Full-Stack Pet Content Creator & Ads Manager (Must Have Dog Access)

Hi! I’m Lucy, founder of KRWN, a premium pet wellness brand based in Canada.
We create science-backed, prevention-focused supplements for dogs (and cats!) that help pets live longer, healthier lives.

We’re looking for a proactive, creative, and performance-driven content creator who can take full ownership of our organic and paid social media growth.
This is a long-term monthly role — not a one-off freelance project. You’ll be responsible for creating content with dogs, editing short-form videos, and running Meta ads that convert.

What You’ll Do
Content Creation
Film and edit original Reels/TikToks featuring dogs (cats are a plus)
Shoot product-in-hand, lifestyle, and testimonial-style videos
Write captions that speak to real pet parent concerns
Maintain a consistent content schedule (5–7 posts per week)

Growth & Performance
Run and optimize Meta (Facebook/Instagram) ads
Test creative variations weekly, track ROAS/CPA, and adjust based on results
Repurpose UGC and ambassador content into ad creatives
Report results and new ideas weekly

Must-Haves
Regular access to dogs for filming, cat preferred as well
Access to your own filming equipment
Proven short-form video editing skills (Reels/TikTok native feel)
Experience running Meta ads for eCommerce or DTC brands
Reliable communication — able to plan, deliver, and update without chasing
Experience sourcing UGC creators or coordinating product shoots

Nice-to-Have

Background in pet, beauty, wellness, or lifestyle brands
Basic knowledge of Shopify

Compensation
long-term retainer, depending on experience

To Apply
Please answer all of these (applications missing details will not be considered):
Share 3–6 Reels/TikToks you personally filmed and edited (pet content preferred).
Share any Meta ads results you’ve managed (ROAS, CTR, CPA, or screenshots).
Do you have regular access to a dog for filming? (Yes/No — describe briefly.)

Briefly describe how you create content that converts, not just looks good.

About KRWN
We’re a premium, sustainable pet supplement brand built around science, love, and long-term pet health.
Our packaging is eco-friendly, our ingredients are vet-approved, and every product is made for the pets who rule our world. 💜

• 1. Content Creation (Weekly)
• 5–7 IG/TikTok Reels per week
• – A mix of:
• Dog lifestyle videos
• Product demos
• Benefit-focused clips
• UGC-style pet parent stories
• Founder/Kash story content (when relevant)
• 3–5 IG Story Sets per week
• – BTS, product education, retail updates, UGC reposts, ambassador features
• 2–4 Photo Graphics or Carousels per month
• – For educational posts or launches
• Shot Lists Created Monthly
• – Clear instructions for UGC creators or pet parents
• – Clear instructions for your own filming days
• 2. Filming Requirements
• Must film original content with dogs weekly
• – Your own dog or a dog you have consistent access to
• – Ability to shoot lifestyle, POV, handheld, demo-style videos
• Must use own equipment
• – Phone with good camera
• – Tripod
• – Soft lighting
• – Basic audio if speaking
• Must gather footage from UGC creators
• – Review raw clips
• – Select best angles
• – Direct re-shoots if needed
• 3. Editing & Output
• Edit all Reels/TikTok content
• – Fast, native-feel, vertical short-form
• – Text overlays
• – Clean transitions
• – KRWN brand tone consistently applied
• Prepare variations for ads
• – Hook variation
• – Text variation
• – CTA variation
• Upload + schedule content
• – All posts must be scheduled 2–3 days ahead
• – No day-of posting
• 4. Paid Ads (Meta – Facebook/Instagram)
• Manage full ads account
• – Set up campaigns
• – Test multiple creatives weekly
• – Optimize audiences
• – Monitor spend & ROAS
• 3–6 New Ad Creatives Weekly
• – From UGC, lifestyle, product demos
• – Must include pet parent talking-to-camera style when appropriate
• Weekly Ads Report
• – Best creative
• – Worst creative
• – CTR
• – CPC
• – Add to Cart
• – Purchase
• – ROAS
• Recommendations for next week
• – What we test
• – What we turn off
• – What we scale
• 5. Communication Deliverables
• Weekly Content Calendar (every Sunday night)
• – All posts already scheduled
• – All captions finalized
• – All assets uploaded in Meta Planner
• Daily Check-In (Mon–Fri)
• Short message with:
• What was posted
• What was completed
• What’s being worked on tomorrow
• Any issues/requests
• 1 Weekly Strategy Sync (15 minutes)
• – Mondays or Tuesdays via call/voice note
• 6. Performance Deliverables (Monthly)
• Monthly Summary Deck
• – Top performing content
• – Worst performing content
• – Ads results summary
• – Recommendations for next month
• – UGC creator notes
• Content Ideas List
• – 20+ new content ideas monthly (benefits, trends, education, causes, founder story)