Influencer Marketing Strategy & Outreach

We are seeking a Freelance Influencer Marketing Specialist to support a U.S. market entry strategy for a global eCommerce brand currently expanding to Amazon U.S. Please note, outside phone calls and emails will be disqualifying.

This short-term contract role is focused on scouting relevant U.S. influencers, pricing campaign options, and building a practical go-to-market plan that leverages influencer partnerships to drive product awareness and sales on Amazon.

You’ll work with the internal team and client to build a recommendation that balances brand fit, audience reach, and ROI potential. Experience with Amazon product promotion, micro- and mid-tier influencers, and direct outreach is highly valuable.

2–4+ years of experience in influencer marketing, creator partnerships, or Amazon brand promotion

Strong research skills and familiarity with influencer databases or marketplaces

Understanding of Amazon product marketing and affiliate tools (Amazon Influencer, attribution links)

Clear communicator who can create clean, client-ready deliverables

Self-starter who can quickly assess brand voice and recommend influencers with the right audience and aesthetic

Bonus: Experience with wellness, lifestyle, home, or personal care products

We are committed to creating a diverse, inclusive environment and welcomes applicants of all races, genders, abilities, and identities.

• Research and identify U.S.-based influencers (TikTok, Instagram, YouTube, etc.) aligned with the product and audience
• Evaluate pricing, audience size, engagement rate, and content style of potential influencers
• Recommend 2–3 tiers of influencer campaign strategies (e.g., micro, mid, macro) with estimated pricing and reach
• Outline ideal deliverables per tier (e.g., 1 TikTok + 3 stories, affiliate links, Amazon storefront integration, etc.)
• Advise on whether to use an influencer platform vs. direct outreach
• Prepare a short proposal or deck outlining strategy, cost breakdown, and next steps
• Optional: Draft outreach templates or DM copy for influencer engagement