Igor K.
98% Job Success
Top Rated Plus

Google Analytics and Google Tag Manager Expert

Are you ready to transform your business into an insight-generating powerhouse to skyrocket your profits and market presence? Look no further! I'm Igor, a seasoned Google Analytics and Google Tag Manager expert with a proven track record of over 200 successful tracking projects completed in the last 6 years. ► What Sets Me Apart: My unique background in programming equips me to handle the most intricate technical challenges, enabling me to unleash the full potential of GA and GTM. Complemented by my marketing expertise, I craft tracking solutions that seamlessly align with your marketing strategies, driving your business towards unprecedented success. ► Achieving Great Results Means Asking the Right Questions: Is the checkout funnel too long? Where and why are customers dropping off? What event sequence makes the sale? Believe it or not, I can even tell you if the weather is influencing conversion rates. If you're ready to improve your bottom line by getting the answers to the right questions, don't hesitate to reach out. ► My Process: 1) Introductory Call • We kick off by diving deep into your business's current state, needs, and goals. 2) Tracking Audit • I perform a comprehensive 200+ checkpoint audit covering Google Analytics, Tag Manager, and various Ad Platforms like Google Ads, FB/Meta Ads, TikTok Ads, Microsoft Ads, and more. This audit provides a clear roadmap for optimizing your data. 3) Data Plan • Based on the introductory call and audit findings, I craft a tailored plan to expedite your journey towards achieving your objectives. 4) Plan Execution • We get down to business, executing the plan stage by stage, rigorously testing and fine-tuning to ensure top-notch quality. 5) Wrap-up Meeting • I present the completed project and provide guidance on how to extract maximum value from it. ► What I Can Do for Your Business: • Google Analytics 4 Audit • Google Tag Manager Audit • Google Analytics 4 Setup and Tracking • Google Tag Manager Setup • GTM Server-Side Tracking • E-Commerce Tracking • Google Ads Conversion Tracking • Pixel Setup and Tracking (Facebook/Meta, TikTok, Microsoft/Bing Ads, LinkedIn, Pinterest, etc) • Looker (Google Data) Studio Dashboards • Offline Conversion Tracking • Marketing and Product Analysis • Google Analytics Funnel Setup and Analysis • Facebook/Meta Conversion and Event Tracking • Lifetime Value (LTV) Tracking and Analysis • BigQuery and SQL Analysis Ready to elevate your business to new heights? Let's discuss your project and fast-track your path to success! Looking forward to hearing from you, Igor
Work history

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  • Looker Studio
  • Tag Manager Setup
  • Tracking Pixel
  • Tracking Goals Setup
  • Web Analytics Bug Fix
  • Analytics Account Setup
  • Analytics & Tracking Setup
  • Facebook Pixel Setup & Optimization
  • Site Tracking Evaluation
  • Ecommerce Purchase Tracking
  • Google Analytics Report
  • Tracking Tags Installation


Endorsements from past clients

"Igor is a Google Analytics and Google Tag Manager superstar. He has been extremely helpful in not only optimizing, installing, and testing various tracking workflows (from intra-domain to cross-domain), but also he is exceptional at developing a roadmap and a strategy that is dependent on the context of a particular project and situation. He communicates well and is an exceptional team player. "

David C. | Managing Director
Web Analytics Jul 2022


"Plain enhanced ecommerce tracking covers only a fraction of our data requirements because our website www.serbianshop.com has plenty of advanced features/functionalities that most ecommerce websites don't. We also have an elaborate affiliate marketing system connected to our custom CMS. Thus Igor created a tracking solution that goes beyond our data needs and allows us to optimize both marketing and website performance."

Jasmina P. | General Manager
Enhanced Ecommerce Tracking Jan 2022


"Our agency creates advanced eCommerce websites using our custom CMS. Igor created integrated enhanced eCommerce tracking and a dynamic remarketing solution for Google Analytics, Google Ads, and Facebook. Additionally, he created a Data Studio template that allows clients to create stunning dashboards in minutes. Our clients are now getting complete tracking, marketing, and a reporting product in addition to the website. Thank you Igor for this great job for our clients. "

Dragan N. | Web Development Team Leader, nbgcreator.com
Integrated Tracking, Reporting and Marketing Solution Dec 2021