Suzi E.
San Jose, CA
100%
Job Success
Website Content Writer | Increase Price Of Your Services 2X to 10X
$160.00/hr
I specialize in writing website content that sells services. Services are intangible and it's a specialized skill to describe them so they become tangible to your ideal clients. You need to demonstrate how your services benefit your customers.
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WHAT YOU WANT
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You want three things when you hire a copywriter to sell services:
► To get a steady stream of leads and prospects who are ideal clients for you.
► To be the preeminent provider of services such that you're positioned ahead of the competition.
► To steadily raise prices without pushback, based on delivering leading-edge value to clients.
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WHAT'S IN THE WAY
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► You have a website that doesn't truly represent you or your business. Maybe you're even a little embarrassed to send anyone to the site.
► Your site's copywriting is too bland and the messaging doesn't stand out from the competition. It sounds like a bunch of "blah, blah, blah".
► It's hard to explain your services so that ideal clients get excited and want to hire you. When you explain it, the confused mind (of a prospect) does not buy.
► You do all the "heavy lifting" of the sale process, instead of your website copywriting doing that job for you.
► Your site's not a lead funnel. It just sits there looking pretty (or ugly even), and not doing a lot for you.
► You have a website but no content strategy so that Google drives targeted traffic to the site.
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WHAT COPYWRITING WE DO AND WHO WE SERVE
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► We write websites for consultants, trainers, executive coaches and others who sell professional services or sell programs to corporate clients.
► We "translate" jargon-heavy tech industry websites and SaaS (Software As A Service) websites into marketing language that your targeted customers understand.
► We provide pillar content and ongoing content strategy for both professional service providers and tech industry clients.
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UNIQUE FEATURES OF OUR WORK AND HOW THEY BENEFIT YOU
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► We interview you for content in an efficient coaching-style (deep questioning) phone interview.
•••Interviewing produces content that captures your voice, giving it a lively, effective ton.
•••The interview process surfaces the most effective words and phrases for your messaging.
► We're developing both business and marketing strategy along with the content.
•••You have a strategic partner to discuss new ideas for positioning your business.
•••You end up with clear additions to your strategic plan.
► We create packages of your services that increase value to your clients.
•••You upgrade deliverables, and that increases results for your clients.
•••This increased value allows you to raise your prices without pushback from clients.
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SERVICES PROVIDED
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► User-oriented tech websites
► User-oriented tech content
► User-oriented startup websites
► Website content writing, web content, website lead funnel, selling services, selling professional services, copywriting, branding, SEO writing, website copywriting, lead generation, online content, blog content writing, written blog content strategy, written website content audit
► Email marketing content, email marketing strategy, email sequences, digital marketing, inbound marketing
► Marketing strategy, marketing coach, branding coach, niche coach
► Real estate website, real estate blog, real estate email marketing
► Content strategy, content writing, pillar content, content assets, content marketing
► Landing page, sales page, about us page
► Technical writing, technical illustration, technical documentation
► Yoast SEO For Beginners Certified, July 16, 2019
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INDUSTRY EXPERIENCE
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► Software, SaaS, enterprise software, technical services, technical consulting, funded startups
► Legal and law firm websites
► Coaches, consultants, executive coaches, financial planners, CPA's
► Financial services
► Software user guides, installation guides, process and procedures, best practices, operations manuals, project manager best practice manual, project plan template
► Art marketing, artist and artist business coaching
► Real estate
► Professional full-time writer since 1996
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TOOLS USED
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► Figma
► ClickFunnels
► Keap Infusionsoft
► Book Template Design (manuals) in MSWord and FrameMaker
► Content management systems (CMS), iHouseWeb
► Visio (intermediate), Basic PhotoShop
► Trello: onboarding system, training system
► HubSpot Inbound Marketing, HubSpot Sales
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WHAT TO DO NEXT
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Let's have a conversation about your needs. Selling your services online is my specialty. Send me a message and let's talk right away!
Work history
Project Manager for Website Content and Managing Designers
Jun 16, 2023
-
Aug 21, 2023
Private earnings
Website marketing
Jul 31, 2023
-
Aug 11, 2023
"It was great working with Suzi, she was very knowledgeable and helpful!"
Private earnings
Messaging and content strategy for biz
Feb 18, 2023
-
Mar 16, 2023
Private earnings
Conversion copywriter required for homepage update
Aug 3, 2022
-
Feb 13, 2023
Private earnings
Content for New Webpage
Jan 23, 2023
-
Feb 9, 2023
"I have been hiring Suzi to write original copy and or content for almost 2 years now and she is always great to work with. Has tons of original ideas…
Private earnings
Exceptional Website Copywriter
Nov 20, 2022
-
Dec 13, 2022
"Her process was good and made us think but we weren't happy with the actual copy that was produced. She didn't seem very open to feedback."
Private earnings
Website redesign copy/layout
May 12, 2022
-
Dec 7, 2022
Private earnings
We need a High Quality Content Creator to write about the services our company offers
Aug 16, 2022
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Nov 18, 2022
"There is a number of tasks I worked on with Suzi that I would like to highlight: - Captured my vision of the business I had a bunch of ideas…
Private earnings
Optimizing Content
Sep 12, 2022
-
Oct 26, 2022
"Very talented and great to work with"
Private earnings
Website content structure
Aug 25, 2022
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Sep 6, 2022
"Great to work with Suzi : sharp, good listener (asks the right questions), enthusiastic, straight forward."
Private earnings
Book outline coaching call
Jun 27, 2023
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Present
Job in progress
Private earnings
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You will get Written Audit Of Website Content And Design
From $500
4 days delivery