Barbora J.
PragueCzech Republic
100% Job Success

Persuasive copywriting/ Content Writing/ Branding/ Bilingual (EN + CZ)

Oscar Wilde said that to define is to limit, but I describe myself as a writer because loading words with magic is what turns me alive. 🔸As a writer, I cherish the opportunity to explore the power of words, make stories come alive, and entice the reader. 🔸As a marketer, I stand against the cheap, manipulative techniques that swamp the online world and seek marketing solutions based on the force of a true story and the superpower of psychology. Words have power, so why waste them… 🔸My mission is to create a world where brands and businesses gain the trust of their customers again and earn the value their great products and services deserve. 🔸I offer marketing techniques based on the superpower of psychology. I write texts that people read. Stories that stay with them and help them get their hearts’ desires. ✨ Top-rated expert on Upwork (I am amongst the 10 % of top-rated freelancers on Upwork). My principles: 🔸 Storytelling: The most effective way to engage readers. 🔸Psychology: I know about the psychology of persuasion. I always look for new ways to put a spell on the minds of your customers. 🔸 "The customer is not a moron." (David Ogilvy): The customers today are fed up with sales posts, emails and sales pages. They are more suspicious than ever before. I think out of the box and look for original ways to attract them. Why choose me: 🔸 Top-rated expert on Upwork (I am amongst the 10 % of top-rated freelancers on Upwork). 🔸5 years of experience with crafting online content. 🔸 3 years as a successful freelance copy and content writer. 🔸 25+ successful projects in 2 languages. 🔸 Ph.D. in history. 🔸 MA in education (including psychology). 🔸 6 specialized copywriting courses so far. 🔸 2006 books read so far (in 4 languages) My top skills: 🔸 I understand the power of archetypes in branding. 🔸 I can make your brand shine through my texts. 🔸 I use storytelling to make them read on. 🔸 My texts bring value and the joy of reading. 🔸 As a Ph.D. historian, I am a master of research... 🔸 ... and see the world from the perspective of a historian. My mission is to turn the swamp of the Internet into a sparkling, clean river again. Write texts that people read. Write ads that don't bother people but help them. Ads that work on actual humans, on today's suspicious customers. To fill the Internet with copy that builds relationships and trust. To create a world where people cannot get enough reading. Some successful projects from the most recent years: 🔸 Since May 2023, I have localized copy for Ford through a British marketing agency, Croud. 🔸 Since 2021, I have worked as a marketing advisor for a premium wedding photographer and videographer and have crafted a complete brand voice guide for her. 🔸 In May 2023, I wrote the origin story for a brand selling insoles. 🔸 In March 2023, I started writing for the Vacation Muse about skiing and canoeing (see my portfolio): 🔸 Since February 2023, I have worked with a premium tea brand. For them, I crafted everything from scratch: Brand voice. Website copy. Instagram posts. 🔸 Since June 2022, I have been writing articles for the Collector: 🔸 Since October 2022, I have been writing copy and content for a ski rental in my native Czech. I am responsible for blog articles, email copywriting, and social media campaigns. In summer, we work to promote paddleboarding and kayaking. 🔸 In October 2022, I built my new English website. (Find more details in my portfolio). 🔔 SOUNDS LIKE THE RIGHT WOMAN FOR THE JOB? Click the green 'Invite to Job' button in the top right-hand corner, and send me a message. We'll schedule a call and see what I can do for you.

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Skills

  • Email Copywriting
  • History
  • Website Copywriting
  • Sales Copywriting
  • Branding
  • Article

Get started working with Barbora quickly with these predefined projects.

Get started working with Barbora quickly with these predefined projects.

You will get complete branding that creates irrational loyalty in clients

From $160
7 days delivery