Brand Identity Design

Brand identity design refers to the creation of all the elements that will help to create a recognizable brand image. These can include corporate design elements, which are visual tools such as the design of your business cards, website, letterhead, logo, and social media pages.

But brand identity extends beyond elements such as color palette, website design, and typography that contribute to your visual identity. It can also include a focus on brand voice, positioning, values, and other elements that define your company and contribute to your brand strategy. Also called branding, this design is the first step to building a recognizable company.

You can work with a design agency or contract a branding specialist who can guide you through the process of creating a brand identity. Together, you’ll work on brainstorming and defining your messaging, your new logo, and your brand’s value proposition.

A skilled branding specialist and designer can help with the entire graphic design process and can even develop a brand style guide for you to use once the branding process is completed. This style guide helps to ensure that all of your future marketing stays true to your brand, a key element in developing and maintaining a strong brand identity.

You’ll find independent talent on Upwork who specialize in brand identity design. They can help you through the entire process, whether you’re a start-up or rebranding a corporation.

Branding identity is what gives your business a “face” and helps consumers to quickly recognize it, sometimes without even realizing it. Visual elements, like your company logo and overall design work, contribute to this identity. But other guidelines, like slogans and brand guidelines and causes, also contribute to building your brand personality.

A great brand is highly visual and recognizable. Picture Coca-Cola in your head. You can see its logo and packaging. The same is true of Apple and Nike. You can probably see the fonts they use in their marketing, and Nike’s “Just Do It” slogan is one of the great brand slogans of all time. These brands have established a strong corporate identity that connects strongly with their target audience, and it makes all of the marketing they do more powerful and effective.

Whether you’re building a new brand or looking to rebrand your business, creating a brand identity consists of seven major phases:

1. Establish a brand team, including designers and business leaders
2. Analyze the business, including its goals, mission statement, and competitors
3. Research and analyze the target audience
4. Determine the ideal brand positioning
5. Create consistent styles for visual assets and messaging
6. Launch the brand
7. Evaluate and maintain the brand

Many elements contribute to your brand identity. All of your business’s visual elements, from the typography you use to your brand logo and slogan, are part of your brand identity.

Your business messaging also contributes to your identity. The language you use, the causes you support, and your business morals are all elements of this identity.