Creative Strategist (Performance Marketing)

We're looking for a Creative / Marketing Strategist to build and own the creative engine behind a fast-growing banking app. We're looking for someone who can build systems that consistently generate, test and improve high-performing creative across paid acquisition channels. Initially, our focus is Google Ads and X (Twitter), producing a combination of short-form video and static creatives. As we scale, we'll expand these systems across additional paid and organic channels. What You'll Do * Build and manage our end-to-end creative operating system. * Develop a repeatable process for generating, testing and iterating creative. * Research winning campaigns across fintech, consumer apps, AI, SaaS and Web3. * Identify patterns in messaging, hooks, offers and creative execution. * Turn insights into clear creative concepts. * Write creative briefs, ad copy and video scripts. * Develop messaging across different stages of customer awareness. * Manage the production pipeline with designers, editors and creators. * Ensure creative assets are delivered on time and to a high standard. * Work closely with the growth team to analyse performance and continuously improve creative output. * Document learnings and build repeatable creative frameworks that improve over time. What We're Looking For * Proven experience developing performance creative that drives measurable business results. * Strong understanding of Google Ads and X (Twitter). * Excellent copywriting and storytelling skills. * Experience producing both static and short-form video creative. * Strong project management and organisational skills. * Comfortable collaborating with designers, editors and media buyers. * Analytical mindset with the ability to combine creative thinking and performance data. * Someone who enjoys building systems rather than simply executing tasks. ## Nice to Have * Experience using Apify or similar platforms to collect, structure and monitor marketing or product data as part of a broader performance workflow. * Experience in fintech, banking, crypto or Web3. * Experience using AI tools to improve creative workflows. * Experience integrating with APIs and automation tools. * Familiarity with no-code automation platforms such as n8n, Make or Zapier. * Experience building scalable creative operations for high-growth startups. What You'll Get * Significant ownership over the creative function. * Freedom to build systems from the ground up. * Direct impact on user acquisition and company growth. * A fast-moving, highly collaborative team. * A long-term opportunity with plenty of room to grow. We're looking for someone who doesn't just create ads. We're looking for someone who builds creative systems that get smarter over time. If this sounds like you, we'd love to see examples of your work. Please include campaigns, creatives or case studies you've worked on, along with a short explanation of the impact they delivered. Please note: Applications without examples of previous work will not be considered.