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Hours to be determined
Hours needed
More than 6 months
Duration
Expert
Experience level
Hello everyone, Ion from Shaperluv here! Note: Please start your proposal with the word "ADS". We are looking for a talented Facebook…
Less than 30 hrs/week
Hours needed
Less than 1 month
Duration
Expert
Experience level
Seeking an experienced product researcher. Someone with extensive experience in Facebook product research. Need to have access to the b…
not_sure
Hours needed
More than 6 months
Duration
Intermediate
Experience level
i need ebay accont i can handal the ebay account
$200
Fixed-price
Expert
Experience level
Job Post 3: Digital Marketer for Ads We are in need of a skilled Digital Marketer to manage our digital advertising campaigns and driv…
$500
Fixed-price
Expert
Experience level
We have a lot of e-commerce accounts that need to be appealed and reinstated. We are looking for someone with a lot of experience deali…
Less than 30 hrs/week
Hours needed
1 to 3 months
Duration
Expert
Experience level
We need a skilled Ad Buyer with at least 1 year of experience rocking Facebook & Google Ads. You'll use your smarts to create winning c…
Less than 30 hrs/week
Hours needed
1 to 3 months
Duration
Intermediate
Experience level
This role pays $3 per hour. Please only apply if you are ok with the hourly rate. Seeking a Turkish Translator and Virtual Assistant.…
30+ hrs/week
Hours needed
More than 6 months
Duration
Expert
Experience level
JOB DESCRIPTION : Are you an bookkeeper with an interest in e-commerce? Do you enjoy routine processes, preparing monthly close financ…
30+ hrs/week
Hours needed
More than 6 months
Duration
Expert
Experience level
Seeking a senior virtual assistant experienced in E-commerce with proven leadership and organizational skills. Responsibilities include…
Less than 30 hrs/week
Hours needed
3 to 6 months
Duration
Expert
Experience level
Looking for a trained Sales and Administrative Assistant located in California, preferably close to San Diego. ADMINISTRATIVE AND SAL…
How to Become an E-commerce Specialist
In 2021, e-commerce sales totaled about $4.9 trillion globally, and this figure is expected to grow by 50% over the next 4 years. Today e-commerce is growing faster than ever, and digital consumers are driving much of the worldwide growth in e-commerce. They expect personalized experiences across all channels whenever and wherever they choose to engage with sellers. On the other hand, the biggest goal for e-commerce businesses is to have satisfied customers that will stick with them over the long term—this is what e-commerce specialists are trying to achieve. Keep reading to learn about the skills you need to become a professional e-commerce specialist.
What does an E-commerce Specialist do?
E-commerce specialists are responsible for developing a strong e-commerce strategy and gradually closing the gap between customer service expectations and the actual customer experience. Also, e-commerce specialists monitor the daily activity on the e-commerce website and online store’s overall performance to accomplish business goals, including improving user experience, driving more sales, and developing brand loyalty.
As an e-commerce specialist, you’ll create reports and present ad campaign results and key metrics in weekly team meetings and monthly department meetings. Entry-level e-commerce specialists may be required to research the latest trends and perform competitive analysis to present new ideas and recommendations to the team for consideration.
E-commerce professionals often partner with marketing specialists, content marketing managers, and sales teams to better understand account-level strategies and drive customer experience opportunities.
What skills do I need to become an E-commerce Specialist?
The following qualities and skills are needed to excel as an e-commerce specialist:
- Strong copywriting, project management, and analytical skills
- Experience in e-commerce marketing, including web page development, data entry, managing product inventory, and the customer experience, and use of social media platforms channels, such as Facebook and Instagram
- Proficiency in Microsoft Excel, Powerpoint, and Photoshop for data analysis and creating presentations
- Working knowledge of general trade spending, sales planning, forecasting, promotion management, and pricing execution
- Experience with Google AdWords, analytics, and email marketing tools, like Mailchimp
- Experience working with an online shop or e-commerce platforms, such as Shopify or WooCommerce
- Excellent oral and written communication skills to both internal and external stakeholders
- Experience in online advertising and eCommerce is not mandatory, but is highly recommended
What are the core E-commerce Specialist job responsibilities?
Key responsibilities of an e-commerce specialist include:
- Execute marketing channel production, including email, web advertisement, social media, and search engine optimization (SEO)
- Implement SEO support for product and web category descriptions, e-commerce store landing pages and other curated product, and brand web development
- Prepare merchandise for e-commerce sales by creating displays, photos, and product descriptions
- Manage online merchandising, advertising, and marketing at Amazon
- Develop and update product content on WordPress-based e-commerce websites
- Optimize paid advertising campaigns using SEO and other tools
- Research and formulates ways to optimize the user experience and use data to create strategic plan
- Lead and manage SEO, search engine marketing (SEM) , marketing strategy, email, social media, and display advertising campaigns
- Maintain product information, track trends, and make recommendations to update existing product descriptions to keep them on trend
- Own and drive ratings and review syndication and work with team to increase content collection for assigned account base
Should I get an E-commerce Specialist degree or certification?
Education requirements are a standard part of any job description, which holds true for e-commerce specialists as well. But not having a college degree shouldn’t affect your chances of securing an e-commerce specialist job on Upwork.
Consider these options to showcase your expertise to employers on Upwork:
- Bachelor’s or master’s degree in business administration, marketing, digital business, or related field required
- Certifications or free online courses, such as ‘Ecommerce Email Marketing 101’ by Shopify, ‘Ecommerce Marketing Training’ by HubSpot, and ‘Shopify Ecommerce: Marketing Strategy’ by LinkedIn
Jumpstart your freelance e-commerce specialist jobs career on Upwork and start looking for your first job. Eager to learn more about e-commerce specialist jobs on Upwork? Check out these additional resources:
Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyse and determine the tools or services that would best fit their specific needs and situation.
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