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Steve K.
London, United Kingdom
97% Job Success
Top Rated Plus

Conversion copywriter, UX writer & content manager

Specialist in conversion-focused and technical B2B content for SaaS, IT, fintech, infosec, cybersecurity – across products, platforms, apps and websites. ► Conversion copywriting Words that sell, nudge and persuade, bundled with guidance/collaboration with designers on layout and page optimisation for users and SEO ► UX/in-app product copywriting Helpful and human words and microcopy to guide and keep your product accessible and easily understood ► Technical content Writing and managing guides, brochures, knowledge bases (experienced with Zendesk and Intercom), app store descriptions ► Content and content strategy Ebooks, white papers, industry reports, blogs, thought-leadership LinkedIn pieces (helpful, human, and with your preferred tone of voice), content calendars, competitor audits ► Emails Onboarding, upselling/freemium-to-paid, community building with newsletters, experience in Mailchimp and HubSpot ►Conversational design Writing chatbot messages, developing chatbot tone and personality, creating chatbot journeys, developing user personas, mapping user journeys ► Landing pages Including optimisation, wireframing, PPC ads to make sure the whole funnel is consistent ► Brand storytelling Strategic narrative and positioning, going beyond talking about your features and instead how to make your customer the star/hero so they can succeed in this wild world (but only when they choose your business) ►Website management, launches and relaunches Taxonomy, SEO, content strategy, with loads of CMS experience including WordPress, Umbraco, Drupal ►AI copywriting and editing Your editor for optimising, prompting, checking facts, and managing content strategy at scale ►Results with start-ups, scale-ups and global brands ►Experience of working directly with business owners, agencies, and product teams ►Offering support to define a brief to understand your product and audience See my reviews to see why people say things like: "Steve would be a great asset for any organization. He was very diligent and took great care in learning about our business. Steve has the rare ability to take in unstructured information, organize it, and deliver elegant content. We look forward to working with Steve again for our website writing needs." "Steve is an absolute pro! Delivered on time and his work is A++. Looking forward to working with him on my next job." Read enough? Got more questions? Get in touch and let's start doing great things.
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Skills

  • UX Writing
  • Conversion Rate Optimization
  • Website Copywriting
  • Documentation
  • User Manual
  • Technical Copywriting
  • FinTech
  • Conversational User Interface
  • Chatbot

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