Romanian Presentation Design

Presentation design is a practice that involves not only helping to accurately convey information but also maximizing participant retention of—and trust in—the information that is conveyed. Successful presentations should instill a substantial degree of trust in viewers while also ensuring that information is delivered in a succinct and easy-to-understand format.

Presentations often use graphics, charts, and other visual assets to convey information and simplify the info they were made to convey. If graphics separate good presentations from mediocre, then the method of displaying them separates the great from the good.

Good presentation designers tend to employ striking visuals and color palettes, and graphs or charts to improve the visual flow of a presentation. Ultimately, good presentations keep things simple. Solid presentation designers understand that receiving too much information at once can be mentally taxing and limits the amount of learning that viewers can do.

Great presentation designers know that factors such as empty space or white space can provide massive boosts to information perception and retention. They also know that presentations need to categorize and pace information based on its relevance to a presentation and the audience receiving it.

Presentations are commonly grouped into four categories: informational, motivational, influential, and discussion promotion presentations.

Informational presentations should share information—there’s no call to action here. Motivational presentations are quite the opposite; their sole purpose is to change an audience member’s mental state and prod them to action.

Influential presentations are often designed to change the way an audience member thinks or to draw them into line with a particular view. Finally, discussion promotion presentations are commonly used to elicit fresh dialogue among a particular audience.

When designing a presentation, remember these four simple tenets:

• Use color only when necessary. Great marketers take this to a whole new level by setting a color to appear near contrasting colors, making it like a magnet for your mind.
• Utilize visually striking or otherwise captivating elements in your presentation. Basic graphs? Snore. Align your fonts and color schemes to maximize impact. To take it a step further, remove attention points that aren’t directly relevant.
• Don’t include animations unless they serve to highlight a specific aspect of the presentation, and even then use them sparingly.
• Don’t be afraid to use photos in order to create captivating effects. Draining the color from photos or using higher-quality photos makes a world of difference.

Upwork is home to hundreds of presentation design freelancers who have revolutionized the business world through their work. You can read more about presentation design freelancers here.