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Zsuzsanna P. Status: Offline
Sherbrooke, Canada
100% Job Success

Branding Expert | Creating Unique Brand Identities

Hello! We are a team of two highly experienced brand creators (both Expert-Vetted on Upwork), including Zsuzsanna Papp and Patrick Roy, with over 10 years of experience and more than 30 successful brands under our belt. We create branding that not only looks great but also reflects your values and resonates with your target audience. We take on only three projects a year, ensuring we remain creatively fresh and fully dedicated to your brand, making sure that this one-time investment becomes your business's most valuable asset. Let’s Chat! Contact us today to set up a video call and see if we’re the right fit for your project. Thank you, Zsuzsanna ___________ BRANDING OVERVIEW (8,000-12,000 USD / Two Months) STEP ONE - Discovery & Strategy Building Effective branding starts with a deep understanding of your business, goals, and competitive landscape - without it, differentiation is guesswork. Our onboarding and discovery process uncovers brand nuances, aligns with your vision, and identifies opportunities to set you apart. STEP TWO - Concept Development Via Two Stylescapes Stylescapes are essential for presenting a look at your brand’s potential new visual identity before we get further ahead in the process. They ensure that you have options - to better reflect your preferences and insights - before we start building out everything else that you need. They are a comprehensible visual and tonal representation of what your branding could become STEP THREE - Logo Design Via Sketches & Final Polish Our logo design process begins with exploratory sketches, refining and polishing the best concept into a distinctive visual identity. Each logo we create carries a subtle narrative, ensuring it not only looks great but also tells a story that aligns with your brand’s essence and values. STEP FOUR - Stationery & Collateral Designs We help you determine which materials are essential, prioritizing what will be most beneficial in the short, mid, and long term - equipping your brand with the right tools to establish credibility, engage audiences, and support growth. This ensures that your brand is consistently represented across all touchpoints. We then deliver high-quality, well-prepared files to guarantee seamless in-house application and professional printing, maintaining consistency throughout the brand. STEP FIVE - Brand Guidelines Brand Guidelines are an essential repository of all the information created to this point and also ensure that any team member can quickly understand the brand’s visuals and voice. This leads to quicker onboarding and helps maintain consistency throughout the brand. It defines key elements like the positioning, core values, logo usage, color palette, typography, and tone of voice. Essential to maintain a cohesive and recognizable identity. WEBSITE OVERVIEW (8,000-12,000 USD / Two Months) PHASE ONE - Assessment & Flowchart We analyze your business goals, audience, and industry landscape to establish a clear website strategy. Through research and flowchart planning, we define key pages, user journeys, and essential functionalities to ensure a seamless, intuitive experience that aligns with your brand and drives engagement. Conducting research and creating a flowchart before design ensures a strategic foundation for your website. PHASE TWO - Wireframes With Copywriting We translate the website strategy into structured wireframes, mapping out layouts and content placement for clarity and usability. Alongside this, we craft compelling copy that aligns with your brand voice, ensuring clear messaging that engages your audience and guides them through the site effectively. PHASE THREE - Design & Material Preparation We bring your website to life with a cohesive design that aligns with your brand identity, incorporating custom icons, imagery, and visual elements. Every detail is optimized for a seamless experience across desktop, tablet, and mobile, ensuring consistency, usability, and a polished final look. PHASE FOUR - Website Implementation We implement your website on WordPress, ensuring a fully functional, responsive, and easy-to-manage platform. Every element is tailored to your needs, and upon completion, we provide full access and ownership - retaining nothing - so you have complete control over your website. __________ Quick Review: ''Two great people with even greater hearts. Describing our journey from the past year or so brings me nothing but pleasure. What can I say, they do their homework and “get in there” as if they were doing it for themselves.'' -CEO of Meilenstein ''Their commitment is deeply appreciated, and I wholeheartedly recommend their services to anyone seeking designers who not only deliver quality results, but also makes the entire experience enjoyable and memorable.'' -CEO of Be.Budget.Rooms
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