How To Become a Freelance Illustrator: Examples and Tips

If you're starting your journey as a freelance illustrator, you’ll be excited to discover a thriving market full of opportunities to showcase your artistic skills. The demand for talented illustrators is growing, and many companies are eager to collaborate with fresh, emerging talent.

So, what does a freelance illustrator actually do? These self-employed artists work with clients to create visual content, tackling a variety of projects—from designing book covers and digital illustrations to crafting characters for animations or visuals for marketing campaigns.

While building a standout portfolio is essential for landing projects, you can utilize a variety of strategies to secure your first assignment or attract larger clients.

In this article, we’ll share helpful insights on how to become a freelance illustrator, strategies for attracting clients, and tips for running a successful business.

What is an Illustrator?

An illustrator is a professional artist who creates images to visually represent concepts, stories, or ideas. They use various mediums, including digital software, traditional drawing, painting, and mixed media, to bring their artistic visions to life. Illustrators work across many industries, such as publishing, advertising, fashion, gaming, and more, adapting their style and technique to meet the specific needs of each project.

The rising demand for illustrators in 2024

Overall employment of craft and fine artists is projected to grow 4% from 2023 to 2033, which is about as fast as the average for all occupations. However, competition for these positions is likely to be strong, as there are usually more qualified candidates than available openings. That said, when you niche down and put in the work, you can carve out your own promising path as an illustrator.

The overall demand for illustrators is driven by several factors:

• Digital media growth. The expansion of digital platforms for content consumption—such as e-books, social media, and online courses—has increased the need for eye-catching illustrations to engage audiences.
• E-commerce boom. Brands are increasingly utilizing illustrations to enhance their online presence and create unique visual identities, making them more appealing to consumers.
• Diverse applications. From educational materials and children’s books to video game design and app development, the versatility of illustration opens numerous avenues for freelance work.
• Rise of remote work. The acceptance of remote collaboration has allowed illustrators to work with clients from around the globe, broadening their client base and project opportunities.

The roles and responsibilities of an illustrator

The role of a freelance illustrator involves a mix of artistic skill and business acumen. Illustrators must not only create stunning visuals but also manage client relationships and project timelines. The responsibilities of an illustrator can include:

• Concept development. Collaborate with clients to grasp their vision and generate initial sketches that align with their goals.
• Research. Conduct thorough research to gather relevant information and references, ensuring accuracy and depth in the illustrations.
• Creating illustrations. Produce high-quality artwork across various styles and mediums tailored to the specific requirements of each project.
• Client outreach. Actively promote your services through social media, a personal website, and networking events to connect with potential clients. 
• Communication. Maintain open channels and clear communication throughout projects by providing updates and addressing any concerns.
• Revisions. Integrate client feedback effectively, making necessary adjustments to ensure the final product meets or exceeds expectations.
• Time management. Oversee project timelines and prioritize tasks to ensure timely delivery of work without sacrificing quality.
• Legal acumen. Understand the legal aspects of illustration, including copyright and licensing, to protect your work and navigate contracts effectively.
• Tech savviness. Stay updated with the latest illustration software and tools, continually enhancing your skills through training and exploration of new technologies that can elevate your work.
• Portfolio management. Regularly refresh your portfolio with new projects that showcase your evolving skills and attract a diverse range of opportunities.
• Administrative and financial management. Handle invoicing, contracts, and negotiations to ensure clear agreements to maintain a steady income stream and maximize your return on investment (ROI). 

By grasping the expectations and challenges of the creative industry, you can better position yourself for success in this field and gain insight into how to become a freelance illustrator.

What skills do I need to be a freelance illustrator?

To succeed as a freelance illustrator, you need a mix of technical, creative, and soft skills to navigate the competitive market effectively. Here are some key skills that will enhance your capabilities:

• Technical skills. Proficiency in illustration software like Adobe Photoshop, Adobe Illustrator, or Procreate is essential. Strong drawing and sketching abilities, along with a solid understanding of color theory, will help you produce diverse styles and broaden your client base.
• Creative skills. The ability to tell compelling visual stories and generate original ideas is crucial. Bringing concepts to life in a way that captivates viewers will set your work apart and attract more clients.
• Soft skills. Effective communication with clients and strong organizational skills are vital for managing projects. Self-motivation and discipline play significant roles in your ability to meet deadlines and maintain quality. Additionally, the capacity to collaborate and incorporate feedback ensures client satisfaction.
• Adaptability. The ability to adjust your style and approach based on client needs or project requirements is important. Being flexible allows you to tackle a variety of assignments and respond effectively to changing trends in the industry.
• Attention to detail. A keen eye for detail can elevate the quality of your work. Ensuring accuracy in your illustrations, from colors and proportions to textures, will enhance the overall professionalism of your projects.
• Investigative skills. Strong investigative skills enable you to delve into topics and gather essential information that enhances your illustrations. This involves exploring various sources, such as articles, interviews, and visual references, to deepen your understanding of the subject matter. Thorough research helps ensure that your visuals are authentic and resonate with your audience, especially when dealing with complex themes.
• Marketing skills. Understanding basic marketing principles can help you promote your work effectively. Knowing how to position your brand, engage with your audience, and utilize social media platforms will attract potential clients and build your reputation in the industry.
• Critical thinking. Strong critical thinking skills enable you to analyze and solve problems creatively. Whether addressing client feedback, overcoming design challenges, or refining your concepts, the ability to think critically enhances your overall effectiveness as an illustrator.

How to become a freelance illustrator

Starting a career as a freelance illustrator allows you to transform your passion for art into a rewarding business. With increasing demand for unique visual content across industries, skilled illustrators have numerous opportunities, from creating book covers to designing characters for animations. However, success requires more than just artistic talent; you must also navigate client collaboration, self-promotion, and business management. Here’s a guide to ten essential steps and strategies to help you launch your freelance illustration career and thrive in this dynamic field.

1. Develop foundational art skills  

Start by mastering the core principles of art, including color theory, composition, and anatomy. These foundational skills are crucial for creating compelling illustrations. Invest time in traditional drawing techniques and practice regularly to enhance your artistic abilities. While you don’t have to complete a degree, many universities offer foundational art enrichment classes, or you can study privately with an artist in your area. The stronger your fundamentals, the more confidently you can approach various projects.

2. Find your style  

Explore different styles and techniques to find what resonates with you. Experiment with various mediums and subjects until you discover your unique voice. A well-defined style helps you stand out in a crowded market, making your work more recognizable to clients and audiences. Don’t hesitate to evolve your style as you grow and gain new insights.

3. Master digital art tools and software

Familiarize yourself with industry-standard software such as Adobe Illustrator, Photoshop, or Procreate. Mastering these tools will enable you to create polished, professional work. Take online courses or watch tutorials to improve your skills with digital tools, as proficiency in these applications is essential for today’s freelance illustrators.

4. Build a strong portfolio

Compile a diverse portfolio that showcases your best work and highlights your unique style. Include a mix of commissioned projects and personal pieces that demonstrate your versatility and creativity. Regularly update your portfolio to reflect your growth and new skills, making it a dynamic representation of your artistic journey.

5. Study industry trends

Stay informed about current industry trends, emerging styles, and popular themes. This knowledge helps you tailor your work to market demands and keeps your illustrations relevant. Follow leading artists and engage with design blogs, magazines, and social media platforms to stay connected with the latest developments in the illustration world.

6. Network with other illustrators 

Building relationships with fellow illustrators and industry professionals opens doors to collaboration and new opportunities. Join online forums, participate in social media groups, and attend local art events to expand your network. Networking not only helps you find potential clients but also fosters a supportive community of peers.

7. Develop an online brand

Promote your illustrations through social media platforms, a personal website, and online portfolios. Create engaging content that showcases your art and attracts followers. An active online presence helps potential clients discover your work and understand your unique style, making it easier for them to reach out for projects.

8. Build a client base

Actively search for freelance opportunities by browsing job boards, reaching out to local businesses, and connecting with creative agencies. Tailor your approach to each client, highlighting how your skills align with their needs. Building a client base takes time, so be proactive and persistent in your outreach efforts.

9. Embrace continuous learning

Commit to ongoing education to refine your skills and expand your knowledge. Attend workshops, take online courses, or engage with mentorship programs to enhance your expertise. Staying curious and open to new techniques will help you adapt to changing industry demands and continually improve your craft.

10. Be persistent and patient

Persistence and patience are key to navigating the freelance illustration landscape. Building a successful career takes time, so stay dedicated to your craft, even when facing challenges. Embrace setbacks as learning experiences, and remain adaptable as you grow and evolve in your artistic journey.

Key industries seeking illustrators

Illustrators play a vital role across various industries, contributing creativity and visual storytelling to a wide range of projects. As businesses increasingly recognize the power of compelling visuals, the demand for skilled illustrators continues to grow. From traditional print media to digital platforms, many sectors rely on illustrations to engage their audiences and enhance their brand identity. Here are some key industries and company types that often seek the expertise of illustrators:

• Publishing. Book publishers, magazines, and newspapers frequently hire illustrators for covers, editorial illustrations, and children's books.
• Advertising and marketing. Agencies and brands utilize illustrations for advertising campaigns, social media content, and promotional materials to capture attention and convey messages effectively.
• Entertainment. Film studios, gaming companies, and animation studios need illustrators for character design, concept art, and storyboards to bring their projects to life.
• Fashion. Fashion brands and magazines often employ illustrators for lookbooks, fashion sketches, and promotional graphics that highlight their collections.
• Education. Educational publishers, e-learning platforms, and schools seek illustrators to create engaging visuals for textbooks, online courses, and educational materials.
• Medicine. Medical and health care companies hire illustrators for informative graphics, educational materials, and infographics that simplify complex information.
• Technology. Tech companies often require illustrations for user interfaces, app design, and product visualization to enhance user experience and understanding.
• Nonprofits and nongovernmental organizations (NGOs). Organizations in the nonprofit sector use illustrations to communicate their missions, raise awareness, and engage with their communities through impactful visuals.
• E-commerce. Online retailers employ illustrators to create product images, packaging designs, and promotional graphics that enhance their brand presence.
• Interior design and architecture. Illustrators assist interior designers and architects in visualizing concepts, creating presentations, and producing renderings of their projects.

These industries encompass just a fraction of the diverse opportunities available for illustrators today, each offering unique challenges and creative avenues to explore.

10 tips to help jump-start your illustration career

From setting up your small business to finding your artistic niche, becoming a freelance illustrator is an exciting journey. To help you kick-start your new freelance career on the right foot, we’ve compiled a list of ten tips to guide you along the way.

1. Set aside time for running your business

Remember that pursuing this career path means that you’re running a business. There’s more to the work than just creating excellent illustrations. Make room for all those extra things that need to be done.

Give yourself dedicated time each week or month for project management, routine tasks like sending invoices and budgeting, and finding new illustration jobs. This can prevent you from getting overwhelmed or having to work late to finish these more administrative tasks along with your creative projects.

2. Learn and explain your total value

Potential clients know that they want an illustrator for a specific project or task. However, expert illustrators and clients say that people often don't understand what illustrators can offer beyond an image.

One of the best tips for starting as a full-time freelance artist is to understand where you can help a partner and how you can add value. You may be able to offer additional services. Look for best practices online involving using images. Perhaps you can help your clients by providing high-quality images to increase e-commerce sales or improving SEO by keeping people on a website longer.

"I want to share a simple trick my illustrator used on me to get over $8,000 in orders to date. The trick: Explain the value of your services," said Michael Dean, co-founder at Pool Research. "Here's what my hire did. When we talked on Upwork, he listed all the ways he could help me and make my website better for users. Until that point, I hadn't even considered the value of an illustrator's work. I just thought of graphics as something I needed to have, and what I preferred to save. If you can do this for your prospects (once you have their ear), you're likely to increase your own business too."

3. Turn your expertise into an extra offer

When you look for work, it’s common to find a contract with a stated scope that isn’t enough to fulfill the client’s goals. The urge to take on that contract even though you know you’ll be doing some additional work for free is also common.

Experienced freelancers say to resist that temptation. Instead, turn your industry knowledge and skills into a valuable addition to your project and negotiate the scope of work. You want to be seen as a beneficial option, not a cheap option.

According to industry expert Steven Snell, “By offering additional services, you’ll be able to increase the revenue you earn from the average client, meaning that you can make more money with fewer clients."

Snell highlighted that "Your clients can also benefit from having one provider for multiple services rather than needing to find and hire several different professionals."

4. Find a niche and specialize

After you assess what you can offer to potential clients—both your general design capabilities and those extra offers—narrow your focus to what you like to illustrate and where you shine. Targeting your efforts to a specific niche or industry helps you build a career portfolio that speaks to your audience. Generally speaking, companies want to see work that looks similar to what they want for themselves.

Here are some examples of niches that illustrators can specialize in:

• Fashion design
• Graphic design for magazines
• Logo design
• Medical journals and health care
• Product design and product packaging
• Website design and user interface design
• Children's book illustrations
• Editorial illustrations for newspapers and publications
• Digital art for advertising and marketing materials
• Character design and concept art for animation, comic books, or video games
  
  

"Find a niche and specialize," said Reuben Yonatan, CEO of GetVoIP. The company has worked with freelance illustrators several times to build and improve its website user interface. "An illustrator can work in various industries—from fashion design and magazines to medical journals and websites.

“When my business looks for illustrators,I try to find one who has worked with websites like mine before. It proves they have experience with the kind of work I desire. Being a general illustrator might open more opportunities, but it will lower a business leader's confidence in you. That reduces the chances of getting hired."

You can perform research on niches and start finding clients by simplifying your work process, starting with an Upwork account that lets you sort work by industry, job size, and more.

5. Get comfortable selling

As a freelancer, you’ll be tempted to put your nose to the grindstone and focus on churning out work. However, to make that practical and ensure you have work to do, you'll need to sell yourself and promote your work. This can be difficult, especially in areas like illustration where much of the process can happen internally.

Read articles, listen to podcasts, and check out books. You want to find something that talks about the sales process that resonates with you. Match these to your situation, especially if you're one of the many people working from home.

6. Find other creatives in your niche

Multiple experts told us to look at LinkedIn and Facebook for local and industry-specific freelance groups. Their users tend to ask for help when they need it and share leads or openings that they discover. You can increase your chance of landing a gig if another freelancer, such as a writer or web designer, makes an introduction to a client. Engaging in these spaces with other freelancers can help get you that introduction.

"As a freelancer, I often need help from designers and illustrators and would love to know more people in my network whom I could count on," said Grace Baldwin, a freelancer and content marketer. "Make sure to network with other creative people in different disciplines, and you'll be surprised who may have worked for you down the line."

7. Add context to portfolios and pitches

If you're using a service like Upwork to find potential clients, use the proposal process to explain your capabilities. Don't just show someone your final work. Tell them about the client's goals, the process you used, and how you worked together. Do this in text elements on a website portfolio as well.

"Context is important when showing illustration work," said Ian Sells, CEO of RebateKey. "I like to see how a client has used the freelancer's illustrations as part of the portfolio. It would be helpful to see a screenshot of a website, for example, with the illustrations present. Context helps me understand the possibilities of the illustration work."

8. Ask for testimonials and referrals

For some freelancers, early clients trickle in slowly. You might be able to win a few project bids based on an existing relationship or find a client who wants to support a new freelancer. Freelancers can ensure that those early wins support long-term growth by asking for referrals and testimonials from every early client. If you've done volunteer illustration work or have had your illustrations featured anywhere, ask people from those opportunities for testimonials.

"Potential clients will want to know that you can do the work, but also that you can deliver it on time, and that you’re pleasant to work with. That can be demonstrated by your past clients," said Matt Bertram, CEO of EWR Digital. He says his company has both hired freelance illustrators and worked with them to build out their marketing.

"Reach out to anyone you've done work for in the past and ask them to give you a testimonial. You may find that people in the past have already given you positive feedback on your work, so all you need to do is ask their permission to turn it into a testimonial. Now that you have your testimonials, feature them prominently on your online profiles to give potential clients confidence in your abilities."

9. Sharpen skills outside of work

Whether you're a novice or have been an illustrator for some time, you've likely developed your style of art. Sometimes, you may have to adapt that style to meet a customer's demands. Developing this flexibility in your work can be hard without practice. Many experts said that the best way to explore new techniques and tools popular today is to take some time outside of billable projects.

"In your free time, hone your creative skill as well as your customer service skills by participating in a design competition platform like Crowdspring or 99 Designs," suggested Nicole Garcia, chief marketing officer at Mostcraft. "These are good places to experience design pitches from clients while in direct competition with other designers. This will give you an idea as to how well your creative process will fare in real life."‍

10. Do your best on any project you take on

When you start landing clients, no matter where you start, do your best on each illustration and handle client communication as professionally as possible. Treating others the way you want to be treated can help you determine what types of clients and projects you like the most.

"Doing the best job possible within the budget, no matter how small the job, is a way of showing respect to the person you're working with," said R. Jean Cooke, owner and illustrator at Ornament and Interest. "Consider commissioned work as a form of collaboration between you and the client. Take a stand if you feel you must, but leave room to let the client surprise you."

How you handle early clients can set you up for long-term success.

How much does a freelance illustrator make?

Freelance illustrators earn an average of $47,139 per year, which translates to roughly $23 per hour based on a 40-hour workweek. However, it's worth noting that many freelancers work fewer hours, resulting in a higher hourly rate. Earnings can fluctuate depending on factors like years of experience, client base, and the types of projects you take.

With increasing experience and a solid client base, freelance illustrators have the potential to earn significantly more. By delivering high-quality work and meeting client expectations, the best illustrators can command higher rates for their services. Taking on more clients and projects can also contribute to increased earnings.

To expand your client base and explore additional opportunities, consider using Upwork or other talent marketplaces. Upwork provides a vast marketplace where illustrators can showcase their portfolios, connect with clients worldwide, and increase their earnings.

Start your freelance illustrator career today

To successfully launch your career as a freelance illustrator, you need to take the leap to build your profile and start pitching for work. Make this process smoother by signing up for Upwork, where you’ll have access to a structured profile that allows you to showcase your portfolio and connect with a diverse array of clients. With Upwork, you can easily explore numerous freelance illustration jobs that align with your unique skills and expertise.

The digital landscape has made it much easier to find work as an illustrator, giving you access to various tools to enhance both your skills and your business. So don’t wait—take the first step toward your freelance career on Upwork today!