Digital Design

While traditional marketing includes everything from print advertising to direct mail campaigns, digital marketing focuses on the marketing efforts that take place entirely online. An internet marketing team works to establish and maintain a business’s online presence for the purposes of reputation management, lead generation, and sales.

A digital marketing strategy can look quite different than more-traditional marketing efforts. For example, a digital marketing plan might include search engine optimization (SEO) to help the website rank in search engines such as Google and Bing, a Google Ads or AdWords pay- per-click advertising campaign to help drive traffic to landing pages, and an influencer marketing campaign to quickly reach large volumes of people.

These online marketing services can encompass many strategies and forms:

• Content creation and content marketing
• Lead generation funnels and landing pages
• Online reputation management
• Paid search and PPC campaigns
• Search engine marketing and search engine optimization
• Website design
• Video marketing

A marketing plan might focus on one or two of these marketing efforts, or it might layer many or all of these strategies to drive sales and acquire new customers.

The five Ds of digital marketing can help you to understand the various digital tools you can incorporate into your marketing strategy:

• Digital devices, including laptops and smartphones, that your target audience uses
• Digital platforms, such as social media and search engines, where you can often find your target audience
• Digital media, like email marketing and social media marketing channels, that you can market your business on
• Digital data, such as surveys and apps, that you can use to capture information and data about your target audience
• Digital technology, such as virtual reality and artificial intelligence, that you can use for marketing purposes

Any business can benefit from digital marketing services. Small businesses can use local SEO techniques to target their ideal audience, while companies with a national audience can use the internet to connect with customers all over the country or world.

Digital marketing efforts are ideal for both start-ups and established businesses. They can help to spread the word about a new product or campaign, and they can help a new business to bring in its first orders.

Done well, a digital marketing campaign is a cost-effective way to achieve a goal, whether that’s to establish brand awareness or drive website traffic to your ecommerce store. When you know the demographics of your target audience, you can highly target your marketing messaging and ads, maximizing your investment.

Digital marketing solutions, particularly those that involve social media platforms, can also provide you with valuable metrics about user performance on your website.

The best digital marketing experts often specialize in a particular marketing field but also have the broad knowledge to create a comprehensive marketing campaign. There are many digital marketing specialists on Upwork who got their start working with agencies, as well as those who taught themselves marketing techniques by reading, researching, and working with clients.