Paid Ads Specialist for Fashion E-Commerce (Meta, TikTok, Pinterest)

Company: Fashion brand
Role: Paid Ads Specialist
Focus: Daily management, optimisation, scaling
Platforms: Meta, TikTok, Pinterest
Engagement: Hourly via Upwork • Long-term • Remote • AEST overlap

Who we are

A fast-growing fashion label with a strong creative identity and global expansion plans. We are looking for a highly skilled Paid Ads Specialist — someone who can run, manage, and scale our ad accounts hands-on every day.

This role is for someone who LOVES the data, LOVES the dashboards, LOVES optimisation — and knows how to scale fashion e-commerce brands profitably.

You are the person in the ad manager. Daily.
Testing. Tweaking. Scaling. Fixing.
That’s the job.

What you will be responsible for

You will take full ownership of:

Running and managing daily campaigns across Meta, TikTok, and Pinterest

Monitoring performance, adjusting budgets, implementing changes

Building and maintaining full-funnel ad structures

Testing creatives, angles, audiences, and formats

Using AI where possible for optimisation, alerts, and automation

Collaborating with our creative team (who will produce the content for you)

Ensuring spend efficiency and ROAS stability

Producing weekly performance reports

Attending a monthly marketing call to review analytics and future campaigns

You will not be responsible for making creatives.
You will tell us what creatives you need, and our in-house team will produce them.

Your job is: run the ads, optimise the ads, scale the ads.

Requirements (non-negotiable)

Extensive experience running and scaling fashion e-commerce ad accounts

Strong proven results on Meta and TikTok

Pinterest ads experience or ability to master quickly

Ability to manage large budgets efficiently

Excellent data literacy — dashboards, attribution, ROAS, blended metrics

Skilled in creative testing methodology

Ability to work within Upwork’s hourly structure

Comfortable with AI tools and automations

Must overlap with AEST hours

Clear communication, proactive updates, weekly reporting

Ideal experience

You’ve run ad accounts spending 20k+ per month

You’ve scaled fashion or beauty brands

You can identify winning creative trends quickly

You understand Shopify data, pixel behaviour, and post-iOS tracking

You know how to stabilise ROAS on days where performance drops

We want someone who lives inside the ad manager and takes ownership of performance.