You will get online course content, e-learning curriculum, or lesson plans for LMS

John C.
John C. John C.
Top Rated Plus

Let a pro handle the details

Buy Other Writing & Translation services from John, priced and ready to go.

You will get online course content, e-learning curriculum, or lesson plans for LMS

John C.
John C. John C.
Top Rated Plus

Select service tier


2000 words (10 pages), plus graphic design. More pages can be added.

  • Delivery Time 7 days
  • Number of Revisions 3

7 days delivery — Jun 26, 2024
Revisions may occur after this date.
Upwork Payment Protection
Fund the project upfront. John gets paid once you are satisfied with the work.

Let a pro handle the details

Buy Other Writing & Translation services from John, priced and ready to go.

Project details

Hi, I'm John Crawford. I combine copywriting with graphic design to create professional e-learning course content. I've been doing this for the past 10 years, following a 20-year career with IBM.

The output of this gig is a PDF document with your online course content plus suitable graphics, photos, infographics and other visual elements to ensure the course is compelling and visually appealing. Please view the gig portfolio for examples.

The cost is approx. USD $30-40 per content page. A content page can include full text (approx. 300 words) or a combination of text and graphics.

I only charge for content pages, but I also include (FREE) a front cover page, a 'table of contents' section, and a back cover page.

Content pages can include:

Introduction / Summary
Exercise / Quiz / Activities
Video Script
Charts / Tables
Images or Photos

Please click 'Continue ->' to place your order.


Note: This is a copywriting and graphic design gig. I don't build websites or develop online material (LMS / SCORM / ANKI). The output of this gig is a PDF file. I have a separate gig for website landing page content (if you'd like a landing page to promote the course).
What's included
Service Tiers Starter
Delivery Time 7 days 9 days 12 days
Number of Revisions
Optional add-ons You can add these on the next page.
Zoom Meeting
Additional page

Frequently asked questions

152 reviews
97% Complete
3% Complete
1% Complete
1% Complete
1% Complete
Rating breakdown


Maxim M.
Jun 6, 2024
You will get high converting direct response landing page or click funnel sales copy


Lisa L.
May 9, 2024
Financial Writer Good quality work, thanks


Walid N.
May 7, 2024
Copywriting for SAAS Website and Brochures


Lachlan F.
Apr 10, 2024
You will get a business capability statement, company profile, bifold trifold brochure John has done an excellent job on my company capability statement, very happy


Sha G.
Mar 11, 2024
You will get a newsworthy press release with SEO copywriting for maximum news coverage
John C.

About John

John C.
Copywriter. Professional Business Plans, Proposals, Website Content.
100% Job Success
5.0  (152 reviews)
Sydney, Australia - 9:20 am local time
Hi, I'm John Crawford. I create professional business documents and website copy.

✅ High-Quality Business Plans, Proposals, Reports and Company Profiles
✅ White Papers (technology, finance, business, fintech, crypto, blockchain)
✅ Sales and Marketing Copy, Pitch Decks, Case Studies, Brochures, One Pagers
✅ Website Content, Thought-Leadership Articles, Landing Pages, Press Releases


Content is the soul of your business. It’s what you say to the world. You need to make it count. Bad copy harms your reputation. But great copy delights and captivates your readers. It works tirelessly to establish your authority, drive sales, and convert leads into loyal customers.


In 2014 I launched my Australian copywriting business, Crawford Copy, after a long career in the corporate world, including 20 years with IBM as a Project Manager, Network Manager, and Infrastructure Architect.

At IBM, I was the go-to person for mission-critical documents, due to my talent for writing about complex topics in a clear, concise, easy-to-understand manner. I wrote Business Cases, Proposals, Technical Design Documents, Reports, Statements of Work, and RFPs.

Now, as a freelance copywriter, I specialize in professional business content, particularly in the fields of technology, finance, fintech, blockchain and cryptocurrency.

Check out my portfolio below for some examples of my work.

Whether you need a business plan, proposal, website content, sales copy, or white paper, I will craft clear, concise, compelling copy that sells your product, promotes your service, and informs your readers.

My copy is delivered in a crisp, fluid, conversational tone that draws the reader into your narrative and leads them irresistibly towards a powerful call to action.

Can you afford NOT to invest in professional copy?

Contact me today, and discover how the power of words can transform your business.


★ "John’s ability to distill complex subject matters into a concise and easy-to-understand format is extremely valuable in today’s busy and time-poor market. I can highly recommend Crawford Copy." — Rebecca Lawless, VP Operations, Qotient

★ "John did excellent work. His writing was clean, precise and conveyed the ideas we had. We are keeping John in our saved list for future work. He is confident, very well mannered and a professional. Recommended." — Hector L.

★ John followed our brief to the letter and produced outstanding work in a very timely fashion. Communication was excellent. I would not hesitate to recommend John or use him again." — Catherine B.

★ "Succinct wordsmith with broad knowledge base of video production concepts. No fuss, no worries. Will be back for round two soon." — Leigh R.

★ "Absolute pleasure to work with. John is very proactive in his thoughts and ensured that my project got the copy it deserved and some more." — A. J.

★ “Highly recommended for integrity and professionalism. Will definitely use John in future.” — Liza L.

★ John created a great script for our corporate video on a really tight deadline. His communication was excellent. He is a high quality contractor and I would hire him again." — Kim H.

★ "It was a great pleasure to work with John. We were in a tight time frame to get our company newsletter out and his turnaround accuracy was spot on. I would strongly recommend John for your articles." — Geronimo A.

★ "We experienced a high level of professionalism, reflected in the final product. The helpful suggestions throughout the process were appreciated and the positive comments from prospective clients mean we will be engaging CrawfordCopy again." — George S.

★ “Gave me exactly what I asked for. Very thorough, amazing communication. Delivered all work as promised, ahead of schedule. Highly recommended!” — Michael N.

★ “Very good communicator and I was very happy with the timeliness and advice provided. Would definitely recommend.” — Angela S.

★ “I would highly recommend CrawfordCopy and would not hesitate to use CrawfordCopy again. The job was unexpectedly completed the same day. Presentation was excellent and CrawfordCopy demonstrated an in-depth knowledge of the subject matter.” — Sarah P.

★ “Very good communicator and I was very happy with the timeliness and advice provided. Would definitely recommend.”

★ "John is readily available for feedback and communication. He doesn't waste time in getting the job done. Very pleased. Thanks John."

★ “Very thorough, amazing communication. Delivered all work as promised ahead of schedule. Highly recommended!”

★ "This freelancer is a true pro. I would hire again."


Steps for completing your project

After purchasing the project, send requirements so John can start the project.

Delivery time starts when John receives requirements from you.

John works on your project following the steps below.

Revisions may occur after the delivery date.

Provide first draft for review

Update as needed based on feedback (up to 3 rounds of revisions)

Review the work, release payment, and leave feedback to John.