Marketing & Communications Content Marketing

Content marketing is important for organizations, whether they are B2C or B2B, because most customers begin their buying journey by doing research online. With organizations developing and distributing informative, helpful, and entertaining content, they can more readily influence prospects as they begin their journey to purchase a company’s product or service.

Content marketing services usually include those things that audiences can see, read, absorb, and act upon. They include development of blogs, ebooks, white papers, infographics, case studies, and website copy as well as graphic design, video production, and email marketing.

A content marketing strategy uses written and visual content in order to reach business objectives. The content marketing strategy acts as a roadmap toward executing the use of content for influencing one or more segments of a target audience.

Content marketing and SEO usually go hand in hand, as specific use of keywords, phrases, and other data can be used in conjunction with written or visual content as a means to improve an organization’s search engine rankings.

There are a variety of content types contained within a content marketing strategy. Those include, but are not limited to, written content (blogs, white papers, ebooks, website copy), graphic design (infographics, illustrations, brochures). and video (product promotions, commercials, testimonials, and demos).