Los Angeles Based Performance Creative & Marketing Lead

We are seeking a Performance Creative & Marketing Lead to focus on developing and iterating high-performing ad creative that drives customer acquisition and revenue growth. This role is the centerpiece of our growth engine — crafting ads that convert, while applying creative learnings to social content, product marketing, and brand initiatives. This is a hybrid position, to work both in our studio in Glendale, CA, any content locations as needed, & remotely.

This is a time-intensive, results-driven role reporting directly to the CEO. The right candidate will be mentored on performance marketing principles and Ads Manager usage, while bringing strong creative execution, self-learning capacity, and the drive to translate data and insights into content that delivers measurable results.

Core Responsibilities

Performance Ad Creative
Get trained in Ads Manager (Meta, TikTok) by CEO to understand performance data.
Use ad performance insights to guide new creative concepts and iterative testing.
Conduct competitive ad research to surface trends, hooks, and creative strategies.
Develop, edit, and deliver ad creative designed to maximize conversions and ROAS.
Content & Social Marketing

Drive weekly content output across Instagram, TikTok, YouTube, and other channels.
Take on front-facing content responsibilities (on-camera, voiceover, or personal presence).
Support live marketing activations (TikTok Live, IG Live, YT streams) to engage consumers and generate insights.
Assist with talent sourcing and manage studio production for ads and social content.
Education & Brand Content

Create educational blog content to support SEO, authority, and conversion.
Partner on packaging design and other brand-facing creative projects.
Product & Studio Integration

Leverage live/social consumer feedback to help inform product development ideas.
Optimize studio time to maximize ad and content output.
Work within a Digital Asset Management (DAM) system to organize and manage creative assets.
Edit video ads and social content, adapting across formats and placements.
What Success Looks Like

Ads consistently generate high conversion rates and improve ROAS.
Competitive insights and performance learnings directly inform new creative directions.
Organic and live content feed back into performance creative strategy.
Studio and content workflows are efficient and produce high-quality outputs.
Work collaboratively with team to support asset & content requests
Qualifications

Demonstrated creative ability in video editing, copywriting, and visual direction.
Strong curiosity and self-learning capacity with willingness to be trained in Ads Manager.
Analytical mindset — able to connect performance results to creative decisions.
Highly organized with experience managing assets in a DAM system.
Confidence in front-facing roles (comfortable on-camera or voiceover when needed).
Experience producing content across Instagram, TikTok, YouTube, and other social platforms.
Ability to juggle high creative output in a fast-paced environment.
Job Types: Full-time, Contract

Pay: $3,500.00 - $6,000.00 per month

Benefits:
Flexible schedule
Work Location: Hybrid remote in Glendale, CA 91203