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Lynda B.
Manhattan Beach, CA

Cosmetics & Spa, Beauty Industry Consultant

I am a highly adaptable Cosmetics & Spa Industry Business Consultant; I leverage deep subject expertise to provide valuable insights and guidance to businesses in the cosmetics and spa industry. With a keen eye for data analysis, business operations, and integrative marketing strategies, I excel in identifying key performance indicators and making data-driven recommendations to optimize sales and revenue growth. I offer personalized marketing, sales, and training strategies to optimize brand visibility and market presence. I curate, expand, and elevate revenue and profitability for client operations, maintaining robust communications and collaboration frameworks with internal teams and external partners. Let's connect to discuss how I can help your business grow and succeed in the beauty, cosmetics, and spa industry! Achievements Include: Director of Business Development, Manhattan Beach Group: Launched Proactiv Acne Facial Series product line by leveraging deep understanding of market needs. • Conducted clinical studies and market analysis to identify opportunities for extending market reach within spa industry • Crafted strategic marketing plan to ensure series met specific needs of clients and spa professionals • Negotiated partnership with Massage Envy to secure placement of Proactiv Acne Facial Series in 1.2K locations Key Competencies: Market Research, Subject Matter Expert, Leadership, Attention to Detail, Negotiation Facilitated training of 5K+ estheticians at Massage Envy locations across the US using leadership skills • Implemented comprehensive training program to educate 5K estheticians across 1.2K Massage Envy locations • Developed suite of educational materials, manuals, videos, and presentations to support training program • Solicited feedback from estheticians to assess program effectiveness and identify areas for improvement Key Competencies: Mentoring, Onboarding, Coaching, Performance Management, Teamwork, Collaboration Director of Sales & Operations, Murad Skincare (a Unilever Company): Increased revenues at 1.2K locations by creating high-impact team of regional managers and account executives. • Managed sales and service operations for 1.8K multi-channel accounts, managing $25M+ in day-to-day productivity • Delved into customer needs, preferences, and purchasing behaviors to discern opportunities for growth • Increased revenues by tailoring sales strategies based on customer needs and feedback • Engaged with sales team gather feedback, comprehend evolving needs, and tailor sales strategies accordingly • Utilized leadership skills to drive exceptional performance, deliver results in challenging business environment Key Competencies: Training, Cross-Functional Team Leadership, Team Management, Talent Development
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Skills

  • Brand Strategy
  • Beauty & Personal Care
  • Budget Management
  • Team Training
  • Team Alignment
  • Sales Consulting
  • Retail & Consumer Goods
  • Branding & Marketing
  • Team Management
  • Retail Sales Management
  • Spa & Beauty Menu

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