Google Business Profile (GMB) Optimization & Posting — 8 Locations (Restoration Company)

We’re looking for a highly experienced Local SEO and Google Business Profile (GMB/GBP) expert to fully optimize, align, and manage 8 business listings across our regional service areas.

We operate in the restoration industry (mold, water, and fire damage cleanup) and need complete GMB optimization — not just minor edits — including content posting, photo updates, and tracking setup.

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Project Details

We currently have 8 verified GMB listings:
• 5 physical locations (Connecticut, Westchester County NY, Massachusetts)
• 3 service-area businesses (no public address)

All are verified and active. We’ve had de-optimization in the past, so this project is focused on restoring visibility, trust, and rankings across all listings.

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Scope of Work

1. GMB Audit & Alignment
• Review all 8 profiles for accuracy and consistency.
• Standardize NAP (Name, Address, Phone), hours, and business info.
• Ensure each profile links to the correct local landing page.
• Set and confirm the right primary and secondary categories for each profile.

2. Profile Optimization
• Optimize business descriptions (250–300 words per profile) with local keywords.
• Add or update services and attributes.
• Upload high-quality, geo-tagged photos (before/after jobs, staff, vehicles, etc.).
• Add FAQs, UTM tracking links, and ensure schema alignment.
• Add Open Graph and Twitter tags for consistency.

3. Posting & Engagement
• Create and publish 3–4 Google Posts per profile (24–32 total).
• Topics: recent projects, restoration tips, seasonal updates, and service promotions.
• Include keywords and CTAs (“Call Now,” “Request Estimate”).
• Add at least 5 new photos per location.
• Respond to all existing reviews with local context and keyword relevance.
• Provide templates for ongoing review responses and future posts.

4. Citations & BrightLocal Setup
• Set up BrightLocal (we’ll cover the subscription).
• Audit existing citations for duplicates and errors.
• Provide a list of directories for submission and align all NAP data.
• Configure BrightLocal reporting dashboards for ongoing visibility tracking.

5. Schema & Tracking
• Verify each GMB points to a proper location page.
• Ensure LocalBusiness + Service schema is active on each linked page.
• Add UTM tracking to GMB links for analytics.
• Validate structured data via Google’s testing tools.

6. Reporting
• Before-and-after screenshots of all 8 profiles.
• Visibility and ranking report via BrightLocal (top keywords).
• GMB Insights comparison (views, calls, direction requests).
• Final summary of improvements and recommendations.

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Success Metrics
• Map Pack Ranking: Appear in top 3 for primary services in at least 50% of target towns.
• Engagement: +30–50% increase in GMB profile views and actions (calls, directions, clicks).
• Traffic: +25% more website visits from UTM-tracked GMB links.
• Consistency: 100% NAP and category alignment verified via BrightLocal.

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Requirements
• Proven experience optimizing multi-location GMBs (especially service businesses).
• Strong understanding of Local SEO and map pack ranking factors.
• Experience with BrightLocal, geo-tagging, and schema alignment.
• Excellent English and professional communication skills.

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Budget

Fixed price: $750 total per month for 8 GMBs (including posts and full optimization).

Timeline: 3-4 months
Ongoing posting/reporting (optional) can be discussed after completion.

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About Us

We’re a U.S.-based environmental restoration company operating across Connecticut, Westchester County (NY), Massachusetts, and limited NYC coverage.
Our services include water damage restoration, mold remediation, fire damage cleanup, and related environmental services.

We want our GMB presence to reflect our professionalism and drive measurable local lead growth.

• Deliverables
• 8 fully optimized and verified GMB profiles.
• 24–32 published Google Posts.
• Geo-tagged photos and keyword-optimized descriptions.
• UTM tracking and BrightLocal integration.
• Before/after visibility report and analytics summary.
• Future posting and review response templates.