."

We curate a selection of vacation homes, where dogs are truly part of the experience. Our focus is on quality accommodations in nature-rich destinations across the Netherlands, Belgium, Germany, France, and beyond.

After a successful rebrand in 2024 with a completely rebuilt website and booking platform, we're now professionalizing our email marketing to match that level of quality.

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What You'll Do
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You'll own our email marketing and build a system that consistently generates bookings. Email is one of our primary acquisition channels alongside paid advertising.

Scope:

- Segmentation and reactivation of our customer database
- Setup of automated flows (welcome sequences, post-booking, win-back campaigns)
- Monthly campaigns (destination highlights, seasonal offers, content-driven emails)
- A/B testing and continuous optimization
- Reporting and performance analysis

Technical:

- Platform: Mautic (email delivery) + Tabular (drag-and-drop design editor)
--If you can work with Klaviyo/Mailchimp, you can work with Mautic/Tabular
- Trackable links and conversion attribution

What We're Looking For

- Experience with e-commerce or travel email marketing
- Data-driven: you optimize based on metrics, not gut feeling
- Hands-on: you write copy, build templates, and analyze performance yourself
- Native Dutch speaker
- Portfolio with proven results (open rates, CTR, conversions, revenue impact)
- Understanding of customer lifecycle and automated flows
- Strong copywriting skills that drive action
- Expert level use and experience with AI Tools such as GPT and Claude is a huge plus and encouraged (not just generating generic ChatGPT content and calling it copywriting).


Success Metrics
- Primary KPI: Bookings generated from email

Secondary metrics:

- High open rates
- Strong click-through rates
- Conversion optimization
- List health and engagement

Practical Details

- Remote, freelance contract
- 15-20 hours per month
- Direct collaboration with founders

Start: Asap

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How to Apply
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If you’re the Email Marketing Manager who can help DogsIncluded grow, please send us a short message via Upwork.

We’ll then share our application form with a few practical questions and cases to get to know your skills better.