Local SEO Google Business Profile (GBP) Optimization

Role: Local SEO Google Business Profile Optimization & Local SEO Process Manager (SOP Development + Quality Control)

Summary
Do you love helping local businesses dominate Google Maps — and building systems so others can deliver consistent, high-quality results every time?

IBX Digital (founded in 2018) is a relationship-driven digital marketing agency helping home-service brands grow through effective local SEO strategies. We care deeply about genuine relationships, measurable results, and continuous improvement.

We’re looking for a Google Business Profile (GBP) expert who knows how to optimize listings for maximum visibility and can also create the systems, documentation, and quality control processes that keep those optimizations consistent. You’ll help us design the playbook for GBP and business directory management — ensuring all listings stay accurate, compliant, and reportable for our clients.

What You’ll Do
- Audit Google Business Profiles and identify optimization opportunities (categories, descriptions, photos, posts, services, reviews, etc.).
- Define and document Standard Operating Procedures (SOPs) and quality control processes for GBP optimization and directory listing management.
- Collaborate with our account and project managers to oversee GBP setup, updates, and issue resolution handled by third-party services.
- Create and refine templates for GBP optimization, quality control checklists, and client-facing progress reports.
- Develop systems for monitoring GBP performance (rankings, views, calls, direction requests) and reporting key metrics to clients.
- Audit directory listing data managed by our third-party partners for NAP consistency and accuracy.
- Stay updated on Google Business Profile and Local SEO changes to ensure compliance and proactive optimization.

Initial Project (Paid Test Project)
Your first assignment will be to create the playbook for Google Business Profile optimization and directory listing quality control.

You’ll:
- Audit our current GBP and directory listing processes.
- Document the workflow for optimizing and monitoring GBPs.
- Create a quality control checklist for verifying third-party listing accuracy.
- Develop templates for client update reports and performance summaries.
- Recommend improvements to internal workflow in ClickUp or similar project management tools.

If the test project goes well, we’ll move into an ongoing collaboration where you’ll help maintain quality standards and oversee GBP projects across multiple client accounts.

What Success Looks Like
- Every GBP and directory listing follows the documented SOP and QC process.
- Client reports clearly show progress, visibility gains, and engagement metrics.
- Internal teams and third-party vendors follow consistent workflows with no missed steps.
- Listings remain compliant and accurate after updates or audits.
- You proactively identify and communicate improvements in visibility, reporting, or workflow.

Must-Have Skills & Experience
- 3+ years of experience optimizing and auditing Google Business Profiles for multi-location or service-based businesses.
- Proven ability to create SOPs, process documentation, and quality control systems.
- Familiarity with major business directories and aggregators (Yelp, Bing Places, Angi, BBB, Apple Maps, etc.).
- Understanding of local SEO ranking factors, NAP consistency, and Google’s local algorithms.
- Experience managing or auditing work done by third-party vendors or platforms.
- Strong skills in reporting and data interpretation (Google Search Console, GBP Insights, or similar tools).
- Excellent communication and documentation abilities.
- Fluent English (C2-level or EF SET Certified).

Nice to Have
- Experience managing local SEO processes for home service businesses.
- Familiarity with directory management tools like BrightLocal, Yext, or Whitespark.
- Experience creating client-facing reports or dashboards (Google Looker Studio, SE Ranking, etc.).
- Knowledge of schema markup for local businesses.
- Experience using ClickUp or other project management platforms.

Work Details
- Engagement: Project-based (with potential for long-term collaboration).
- Schedule: Must be available for communication during 9 AM–5 PM Eastern.
- Location: Fully remote – global team of marketing professionals.

Application Instructions
Start your cover letter with "GBP" and include:

1. Examples of Google Business Profiles or local SEO projects you’ve optimized — include links, performance results, and your role.
2. A short written response (1–2 paragraphs each):
   - How do you approach optimizing a Google Business Profile for visibility and engagement?
   - How do you ensure NAP consistency and accuracy when working with third-party directory services?
   - How do you design SOPs or checklists for quality control and reporting?
3. (Optional) Include a short video showing results of your projects.

Important note: Due to time constraints, we can only respond to shortlisted candidates. We appreciate your understanding.

About Us
Company Culture:
- We value a humble, open, and respectful approach to relationships with coworkers and clients.
- We believe in making a positive impact on the world.

We are a fully remote digital marketing agency dedicated to empowering small businesses to achieve their growth targets.

Vision
Our objective is to be the best in the industry. We are not seeking to be the biggest agency, but one that consistently delivers outstanding results for our clients.

Our ultimate goal is to use our resources to help organizations and people around the world that are empowering those who are currently lacking financial or social opportunities.

Our mission to achieve this vision is defined by these core values:
- We seek to deeply understand our clients and their audiences to create highly effective marketing strategies.
- We learn from the best and continuously improve our skills.
- We work with excellence and dedication.
- We communicate openly, graciously, and respectfully.
- We enjoy working together.
- We complete projects on time and deliver on our promises.

If this sounds like a company you’d like to work with — we’d love to hear from you!