Social Media Specialist for Logistics Recruiting Campaign

We are seeking an experienced Social Media Marketing Specialist to design and execute a short-term recruitment campaign for our logistics delivery business.
The goal is to attract and convert qualified delivery driver candidates through targeted digital outreach and creative social media strategies.
This is a short-term project (2–4 weeks) with the potential to become a long-term partnership based on performance and results.

• Develop and execute a targeted social media strategy (primarily on Facebook, Instagram, TikTok, and local job boards) to generate driver applicants.
• Create and manage ad campaigns optimized for lead generation and conversion.
• Design engaging content — including images, videos, and captions — that aligns with our brand and recruiting goals.
• Monitor campaign performance and provide weekly reports with insights and recommendations.
• Collaborate with our internal recruiting team to optimize candidate flow and improve lead quality.
• Requirements:
• Proven experience running successful recruiting or local hiring campaigns via social media.
• Strong knowledge of Facebook Ads Manager, Instagram promotions, and TikTok marketing.
• Ability to analyze metrics and adjust campaigns for better ROI.
• Excellent communication and time management skills.
• Experience working with logistics, delivery, or transportation companies is a plus.