Virtual Marketing Assistant – GoHighLevel & Social Media

I’m a Fractional CMO & Marketing Strategist looking for a detail-oriented Virtual Assistant to help build and manage GoHighLevel landing pages, workflows, and follow-up campaigns, as well as support social media content and Reels creation. This role is approximately 10 hours per week, remote, and ideal for someone who’s tech-savvy, organized, and comfortable turning existing content into clean marketing systems that drive leads.

• The Virtual Assistant will be responsible for delivering:
• GoHighLevel Funnels & Pages
• Fully built and tested landing pages and thank-you pages in GHL, ready to publish.
• Connected forms, calendars, and pipelines that properly tag and route new leads.
• Automations & Workflows
• Live email/SMS workflows (nurture, follow-up, reminders) built inside GHL.
• Properly tested triggers, tags, and pipeline stages so leads move through the system correctly.
• Simple SOPs or checklists documenting each workflow for future reuse.
• Email & SMS Campaigns
• Scheduled email broadcasts and SMS campaigns using provided copy.
• Basic performance summary for each send (opens, clicks, replies, unsubscribes).
• Social Media Content
• Instagram/Facebook Reels created from existing Dropbox content (trimmed, lightly edited, with simple text overlays where needed).
• Scheduled posts and Reels in Facebook and Instagram according to the content plan.
• Organized content calendar showing what’s scheduled and where.
• Social Media Light Engagement
• Monitor accounts for comments and basic DMs on scheduled posts.
• Like and lightly reply using approved responses or guidelines (no sales conversations).
• Flag any hot leads, complex questions, or negative comments for the strategist to handle.
• Reporting & Organization
• Weekly or bi-weekly activity summary (what was built, scheduled, and launched).
• Conversations management inside GHL sub-accounts – keeping unread messages organized, tagging leads, and assigning to the right pipeline or team member when needed.
• Screenshots and basic metrics pulled from GHL, Meta, and email platforms as requested.
• Organized Google Drive folders for assets, campaigns, and reports.