SEO Audit Specialist Needed

About LearnTastic
LearnTastic.com provides online continuing education for industries such as childcare, healthcare, and construction. We’re now building the next generation of LMS technology—an AI-adaptive learning platform that dynamically serves lessons based on each learner’s needs, similar to what Alpha School and other adaptive models have pioneered.

We are seeking a highly skilled **SEO Audit Expert** to analyze and optimize our website, **[cprcare.com](https://cprcare.com)** — a healthcare training platform offering **CPR, AED, and First Aid certification courses**.

The goal of this audit is to uncover clear, actionable strategies to:

* Increase traffic to key course pages.
* Improve conversion rates and course sales.
* Strengthen visibility in both traditional and AI-driven search results.

**Audit Objectives**

* Identify technical, on-page, and off-page SEO issues.
* Highlight content and UX improvements that directly influence conversions.
* Develop a roadmap for sustainable organic traffic growth and lead generation.

**Scope of Work**

1. Technical SEO Audit

* Perform a full crawl analysis using tools like **Screaming Frog**, **Sitebulb**, or **Ahrefs**.
* Identify crawl/indexation issues, page speed, site architecture errors, and structured data gaps.
* Review **Core Web Vitals**, sitemap, canonical tags, HTTPS setup, and mobile responsiveness.
* Deliver a complete error log with prioritized fixes by impact.

2. On-Page SEO & Content Audit

* Review all course landing pages for **keyword targeting**, **meta titles**, and **descriptions**.
* Analyze header structure (**H1–H3**) and keyword density alignment.
* Evaluate **schema implementation** and content relevance to match search intent.
* Identify optimization opportunities for **featured snippets** and **Answer Engine Optimization (AEO)**.

3. Conversion & UX Review

* Audit page layouts for clarity, load time, CTA visibility, and content hierarchy.
* Identify conversion obstacles (e.g., slow navigation, poor trust signals, missing social proof).

• Deliverables
• Comprehensive SEO Audit Report
• Covers **Technical**, **Content**, and **Conversion** aspects in detail.
• Executable Insights with Priorities**
• Categorized by:
• Critical – Immediate issues impacting performance.
• High– Significant improvements needed.
• Moderate – Optimization and enhancement opportunities.
• ✅ Visual Reports**
• ✅Crawl reports, analytics charts, and performance visuals provided in **PDF or Google Sheets**.
• ✅Prioritized Recommendation Matrix**
• Quick Wins (0–30 days):** High-impact, easy-to-implement actions.
• Medium-Term (60–90 days):** Technical and content-based improvements.
• Long-Term (3–6 months):** Growth, authority, and backlink-building strategies.
• Course Page Growth Plan
• ✅Keyword recommendations and on-page SEO adjustments.
• ✅Content expansion ideas for improved reach and engagement.
• ✅UX and conversion optimization blueprint to boost sales.
• ✅Suggested **schema markups** and **internal linking** enhancements.