A blog is a personal journal published on the World Wide Web consisting of discrete entries ("posts") typically displayed in reverse chronological order so the most recent post appears first. wikipedia.org

Software as a service (SaaS) sometimes referred to as "on-demand software", is a software delivery model in which software and associated data are centrally hosted on the cloud. SaaS is typically accessed by users using a thin client via a web browser. wikipedia.org

Creative writing is considered to be any writing, fiction, poetry, or non-fiction, that goes outside the bounds of normal professional, journalistic, academic, and technical forms of literature. Works which fall into this category include novels, epics, short stories, and poems. wikipedia.org

Copywriting is the use of words and ideas to promote a person, business, opinion or idea. wikipedia.org

SEO content is any content created with the goal of attracting search engine traffic. wikipedia.org

Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations.

Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. wikipedia.org

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. wikipedia.org

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. wikipedia.org