Live-Action Explainers

Video marketing is a powerful way to engage and inform your audience. It should capture the attention of your target audience and break down complex ideas into easily understood videos.

There are many ways to create explainer videos. Some businesses use infographics, 2D animation, 3D animation, and motion graphics to keep the videos engaging. Scriptwriting and sound effects can also help to keep a viewer’s attention.

Live-action videos take a different approach. These videos feature actual video footage that was shot, as opposed to using animation. This footage might include stock footage of a product, or even customer interviews that demonstrate a customer’s experience with a product or service.

Depending on the complexity of the text and editing you want in your video, the prices of your explainer video will vary. Some of the best explainer video production companies can charge more than $5,000 for a custom explainer video. However, lower-cost options are available.

For example, independent contractors provide great work and charge less than their animation studio counterparts. In addition, independent contractors offer a pricing structure that is often more affordable for organizations with smaller budgets.

If you are looking for a company to make your explainer video, there are many high-quality options to choose from. For a more affordable option, Upwork has experts who can create live-action explainers. And with Upwork’s ranking system, you can hire with confidence knowing they’ve completed successful projects in the past.

Your market will set the tone for your video content. For example, a healthcare company's corporate video will look different from a video for a child's clothing boutique. If you are in the market for an explainer video, do your research first. Start with the basics and identify what type of brand awareness you are looking for. Also, using storyboards or a whiteboard to create your video first visually is a great way to start.