Your management needs will vary depending on the product you’re selling and what you’re launching. If you’re a new business trying to build a sales funnel, then you’ll want to make yourself findable. You’ll want to look up digital marketing techniques such as pay-per-click (PPC) ads. You will also want to reach your target customers via search engine optimization (SEO), especially on your product listings, and think about ways you can build your community through social media.
However, you’ll also need to manage your online store with ecommerce management services, especially if it involves keeping products on hand.