# Marketing Analytics & Campaign Manager - Taiwan Product Launch

# Marketing Analytics & Campaign Manager - Taiwan Product Launch

**About the Project:**
We're launching an electronic scooter gadget device in Taiwan via Crowdfunding

We need ONE person who can both **build the technical foundation** (tracking, analytics, dashboards) AND **execute campaigns** (ads, optimization). This is a technical marketer role, not a creative content role.

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## The Role in Two Phases:

### Phase 1: Technical Foundation (Weeks 1-4) - 60-70 hours total

**Analytics Foundation:**
- Create Google Analytics 4 property for Tuitui website
- Install tracking code on Wix landing page
- Configure conversion events: email signups, Flying V clicks, demo requests
- Set up Enhanced Ecommerce for different pricing tiers
- Create custom dimensions for campaign tracking
- **Deliverable:** Working GA4 with conversion tracking

**Facebook Pixel Implementation:**
- Install base pixel on landing page and thank you pages
- Set up standard events (PageView, Lead, InitiateCheckout)
- Configure custom conversions for Flying V traffic
- Test pixel firing across devices
- **Deliverable:** Verified Facebook Pixel with custom events

**UTM Parameter Architecture:**
- Design UTM naming convention for campaign tracking
- Create UTM spreadsheet template with Taiwan/English campaigns
- Build pre-made UTM links for all planned campaigns
- Document standards for ongoing usage
- **Deliverable:** UTM framework and tracking spreadsheet

**Campaign Infrastructure:**
- Configure Facebook Business Manager access
- Set up Google Ads account with proper conversion tracking
- Create audience segments for retargeting
- Install Hotjar or similar for landing page optimization
- **Deliverable:** Ready-to-launch campaign structures

**Dashboard & Reporting:**
- Connect GA4, Facebook Ads, Google Ads to Looker Studio
- Create real-time campaign performance dashboard
- Set up conversion funnel visualization
- Configure mobile-friendly reporting views
- **Deliverable:** Live dashboard accessible to team

**Automated Reporting Systems:**
- Set up weekly automated reports via email
- Configure alert systems for budget thresholds
- Create performance comparison templates
- Document troubleshooting procedures
- **Deliverable:** Automated reporting infrastructure

**Landing Page Optimization Setup:**
- Install A/B testing framework on Wix
- Set up email capture optimization
- Configure thank you page tracking
- Implement mobile conversion optimization
- **Deliverable:** Optimized landing page with testing capability

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### Phase 2: Ongoing Campaign Management (Ongoing - 5-10 hours/week)

**Paid Advertising Execution:**
- Launch and monitor Facebook/Instagram/Google ad campaigns
- Execute the pre-planned campaign structure (see budget breakdown below)
- Adjust budgets based on ROI by ad set
- Create and test new ad creative variations (using existing assets - no content creation)
- Optimize targeting based on Taiwan demographics
- **Deliverable:** Active campaign management with weekly optimization

**Campaign Performance Monitoring:**
- Monitor daily campaign performance across all platforms
- Adjust budgets based on real-time ROI
- Test different audience segments
- Optimize ad delivery and timing
- Track KPIs: cost per lead, CTR, conversion rate
- **Deliverable:** Weekly performance reports with optimization recommendations

**Market Intelligence:**
- Monitor Airtag and Gogoro marketing in Taiwan
- Track competitor pricing and positioning
- Report on market trends relevant to scooter accessories
- **Deliverable:** Weekly competitive intelligence reports

**Flying V Launch Coordination:**
- Ensure campaigns drive traffic effectively to Flying V
- Monitor Flying V analytics and conversion rates
- Optimize for platform-specific conversion behaviors
- Track real-time performance during launch
- **Deliverable:** Flying V traffic optimization

**Analytics & Data Analysis:**
- Monitor conversion funnel performance
- Identify drop-off points and optimization opportunities
- Track attribution across marketing channels
- Provide data-driven recommendations for improvements
- **Deliverable:** Monthly strategic recommendations based on data

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## Campaign Structure You'll Execute:

**Facebook Ads ($2,000 budget):**
- Ad Set 1: Scooter Owners 25-45 ($800)
  - Targeting: Interests - scooters, motorcycles, commuting
  - Placement: Facebook/Instagram feed + stories
- Ad Set 2: Tech Early Adopters ($600)
  - Targeting: Interests - gadgets, crowdfunding, innovation
  - Placement: All placements
- Ad Set 3: Lookalike Email Subscribers ($400)
  - Targeting: 1% lookalike of email list (when available)
  - Placement: Facebook/Instagram feed
- Ad Set 4: Retargeting Website Visitors ($200)
  - Targeting: Website visitors last 30 days
  - Placement: Facebook/Instagram stories

**Google Ads ($1,500 budget):**
- Ad Group 1: Problem Keywords
  - Keywords: "scooter tracker", "find my scooter", "scooter stolen"
  - Targeting: Taiwan, Chinese/English
- Ad Group 2: Solution Keywords
  - Keywords: "GPS tracker", "bluetooth finder", "key finder"
  - Targeting: Taiwan, Chinese/English
- Ad Group 3: Competitor Keywords
  - Keywords: "airtag alternative", "gogoro accessories"
  - Targeting: Taiwan, Chinese/English

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## Working Structure

**How We'll Work Together:**
- ✅ **You execute:** Technical setup, campaign management, reporting
- ✅ **Weekly meetings:** 1 hour on **weekends or evenings** (Taiwan time - flexible!)
- ✅ **You report:** Weekly performance reports with insights and recommendations
- ✅ **We provide:** Strategic direction, approval for major changes, priorities

**Your Decision-Making Authority:**
- Daily budget allocation within approved ad sets
- Tactical campaign optimizations and targeting adjustments
- A/B testing decisions
- Analytics implementation details
- **Need approval for:** Budget increases  $100, major strategy pivots, new platforms

**Communication:**
- **Primary:** LINE group chat (fits Taiwan business culture)
- **Secondary:** Email for formal reports and documentation
- **Emergency:** WhatsApp for urgent campaign issues

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## Required Skills & Experience:

**Technical Skills (Must Have):**
✅ Google Analytics 4 setup and configuration (rate 1-10: ___)
✅ Facebook Pixel implementation and custom events (rate 1-10: ___)
✅ Google Ads conversion tracking (rate 1-10: ___)
✅ Looker Studio dashboard creation (rate 1-10: ___)
✅ UTM parameter setup and campaign tracking
✅ Experience with Wix websites for tracking implementation

**Marketing Skills (Must Have):**
✅ Proven experience managing Facebook/Instagram Ads with results
✅ Google Ads (Search) campaign management
✅ Data analysis and campaign optimization based on metrics

**Language & Market:**
✅ **Fluent Mandarin Chinese** (Traditional Chinese) - for ad copy localization
✅ **Strong English** - for team communication
✅ **Taiwan market knowledge** - understand scooter culture and consumer behavior

**Working Style:**
✅ Self-directed and autonomous
✅ Detail-oriented with technical implementations
✅ Available for weekend/evening meetings
✅ Comfortable working remotely with international team

**Bonus Points:**
⭐ Experience with Flying V or Taiwan crowdfunding platforms
⭐ Knowledge of Taiwan scooter culture and market
⭐ Previous startup or small business experience
⭐ Experience with e-commerce or product launches

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## What You're NOT Responsible For:

❌ **Content creation** - creative briefs, ad copy, graphics (provided by team)
❌ **Brand voice** - that's defined by content lead
❌ **Direct customer support** - that's customer experience team
❌ **Long-form content** - blog posts, newsletters, etc.
❌ **Community management** - social media engagement handled separately

**Your focus:** Technical infrastructure + campaign execution + data analysis + performance optimization

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## Success Metrics:

**Technical Specialist Success Metrics:**
- All tracking systems operational with 2% data discrepancy
- Dashboard load time 3 seconds
- Campaign setup completed within 3-week timeline
- Zero technical errors requiring emergency fixes

**Campaign Performance Metrics:**
- Cost per lead NT$50 ($1.67)
- Click-through rate 2% on Taiwan campaigns
- Conversion rate from landing page 15%
- Weekly budget optimization showing improving ROI

**Joint Success Metrics:**
- 1,000 email signups within first month of pre-launch
- 1,000 Flying V pre-orders within campaign period
- Overall marketing ROI 3:1 (NT$3 revenue per NT$1 spent)
- Campaign cost per acquisition NT$150 ($5)

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## Timeline

**Phase 1 (Technical Foundation):**
- Duration: 3-4 weeks
- Hours: 60-70 hours total
- Intensive setup period

**Phase 2 (Ongoing Campaign Management):**
- Duration: 3-6 months (depending on launch timing)
- Hours: 5-8 hours per week
- Ongoing optimization work


**Weekly Meeting:** 1 hour on weekends or evenings (included in hours)

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## Questions for Applicants:

**Please answer ALL questions in your proposal:**

1. **Timeline Confirmation:** Can you complete the technical setup within 3-4 weeks given the scope outlined above?

2. **Tool Expertise:** Rate your experience (1-10) with:
   - Google Analytics 4: ___
   - Facebook Pixel: ___
   - Google Ads conversion tracking: ___
   - Looker Studio dashboard creation: ___

3. **Wix Integration:** Have you worked with Wix websites for tracking implementation? Any potential technical limitations we should know about?

4. **Campaign Experience:** Share one campaign you managed - what were the results? (CTR, CPA, conversions)

5. **Taiwan Market Knowledge:** How would you adapt targeting and ad optimization for Taiwan's scooter market versus general consumer electronics?

6. **Handoff Process:** How would you document and transfer technical knowledge to ensure Hilda can understand the systems?

7. **Ongoing Support:** What level of ongoing technical support can you provide after initial setup (hours per week, response time for issues)?

8. **Availability:** Confirm you can do weekly meetings on weekends or evenings. What's your preferred day/time? (specify timezone)

9. **Portfolio:** Share 2-3 examples:
   - A dashboard you've created (screenshot)
   - Campaign results you've achieved (with metrics)

10. **Pricing:** Provide your rates for:
    - Phase 1 setup (total for 60-70 hours): $___
    - Phase 2 ongoing (per month for 5-8 hrs/week): $___

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## To Apply:

1. ✅ Answer all 10 questions above
2. ✅ Share portfolio examples (dashboards + campaign results)
3. ✅ Provide separate pricing for Phase 1 and Phase 2
4. ✅ Confirm availability for weekend/evening meetings
5. ✅ One suggestion for our Flying V campaign based on Taiwan market

NO AI

**We're hiring quickly** - this is our final hiring round. Ideal start: within 1 week of offer.