B2B SaaS Product Marketing Partner for Salesforce Apps

I am looking for an experienced B2B SaaS/product marketer to help me build the go-to-market and marketing engine for a growing portfolio of Salesforce-native software products. I currently have four products: PausePlay – helps Salesforce teams safely control automations during data migrations, deployments and other high-volume operations. SmartSeed – simplifies controlled test-data seeding and data movement between Salesforce environments. Kiungo – currently in development and planned for release in early November. It connects Salesforce and Jira through two-way synchronization while adding governed request, approval and production-change workflows. OutlayGrid – currently in development and planned for release at the end of December. It gives finance teams a Salesforce-native view of supplier spend across budget, forecast, invoices and accruals, working alongside ERP systems such as SAP. This is therefore not a one-product or one-campaign engagement. I am looking for someone who could become a long-term marketing partner across the portfolio. What I need I am not simply looking for someone to manage social media or execute a predefined content calendar. I want someone who can help me determine what we should say, who we should say it to, where we should reach those people, and how we turn attention into qualified conversations. The work is likely to include: * Product positioning and messaging * ICP and buyer-persona development * Go-to-market strategy * Building awareness within the Salesforce ecosystem * Founder-led and LinkedIn marketing * Content and thought leadership * Demand and lead generation * Email/outbound campaigns where appropriate * Landing pages and conversion journeys * SEO/problem-led content * Campaign execution and measurement Over time, I would also like the engagement to expand toward customer acquisition and sales support. The kind of person I am looking for You may be a strong fit if you: * Have marketed B2B SaaS or technical software products. * Can think strategically and execute. * Can turn complex technical capabilities into simple customer-focused messages. * Understand that impressions and followers are not the same as qualified business conversations. * Value clear, customer-centered messaging and are familiar with approaches such as Donald Miller's StoryBrand. * Are comfortable working directly with a technical founder. * Ask questions and challenge assumptions rather than simply waiting for instructions. * Can work independently and take ownership. * Ideally understand Salesforce, AppExchange, CRM, enterprise software or similar ecosystems. Direct Salesforce experience would be excellent, but it is not mandatory if you have demonstrated experience learning and marketing complex B2B products. About the engagement We are a founder-led software business building our product portfolio and go-to-market operation. We are not a large software company with an enterprise marketing budget, and I do not want to create that impression. At the same time, I am not looking for the cheapest freelancer. Good work deserves fair compensation. My intention is to start focused, establish what works, measure results and increase our marketing investment as the products gain traction. For the right person, this could become a significant long-term engagement across several products. When applying Please keep your proposal concise and answer these four questions: 1. What is one B2B SaaS or technical software product you have helped market? What did you personally do and what was the outcome? 2. Based only on this job description, what are the first three things you would want to understand before proposing a marketing strategy? 3. Have you worked with Salesforce, AppExchange, CRM products or another specialist enterprise-software ecosystem? If so, briefly describe the experience. 4. Are you interested in an ongoing engagement that could expand considerably if we work well together? Please do not prepare a free marketing strategy as part of your proposal. I am not looking for unpaid consulting work. I am primarily interested in your experience, how you think, the questions you ask and whether we would work well together. Shortlisted candidates will be invited to a 30-minute conversation where I can demonstrate the products and explain the business in more detail.