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Alex G.
Sea Bright, NJ
99% Job Success
Top Rated Plus

Advanced Marketing, Branding, Content, Analytics & Financial Services

I am currently the managing director of an Austin based marketing agency, and specialize in advanced research, marketing strategy, content development, and financial analysis. I have over 19 years of industry experience and hold a master's degree from NYU. During my professional career I had the opportunity to work with over 700 clients spanning virtually every industry, including start-ups and fortune 500 clients. __________________________________________________ I started my own company in high school with a $250 investment and grew it to become one of the premier full-service marketing agencies in the NYC tri-state area. My unique career path allows me to understand business like few people can. I built my company from the ground up, received my graduate degree from one of the top programs in the country at NYU, had the opportunity to work with multi-million $ ad campaigns, and developed innovative marketing strategy to help start-ups expand in highly competitive environments. My experience helped me build a very diverse skill-set. I have expert level knowledge of marketing data as well as unique creative / branding abilities, a combination that's quite rare in my industry. I believe in using an analytical and research driven approach to eliminate guess work in key marketing and business decisions, while maintaining my creative roots. I love learning, look forward to a good challenge, and enjoy meeting driven and motivated individuals. In my industry these are luxuries I get to enjoy on a daily basis! __________________________________________________ Professional Highlights: Implemented an email and social media based affiliate marketing campaign that generated a sales increase of over 70% in a 90 day period. Achieved 13 cents per user acquisition with Facebook paid media in a highly competitive education vertical. Obtained front cover publication in a top 10 fashion magazine for a start-up brand. Reached 500,000 downloads in less than six months for a gaming app, without the use of paid media. Obtained $8,000,000 in VC funding for an athletic technology company. Realized over 150% growth in website traffic for all company websites within 1 year through the use of social media and unique marketing strategy. Managed a crowd-funding campaign that raised $480,000 in a highly competitive industry. __________________________________________________ I have advanced skills in: Digital marketing strategy and implementation (social media, SEO, PPC, email) Research (qualitative and quantitative) Marketing automation and sales funnels Content writing (web, print, taglines, video scripts) Branding (creative design and multi-media) Big data, analytics, and conversion optimization Digital PR outreach (partnership marketing, influencer engagement With the support of my uber team I can also provide top notch: Website and mobile app development Programming and software development Video production (animated and footage based) Here're some core software i'm experienced with (this is not a full list, just listing the ones I use most often, and I try to learn a new system every couple of weeks): SAS, SPSS, Excel JMP (data visualization) Mailchimp, klaviyo, constant contact, active campaign, infusion soft, pardot, hubspot Optimizely Wordpress, Shopify, Magento, Squarespace, Drupal Google analytics, tag manager, omniture Crazy egg Salesforce, Sugar CRM, Zoho __________________________________________________ I live in New York, if you've been here you know this city never sleeps, and neither do I. That means I can work on your time, I get things done on time, and I work fast without sacrificing quality (yes, there're plenty of people here who will charge half my hourly rate and then end up taking twice as long to get the work done). A lot of the projects I get here are to clean up their mess, so lets get it done right the first time together!
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Skills

  • Search Engine Optimization
  • Internet Marketing
  • Marketing Strategy
  • Marketing
  • Pitch Deck
  • Social Media Marketing
  • Marketing Plan
  • Web Analytics

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