App & Website Promo Videos

An app and website promo video is a short video used by companies to tout the benefits of a mobile app or website in 30 to 60 seconds. The use of promo videos for mobile apps and websites has increased significantly over the past several years. With the growth of social media platforms, especially YouTube and Facebook, companies can leverage promo videos in the Apple’s App Store or Android’s Google Play store as mini commercials for their apps and websites to significantly increase traffic and downloads.

A promo video for a mobile app or website can be as simple or elaborate as you like. A very simple promo video can be created and uploaded to social media by using a high-resolution smartphone camera.

For more- elaborate promo videos, one could use easily accessible video software such as Apple’s Final Cut Pro, Adobe’s Premiere Pro, or TechSmith’s Camtasia. Any of these video editing solutions provides a comprehensive suite of tools, allowing the editor to upload any video footage or create animation. In addition, most video editing software enables the use of graphics, text, and audio to increase the quality of the video.

Attention to detail, including ensuring each video is edited for proper flow and sequencing of imagery and audio, will allow most users to create a dynamic and interesting promo video.

Because the purpose of a promo video is to point the audience to the app or website, it should be no more than 30 to 60 seconds in length. While it can be shorter than 30 seconds, it should be long enough to incorporate enough benefits to drive viewers to download the app or visit the site.

While some promo videos are longer than 60 seconds, you must be mindful of making it too long. You don’t want to risk audience members clicking past the video because it is too long and doesn’t convey crucial app or website benefits within the first few seconds.

Although promotional videos come in various forms and lengths, the hallmarks of a good promotional video include the following:

• Great dialogue. A good promotional video should contain audio that explains the benefits of the app or website. Using a compelling headline or introduction paragraph, the first few words help to set the stage for what the viewer will see.
• Dynamic graphics. While your app promo video doesn’t have to look like the next installment of Star Wars, it is important to incorporate graphics that capture an audience’s attention while conveying important information.
• Appealing audio. In conjunction with the dialogue and graphics, overlaying the messaging with a catchy beat or melody will help make your promotional video one that viewers remember
• Excellent editing. Because your promotional video must resonate with your audience, all elements listed above should be edited together in a way that delivers a seamless, smooth, and compelling app promo video that attracts rather than repels. With excellent dialogue, graphics, and audio, skillful editing can be the final component for creating a great promotional video.