WordPress is a free and open source blogging tool and content management system (CMS) powered by PHP and MySQL. It has many features including a plug-in architecture and a template system. wikipedia.org

"SEMrush is a competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research."

Lead generation, or lead gen is a marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. wikipedia.org

Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. wikipedia.org

WooCommerce is an open source e-commerce plugin for WordPress that was launched on September 27, 2011. wikipedia.org

Data mining is the process of discovering new patterns from large data sets involving methods at the intersection of artificial intelligence, machine learning, statistics and database systems. wikipedia.org

Email marketing is directly marketing a commercial message to a group of people using electronic mail email. wikipedia.org

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. wikipedia.org